Goodmans Brand Book_PC

BRILLIANTLY SIMPLE

At Goodmans, we believe great products should be innovative, attractive, affordable. With over 90 years experience in consumer electronics, our vision remains as clear as ever.

As a British brand established in 1925, we have strived to offer our customers engaging products, combining the latest features with uncomplicated functionality for nearly a century.

We pride ourselves on developing the technology essential for modern living, creating products through careful consideration, passion and integrity.

We believe that through simplicity we can enhance usability and that good design should be available to everybody.

The Goodmans Journal

Manifesto

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JourneyGoodmans

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A familiar name to British consumers, we began manufacturing speakers in Wembley in 1925 and have remained within the hearts and homes of the British public ever since.

Our goal has always been to ensure the latest and best technology is within everyone’s reach, adapting to the aspirations of each generation, with a commitment to creating considered, innovative products that meet the needs of the evolving consumer.

Throughout our 90-year history our consistent approach has been to enhance people’s experience

of technology, by developing products with the latest features, ensuring that each one is intuitive and attractive whilst remaining straightforward and honest.

Our squirrel mascot is a nod to the principles of resourcefulness and agility that have remained at the heart of the company for nearly a century.

With the focus firmly on our customers, we remain true to the values established at Goodmans’ inception – investing in design and innovation to create brilliantly simple products for everyone.

Journey

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JournalOur portfolio.

Intuitive designs for everyone.

JournalGoodmans

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Award-winning design studio DonaldWentworth’s wide-range of experience from mechanical engineering to sculpture provides them with a

Simon Donald Product designer and co-founder of DonaldWentworth. Listening with Go.

unique approach to creative problem solving. Clients to date include Artemide, Joseph Joseph and Nestle.

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‘Like most people, I remember Goodmans making car and personal stereos in the 1980s. The aesthetics of a device are twinned with quality for me, and then

Harris Elliott Creative director and co-founder of the Return of the Rudeboy exhibition. Listening with Heritage.

capability and price. The Heritage I have in my kitchen is such a doddle to use and feels totally robust. It’s well designed but totally affordable.’

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Gareth is an award winning furniture designer and craftsman with pieces exhibited at the Victoria and Albert Museum and the Museum of Art and Design in New York.

Gareth NealFurniture designer and craftsman. Listening with Go.

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‘I have music playing all day in the shop. For me, the most important aspect of a device is the quality of the sound – but paired with a good-looking product, that’s a real bonus!’

Nik SouthernFounder of Grace & Thorn. Listening with Oxford BT.

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Simon Donald Product designer and co-founder of DonaldWentworth. On the Nod.

‘As a product designer, every purchase is highly considered. I feel that Goodmans is becoming an increasingly forward-thinking brand, who isn’t fearful of investing in good design. The USB

charging feature on the NOD was so useful, as I often charge my phone overnight and it saves me using a power socket – I would be excited to see their future developments.’

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HeritageThe reimagining of authentic, iconic designs combined with the latest

features and technology.

HeritageCollection

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Oxford is an original 1960s design classic that has been refreshed with the latest Digital Radio and Bluetooth features. Creating the ultimate in old-school cool combined with contemporary technology.

Oxford BT

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Heritage Heritage Connect Portable

Heritage combines the 1950s style of a piano finish wooden cabinet with the latest audio technologies, providing access to a wide range of Digital Radio stations and wireless streaming via Bluetooth.

Heritage Portable gives the latest, high performance audio in a compact package. Digital Radio, Spotify Connect and Bluetooth streaming all in a rechargeable radio that comes in both walnut and ivory finishes.

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Only One Choice In The City.

Interview William Kennedy, filmmaker

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Only One Choice In The City, directed by William Kennedy, is the first in a collection of short films for the Goodmans Series – designed to showcase the talent of creative groups and individuals working in the UK today.

Collaborating with London agency, The Rig Out, it was shot entirely on location in the east end of the capital and aims to capture the inner sanctums of Soundbwoy Killah and Organ Tapes, both of whom are emerging bedroom producers. Using a multitude of filming techniques and treatments, Kennedy created a cinematic snapshot that reflects the influences, passion and inspirations behind their music.

