Good practices review of SMEs engagement Dumfries, 15 th January 2014
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Good practices review of SMEs engagementDumfries, 15th January 2014
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Overview
• Collection exercise• Good practices collected• Core principles to successful demand stimulation• Importance of ICT for SMEs
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Collection exerciseOrigin• CREATE partnership• Other European good practices
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Collection exerciseCategories
ICT business centres
Training/ICT services
HSB rollout/demand
stimulationSupport/advice
Voucher scheme
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Collection exerciseICT Business Centre• Advanced ICT technology centres
(HSB access, videoconference, IP telephony, security)
• Co-working spaces for SMEs• Specific ICT and eSkills training
programmes
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Collection exerciseTraining / ICT services• Training to help business to build
their online presence• ICT services (web domain, cloud
email, web hosting)• Advice on web design, SEO and online
promotions
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Collection exerciseHSB Rollout/Demand stimulation• Specific marketing campaigns attached to a
rollout in an area to get uptake from businesses
• Bespoken seminars presenting specific advantages to the different target groups
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Collection exerciseSupport/advice• Expert advice, workshops and access to
an online knowledge hub • Access to online knowledge platforms
and high value content to demonstrate HSB benefits
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Collection exerciseVoucher scheme• Vouchers to help business connect
to better broadband service• Help SMEs to use digital
technologies to increase their competitiveness and enhance their growth prospects
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Good practices collectedOverview• 11 Good practices• Some include several locations and
approaches (i.e. Super Connected cities)
• 6 developed in CREATE regions• Covering all the categories
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Good practices collectedDocumentation• General data (title, contact details,…)• Summary of the GP• Rationale• Implementation• Benefits• Results• Factors for success
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Good practices collected
CoLab
Smart Work Centre Lormes
Micropol Berwick
ICT Business Centre
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Good practices collectedTraining / ICT Services
Getting Irish Businesses Online
West Coast Training Bus
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Good practices collectedHSB rollout / Demand Stimulation
CSW Broadband
Superfast North Yorkshire
Mälarenergi Stadsnät
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Good practices collected
Log On NI
Cybermassif
SuperfastBusiness
Support / ICT Advice
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Good practices collectedVoucher scheme
Super Connected Cities
ICT Innovation Voucher
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Core principles to successful demand stimulation
Raise awareness
Demand aggregation
Tailored solutions
ICT companies as
tractorDifferent channels
Benefits demonstratio
n
Collaboration (physical and
virtual)
Local Champions
SuccessfulDemand
Stimulation
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Importance of ICT for SMEsSMEs
• 2.5 new jobs have been created by Internet for every 1 job destroyed• SMEs that embrace the Digital Economy grow at least 2 times faster• 75% of value added by Internet is in traditional sectors (productivity growth)• It Improves labour productivity - 10% in services and 5% in manufacturing
Economics
• The ICT sector represents 5% of Europe’s GDP• But drives 20% of all productivity growth across sectors• It constitutes 25% of total private R&D investment• 10% increase in broadband take-up results in 1.5% increase in GDP
Source: European Commission
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Thank you for your attention
Jose Manuel San Emeterio Project Leader
ERNACT NetworkUnit 150, CoLabLYIT, Port RoadLetterkennyCo. DonegalIreland
email: [email protected]
tel: +353 74 91 68212
web: www.ernact.eu