Transcript of Google
GoogleBy: Yi-Peng Zoe Liu
Google’s Total Stock Price
Google Search Ad 59%Ad. Partnerships 23%
Youtube 10%Google Phone 9%
Google Search AdAd. PartnershipsYoutubeGoogle Phone
Google’s 2010 Q3
Revenue
Total Revenue: $7.29 bil
Google Sites Revenue: $4.83 bil (67% of rev)
Google’s Network Revenue through AdSense: $2.20 bil (30% of rev)
Expense
TAC -paid to AdSense partners and paid to certain distribution partners : $1.81 bil (26% of rev)
others who direct traffic to google sites, $285 million
Operating Expense: $2.19 bil (30% of rev)
Other costs of rev: data center operational expense: $747 mil (10% of rev)
Google’s Nexus One Goals
Advertise on their upcoming product, Nexus One
Increase brand recognition
Raise product awareness
Increase Sales
ChallengesNexus One
Little awareness of their new product
Lack of social marketing promoting the product
Competitor: Iphone
Google’s Mobile Strategy
Instant Wiresless Google TV
MobileAds Google Map
Social Media Marketing Tweet and promote about Nexus One
Latest updates and news and post fun events! People seek entertainment!
Create a Facebook Page for fans! Connect with your fans!
Post related videos, blogs and have users to comment on their Nexus One experience!
Google Adwords to link all the related search to our product. Search Engine Optimization
Key words include: Phone, Mobile, 3G, Wireless, Iphone, Mobile,
To have influential bloggers to write reviews about Nexus One
CostUse of Twitter, Facebook are all cost free
Google AdWords is conducted by Google, being the largest search Engine, this is incredibly valuable!
To pay loudmouth Bloggers to promote Nexus One $200 / Month x 12 months = $2400 / year $2400 x 1000 bloggers = $2,400,000 / year
How to Measure Our Progress?
The sales of Nexus One
Twitter Followers for Nexus One
Facebook Fans for Nexus One
Final Result
Google Nexus One Succeed by putting our users first!