Google + = ?

1

Scott Brown, Owner

Social Information Group

January 19, 2012

SLA San Francisco Chapter

GOOGLE + = ?

© 2012 Social Information Group

2 © 2012 Social Information Group

AGENDA 2

Google + = ? What makes it unique

Some ideas on mining it for information Tracking people, organizations, topics

Managing your own information

What’s next?


GOOGLE + = ?

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Kindle for iPad/iPhone

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WH

AT

IS I

T?

• Google’s version of a social network

• “Professional Facebook”

• Integrated with Google stuff – even more so now



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WH

AT

IS I

T?

A brief history • Launched June 2011

• Quickly gained 40 million users

• Originally focused on individuals

• November 2011: Launched business pages

• Estimates are 62 million users as of December 2011, with hundreds of thousands joining every day

• As of January 2012, results integrated into search



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WH

AT

IS I

T?

The latest – G+ results added to Google search results



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WH

AT

IS I

T?

Why do people keep “adding me to their circles”, dammit?

• Any G+ user can an add anyone else to their circles



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WH

AT

IS I

T?

Why do people keep “adding me to their circles”, dammit?

• Any G+ user can an add anyone else to their circles – see?


WHAT MAKES IT UNIQUE?

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10 FEA

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• Profile



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TUR

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• Posts/discussions (aka Streams)

• Photos



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• “Hangouts”



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The special stuff

• “+1”

• Circles

• Pages (as opposed to Profiles)

• “Sparks”

• “Ripples”


+1 = Endorsement

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Circles

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Circles

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Google + Pages

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Google + Pages

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Google + Sparks

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Google + Ripples

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SOME IDEAS

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ME

IDEA

S

• Use +1 as a new kind of social bookmarking service • Like Facebook with Delicious

capabilities

• Sparks as an alternative news search • What’s being shared the most?

• Ripples to see connections and

influencers • Find and follow people and pages

of interest



23 CIR

LCES

• For sharing information • For finding information


How are companies thinking about circles?

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TRACKING

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PEO

PLE

•Thought leaders • Industry leaders •Organizational people



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GA

NIZ

ATI

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• Organizational page(s) • Competitor pages • Competitor employees


Tracking organizations

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TOP

ICS

• Thought leaders (again)

• Saved searches

• Industry circles


MANAGING YOUR OWN INFORMATION

unprofound - Jim

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Settings and privacy • Circle visibility

• Profile visibility

• Sharing options

• Include personal search results?


WHAT’S NEXT? unprofound - Jim

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WH

AT’

S N

EXT

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Recent developments

• Of course, G+ search results

• Multiple administrators for organization pages

• Watch for new developments


Will it last?

Impossible to say.

Remember Google Wave?

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Will it kill Facebook?

Impossible to say.


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Finally:

Should I bother with it?

Yes.


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Finally:

Should I bother with it?

Why?

• Adoption is massive

• Information is being shared – and you can leverage it both for finding and sharing

• It’s still evolving

39 © 2012 Social Information Group TA

KEA

WA

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Next steps

• Check it out – without logging in.

• Sign up.

• Create some circles of interest to you, and see how it works.

• Keep watching it.


Scott Brown

Social Information Group

Email: [email protected]

Twitter: @scbrown5 and @socialinfo

Google +: Scott Brown - [email protected]

LinkedIn: http://www.linkedin.com/in/scottrbrown

http://www.socialinformationgroup.com

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THANKS

41 © 2012 Social Information Group 41

• Google + : http://plus.google.com

• Google + support (including “how tos”: http://support.google.com/plus/?hl=en

• Google + social network lets firms have their own pages: http://www.bbc.co.uk/news/technology-15625577

• With Facebook in crosshairs, Google + opens for business: http://adage.com/article/digital/google-open-business/230862/

• Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries

• Is Google + a Plus for Information Pros? The Information Advisor, September 2011

SO

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CES

& R

EAD

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42 © 2012 Social Information Group 42

SO

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• Google’s results get more personal with “Search Plus Your World”: http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285

• Google to provide personal search results: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/01/11/BUM81MN9JV.DTL

• 3 successful Google + pages and why they work: http://www.socialmediaexaminer.com/3-successful-google-pages-and-why-they-work/

Google + = ?

Technology

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