Keen to embrace and expose the DNA of the underground electronic scene, the film delves into the internal creative processes and inspiration behind music making principles. Using the raw architecture of the Thamesmead Estate as a backdrop, Kennedy offers us the chance to view this British counterculture during one of its most vibrant and experimental phases. Goodmans was keen to uncover how the concept was realised and took the time to speak to William about his part in the production of the film.

Friendship forms a significant thread throughout the film. Can you expand on how camaraderie relates to the way young people experience music today?

Such a lot of my friends make really great music, so it’s a privilege to work with them. We love sharing our work with each other, as well as going out together and discovering new music. Technology has allowed us to share music with each other at the touch of a button. I wanted to make a film about the people I enjoy collaborating with to try and show the different ways we share music. It was a very personal project.

Can you explain why Organ Tapes and Soundbwoy Killah felt like the perfect choice for the Goodmans Series?

Both artists are phenomenally talented. Living in London and working hard to produce music that sounds fresh and exciting. We are all part of the same community and have collaborated with each other in the past. They felt like the natural choice because they are young, hungry and ahead of the curve.

We love sharing our work with each other, as well as going out together

and discovering new music. Technology has allowed us to share music with each other at the touch of a button.

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Still from ‘Only One Choice In The City’.

How did you start to piece the story together, what were the starting points for your storyboard?

I always wanted to make this a cinematic experience, not just the usual documentary aesthetic. Cinematography was always going to be hugely important because I wanted the film to feel quite unique. The photographs of Lise Sarfati, and the films of AG Rojas were hugely influential.

How has the brutalism of our urban landscape come to reflect the DIY attitude that is now so prevalent in the home-produced digital music scene?

All you need is a laptop to make electronic music. It’s very democratic as an art form. The variety of

landscapes and shooting styles featured in the film reflect the diversity of music being produced in this city.

How did the involvement of Goodmans enhance your approach to making this particular piece of work?

Goodmans gave me the opportunity to make a film on a subject I am passionate about. I love the scene, the music and the people. It was fantastic to be offered the chance to document my experience of collaborating with these guys. Goodmans supported me with this all the way - they wanted the film to feel organic and honest. These artists are the most passionate and exciting people you could hope to meet, so I wanted to make a branded film as progressive as their music.

Interview William Kennedy, filmmaker

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Collection Connected

High performance audio and the latest technology combined with sophisticated,

considered industrial design.

Connected

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Module easily connects to and upgrades existing HiFi equipment with the latest wireless audio functionality. It enables smartphone control,

Module

multi-room, Spotify Connect and High Resolution audio playback, giving treasured HiFi set-ups a new lease of life.

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Aspect is a fully featured, compact soundbar and speaker that can switch from horizontal to vertical in an instant. Clever acoustics and

Aspect

integrated DSPs combine with innovative design to provide a flexible speaker that delivers impressive audio performance.

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In keeping with its 1970s namesake, Dimension combines impressive audio performance, iconic design and the very latest technology. Smartphone

Dimension

control, Spotify Connect, multi-room, Bluetooth re-streaming and High Resolution Audio are just a few of the class leading features included as standard.

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Return Of The Rudeboy

Following the phenomenal success of the Return of the Rudeboy show at Somerset House, creators Dean Chalkley and Harris Elliott reflect on their collaboration with Goodmans. With its roots in mid-century jazz and R&B, the Rudeboy movement migrated from the streets of Kingston, Jamaica, to the shores of the United Kingdom during the 1950s – infiltrating Britain’s burgeoning music scene and injecting some serious swagger into the lives of the post-war generation.

Rudeboy culture has always dared to challenge convention and its distinctive sartorial style continues to evolve. The mohair suits, skinny ties and pork pie hats came to define the movement and as a subculture that has always been proudly non-conformist, its essence still remains over half a century later. Regardless of reinvention, the core values are unwavering and the clean, sharp silhouettes are just as iconic today as they ever were.

Interview Return Of The Rudeboy

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Goodmans was quick to acknowledge the cultural significance of the works of Chalkley and Elliott and recognised numerous values that were aligned within their own authentic audio heritage. With joint origins in London, both Goodmans and the Rudeboy movement reflected strong, modern and multicultural qualities and embraced the freedom of expression that has always been associated with the capital. These factors, combined with an innate ability to stand out amongst the masses, provided the spark that started the creative partnership. A 128-page hardback-book was created, containing previously unseen images and essays, together with a Goodmans X Return of the Rudeboy sonic art installation.

