Goodbye, Gobbledygook
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Goodbye, Gobbledygook How to Talk About Complicated Topics Like Saving, Investing, and Other Things That Usually Confuse or Terrify People From the communication nerds behind
Transcript of Goodbye, Gobbledygook
Goodbye, GobbledygookHow to Talk About Complicated Topics Like Saving, Investing, and Other Things That Usually Confuse or Terrify PeopleFrom the communication nerds behind
I’m Dave and I’m from Jellyvision
A WORD game!
Who can define anagram?
Rearrange lettersICEMAN CINEMA
I LAME
Spend a moment or two thinking about the phrase red door and then write down one word.
And the final Jeopardy answer is:
One Word.
Spend a moment or two thinking about the phrase red door and then write down one word.
Forget everything I just said about anagrams. And forget the phrase Red Door. Just write this down: One Word
7 TipsTo Improve Your Communications
Tip 1Try Not to be Boring
Dropbox is a file hosting service operated by Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, and client software. Dropbox allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder (with the same contents) regardless of which computer is used to view it. Files placed in this folder also are accessible through a website and mobile phone applications.
Typical
You're about to buy groceries or lunch, and realize your wallet is in your other pants. At home. Miles away.
You wish you had worn the other pants. But really, you wish every pair of pants you owned had a magic pocket, where all your wallet’s information was always and instantly accessible
The same thing is true for computers. If you have more than one computer, finding your files can be a pain.
And that’s the idea behind Dropbox. It's like a magic pocket. A single, secure place for all your stuff. You can access the stuff inside your magic pocket from any computer, smartphone or tablet from wherever you are in the world.
Dropbox is a file hosting service operated by Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, and client software. Dropbox allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder (with the same contents) regardless of which computer is used to view it. Files placed in this folder also are accessible through a website and mobile phone applications.
Typical
Target-Date-Funds
Retirement’s hard.Plan for a softer landingWith Target Date Funds.
Tip 2Talk to “You”
Money deducted from an employee’s pay into an FSA is not subject to payroll taxes.
You don’t pay federal taxes on any money you put into an FSA.
If you ever feel we’re not being as careful with yourpersonal information as we could be, we want you to feel comfortable letting us know. That’s why we hired a company called ClearView Connects to help you report concerns so we can correct them right away. All ClearView Connects reports are confidential. And if youprefer, you can choose to remain anonymous.
You can report issues online, or by mail.
Tip 3Write the way you talk
ListenerTapper
(shhh…audience hint)
Mary had a Little Lamb
(shhh…audience hint)
Happy Birthday
The Curse of Knowledge
(spooky sound effect here)
In a 1990 study, participants were given a list of songs to tap
out.
One person was the Tapper. The other person was the
Listener.
The listener, as you see, was asked to guess the song being
tapped
Before hand, the Tapper was asked to predict the chances of the Listener getting it right.
The Tapper assumed the Listener would guess the
right song 50% of the time
In the end, the Listener guessed the right song only 2.5% of the time
The Tappers couldn't understand how hard the Listeners found it
to pick up the tune when they could
hear it so clearly in their heads
Once we know something, we find it hard to imagine what it was like not to know it.
Our knowledge has “cursed” us.
And it becomes difficult for us to share our knowledge with others, because we can’t
readily re-create our listeners’ state of mind.
How does this play out in real life?
“Dear Employee,
Beyond the basic benefit, both individual and spouse buy-up options are available. Please note: an election of voluntary life coverage for a spouse can equal up to half your individual life buy-up, although depending on the desired level of coverage, EOI may be required.”
“Dear Employee,
Beyond the basic benefit, both individual and spouse buy-up options are available. Please note: an election of voluntary life coverage for a spouse can equal up to half your individual life buy-up, although depending on the desired level of coverage, EOI may be required.”
“Hey Jerry,
The company is going to buy some life insurance for you. If you want, you can buy extra.
Whatever extra life insurance you buy for yourself, you can also buy up to half that amount for your spouse.
Now, depending on how much additional insurance you’d like, one or both of you may need to answer some questions about your health to see if you qualify for it.”
“Dear Employee,
Blah blah blah. Blah blah! Blah blah blah blah blah blah
Did I mention…blah blah blah blah blah. BLAH blah blah blah.
Oh, and don’t forget blah blah blah blah blah blah blah blah. Blah blah. Blah. Blah. Blah. Blah. Blah.
“Hey Jerry,
The company is going to buy some life insurance for you. If you want, you can buy extra.
Whatever extra life insurance you buy for yourself, you can also buy up to half that amount for your spouse.
Now, depending on how much additional insurance you’d like, one or both of you may need to answer some questions about your health to see if you qualify for it.”
Tip 4Stop Sending Big Benefits Books
Instead, if you’re sending mail, be more targeted
Tip 5Give a real recommendation
Tip 6Give guidance
What’s so different about talking to Millennials?
They were uniquely
impacted by the recession
Millennials are carrying a staggering amount of long term debt
http://www.bloomberg.com/news/articles/2016-04-07/majority-of-millennials-have-no-idea-when-student-loans-will-be-paid-off
Millennials and Debt
59% have no idea when they’ll pay off their student loan debt
On average, they have over $41k in student loan debt –national average is $29k
What can you do?
Fidelity is offering a new perk: Student Loan Assistance Program.
This program offers up to $10k in repayment help for employees who have been there for more than 6 months
Millennials and Credit Cards
63% don’t have a credit card. Most use debit cards instead.
Millennials and Credit Cards
What does that mean for building credit?
Millennials and Credit CardsYou could put together and FAQ outlining a few key points:
Credit cards offer better fraud protection
You can still build credit, it may just take longer.
Pay your bills on timePay your student loans on time
Millennials and Social Media
Millennials and Social MediaWhile they talk a lot about their finances online, only 37 percent have a real money-management plan in place.
Millennials and Social MediaThey are more likely to save, with 86 percent saying they stash away some money on a monthly basis, but they are less likely than their parents to invest those dollars.
Millennials and Social MediaEnter Robots:
Millennials are 2.5 times more likely than their parents to trust robot financial advisers, which largely automate investing, charge lower fees and require lower minimums.
Tip 7Use humor
This is the foam that comes with a Timbuk2 laptop case.
It’s completely silly –and a fun, memorable moment provided by an object that’s otherwise just landfill food.
This is GE
This is GE?
GE?
