Good Relations - Internet Briefing
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Transcript of Good Relations - Internet Briefing
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Dank Semantik Produkte in Google
besser darstellen und rangieren
E-Commerce Konferenz
Reto Trinkler, 15. März 2011
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Web...
1.0: Linking Pages
2.0: Linking People2.0: Linking People
3.0: Linking Data
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Quelle: http://www.computerworld.com/s/article/print/9209118/The_semantic_Web_gets_down_to_business
+30%
Traffic
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1600 Produkte in
72 Stunden Top 5
in Google...?
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GoodRelations &
Linked Open Commerce
8
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Universelles
eCommerce
Modell B2B/C
Strukturierte
Beschreibung von
Angebot und
Nachfrage im Web
Definitionen für
Firmen, Produkte,
Preise, Shops, ...
Metadaten-
Format basierend
auf Semantic Web
& RDF
1 Format für alle
Targets: Search
Engines, Portale,
Mobile...
... in den
Startlöchern
http://purl.org/goodrelations/
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... oder «Semantic SEO»
Nutzen Sie die bestehenden Produktdaten,
um Ihre Value Proposition im Web klar undum Ihre Value Proposition im Web klar und
differenziert zu kommunizieren
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Demo
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Semantic SEO
mit Google
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3 Schritte
• Annotieren
• Testen• Testen
• Kommunizieren
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http://www.ebusiness-unibw.org/tools/goodrelations-annotator/
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http://www.google.com/webmasters/tools/richsnippets
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http://gr-notify.appspot.com
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Fazit
• Höheres Ranking � mehr Traffic
• Rich Snippets höhere CTR• Rich Snippets � höhere CTR
• Linked Open Commerce � mehr Visibilität
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Marktplatz
der Zukunft...?
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Ma
rktt
ran
spa
ren
z
Web
Portale
Linked
Open
Commerce
Zeit
Marktplatz
Massen-
medien
Direktes Angebot
und Nachfrage
Angebot
überregional
verfügbar
zeitlich/örtlich
unabhängiger
Marktplatz
Aggregation
mehrerer
Anbieter
Einbezug aller
verfügbaren
Angebote
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