After your hugely triumphant exhibition in London, why did the relationship with Goodmans begin?

Return of the Rudeboy reaches far and wide. We always believed the impact would be significant, but in reality it’s so satisfying when people actually get it. The number of people who came to the Somerset House exhibition exceeded expectations three fold, and in a global sense it seemed to capture people’s attention. The New York Times and Washington Post picked up on it and spread the message to their audience and this is how the relationship began. Goodmans has a long-standing history with contemporary innovation and there’s an ingrained sense of creativity that runs through to the heart of the brand. The Goodmans values simply synced with Return of the Rudeboy. We’ve been deadly serious about the project from the very beginning, and we’ve been amazed at the way it’s grown. It is the magnetism

of the imagery that attracts people, and those who understand what we’re doing seem to feel a real affinity to it to the photographs, so we’ve definitely embraced it.

You worked with Goodmans as a brand partner for your Return of the Rudeboy book, and the subsequent launch in London. What do you feel were the benefits of this collaboration?

When Goodmans heard we were doing a book they expressed that they would like to be involved. As soon as we met with them, it became apparent very quickly that they weren’t just a faceless conglomerate, but actual people we could talk to. They were excited by what we were doing, and they trusted our vision and integrity. When we originally started making plans for the book launch, we felt it was important to create some kind of event – and that way the focus was on us, and Goodmans as the partner.

The way we operate can appear pretty renegade, but this is purely down to our love of bringing things to life. No restrictions were placed on us, so with the notion of the book launch we were looking to squeeze out as much creativity as possible – it could have easily been the single-night-party as some would have expected, but instead we wanted it to be the catalyst for something bigger. We had heavyweight DJs playing (including Justin Robertson, Norman Jay MBE and Ashley Beadle) on the Rudeboy Sound System for two extra days after the event, along with guest speakers (including John Bradbury from The Specials). It was so much more than the launch of a coffee table book – it was an educational happening too.

“The way we operate can appear pretty renegade, but this is purely down

to our love of bringing things to life.”

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Image

Title

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How did the idea for the Goodmans radio installation come to fruition?

It was such a simple and organic process. They asked if we would consider making something and once again there were no restrictions or impositions – simply an invitation to be creative within a context, with Goodmans supporting us in a technical sense. This is exactly the sort of thing we like to do. We went to the Goodmans headquarters and met with their technical manager, looked over what sonics they had and began to formulate the idea. We wanted the piece to convey our message

and be visually exciting as well as functional. It was a perfect way for us to make a new and exciting piece of work.

Return of the Rudeboy references a bespoke, DIY aesthetic and so with that in mind, we combined 90 of the Heritage radios in two stacks of 45, to create a unique hybrid Sound System. We then worked with artist Andrew Ibi, who hand-painted all of the radios to great effect; with the finished installation resembling something reminiscent of the works of Jean Michel Basquiat, blended with Rudeboy culture and underpinned by the stereo connectivity of Goodmans.

Interview Return Of The Rudeboy

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Embodying our core values of innovative aesthetics, smart design and versatile

performance.

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Nod is a clock radio for the modern bedside, designed with both form and function in mind; a Digital Radio with a gentle rising alarm and twin high power USB ports to charge your devices as you sleep.

Nod

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Rocka is a digital radio providing superior sound alongside innovative industrial design. Enhanced audio is delivered due to detailed acoustic

Rocka

tuning combined with built in Digital Sound Processors, instantly activated by its unique side panel power switch.

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Canvas is smartly designed inside and out to provide uncomplicated access to your favourite radio stations. Its simple controls and portability are paired with a considered, contemporary range of metallic finishes.

Go is a splashproof and flexible portable radio that couples its rugged performance with the latest Digital Radio functionality, Bluetooth streaming and a high performance battery that can charge your phone on the move.

Canvas Go

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For nearly a century, our considered approach to design, innovation and simplicity has elevated us beyond the norm. And we will continue to develop products that bring the latest technology to life, adding unique details that lift the users’ experience.

We believe great design shouldn’t be elitist, and we will continue to dedicate ourselves to bringing clever and distinctive products within everyone’s reach.

Goodmans – brilliantly simple.

Our Statement


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Goodmans Brand Book_PC

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