Goodyear- The Aquatred Launch
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Goodyear : The Aquatred Launch
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Transcript of Goodyear- The Aquatred Launch
THUS,
The company should establish more
independent dealerships, loyal to
itself and supply the Aquatred only
to independent retail dealers and
NOT to the wholesale and Mass
retailers.
The reasons are-
Aquatred tires were an
innovative product and had
the capacity to attract new customers.
ADVANTAGES -