By Megan Harris

Examples :

• A stage performance for a rock video

• Explicit images of girls dancing in a rap video

• Black and white video for a indie video

• Dance routine for a girl band

• This also can include men or women in the video being portrayed sexually so the viewer the desire to look at heavy sexual imagery, ‘Scopophillia’

• The notion of looking can also can be seen through the use of props and objects

• ‘Voyeurism’ is a desire to look in a sexual way and intertextual reference to other things

• It has become a norm in music videos and is heavily focused on female artists

There are 3 ways visuals are used to promote a song:• Illustrate - music videos use certain images and shots to

illustrate the meaning of lyrics to their song and genre• Disjuncture – the meaning of the song is completely ignored in

the music video• Amplify - repeatability, when images and the camera shots are

manipulated and shown constantly through the music video

An example of DISJUNCTURE in Fatboy Slim’s ‘Praise you’

Example• Lady Gaga constantly

dress in weird outfits and people relate to her for this and her visual style

Example• Destiny Child’s – Independent Women video refers to Charlie’s

Angel’s