Good Practice Examples Softlanding Platform Services and … · 2018. 2. 28. · 27.03.2012 1 April...

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Slide 1April 2012 WBC-INCO.NET HIGH LEVEL REVIEW MEETING

Good Practice ExamplesSoftlanding Platform Services

andIntegrated Destination Management

Wolfgang KniejskiChairman

INI-Novation GmbHGuerickeweg 5

64291 Darmstadt

Tel.: +49 160 96665764Fax: +49 6151 / 4925411

Email: [email protected]

http://www.ini-novation.com


INI-Novation Mission and Vision

To let the seeds of science grow into business

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INI-Novation performs internationally linked innovation management services for the direct benefit of research organisations, governments and

enterprises and to the advantage of the society.

INI-Novation provides technology and system-oriented innovation support for its clients thereby strengthening their competitiveness. Within this

scope we aim at an economically advantageous, socially balanced and environmentally sound development of society.

For entrepreneurs INI-Novation provides a platform for qualification and promotion.

INI-Novation – MISSION


INI-Novation is a successful „glocal“ player with• Local Strength;• Access to a global common pool of know-how and IPR’s;• Development of Synergies;• Access to global services and competencies;• Access to international (e.g. European) markets (softlanding platform).

INI-Novation• Develops and maintains international partnerships; • Creates a “New Innovative Climate” for its partners and customers;• Speeds up the commercialisation of technologies (50++);• Offers entrepreneurship and interdisciplinary education.

INI-Novation – VISION

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INI-Novation –a reliable partner with great experience

INI-Novation has continuously provided business consulting services internationally to three different lines of customers:

• Local governments INI-Novation consults governments across the globe in the implementation of innovation policies

and the development of strategies for technology and innovation entities.

• Universities and R&D institutesINI-Novation actively transfers research results to markets by consulting research and innovation

oriented institutions in the area of technology evaluation, exploitation and valorisation.

• Private companiesOffering services and expertise in the area of technology transfer and innovation management, INI-

Novation focuses on entrepreneurship qualification and the creation of high-tech start-ups.


INNOVATIVE INFRASTRUCTURES

TOURISM CONCEPTS for

ECONOMICDEVELOPMENT

GLOBAL NETWORKS

INNOVATIONMANAGEMENT

PROCESSESand

ENTREPRENEURSHIPSUPPORT

INI-Novation

BUSINESS LINES

INI-Novation – BUSINESS AREAS

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TOURISM CONCEPTS

forECONOMIC

DEVELOPMENT

GLOBAL NETWORKS


PROCESSESand


INI-NovationBUSINESS LINES

INI-Novation –SOFTLANDING PLATFROM SERVICES

Softlanding Platform Services

Internationalisation Support



TOURISM CONCEPTS

forECONOMIC

DEVELOPMENT

GLOBAL NETWORKS


PROCESSESand



INI-Novation –INTEGRATED DESTINATION MANAGEMENT

Integrated Destination Management Concepts

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Softlanding Platform Services

Slide 10April 2012 WBC-INCO.NET HIGH LEVEL REVIEW MEETING Slide 10

• Globalisation, new technologies and growth in the service sector are all being combined to quicken the pace of change today.

• In the knowledge-driven economy innovation has become essential for achievements in the business world.

• With this growth in importance, large and small organisations have begun to re-evaluate their products, their services, and even their corporate culture, in the attempt to maintain their competitiveness in the global markets of today.

Growing Importance in Innovation Policies

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Idea

ResearchMarketing

Product development

IP Management

Staff training

Sales

Pre-Sales

Fundamental research Demonstration Innovation

Innovation Support Financing


For “Development”

For «seed»Successful enterprise

The idea

The person The money

The «General» The «Genius»

The «salesman»

Commecriality Effectiveness

For “Growth”

Marketing Production

Innovation

Management

Magical Triangle of Innovation

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Spin-off or Start-uphigh

Potential value creation

low

Licensing

low Risk high

Sale

Own business case

Potential vs. Risk


„Valley of Death“

Research/Invention

ProductsServices

Applications

The “Valley of Death”

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Basic services

Composite services

Managed servicesManagement

andmonitoring

Composition

Identification &Scouting

(service orientedto any carriers

of ideas)

Entrepreneurs‘ Coaching

Entrepreneurs‘ Qualification

Entrepreneurs‘ Motivation

Commercialisation Road Map



Research /

Invention ProductsServices

ApplicationsOvercoming of resistances

FinancingMarketingSales

Risk managementProtection from imitators

ManagementDirection

New researchCustomer serviceInternational

Orientation

New ideaor new product

All the other work towards the

market

International Market

Knowledge System

Universities &

TTOs

LocalMarket

SMEs

Inter-mediary

The Need of Global Orientation

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Challenges and boundaries are everywhere!

Let’s start with Softlanding!


Support in Business Planning IPR Protection Market Analysis and Market Development Pilot Implementation Team Recuiting

Access to Partners in Government in Industry to speciaists (lawyers, accountants, etc.)

Access to Funding Grant Schemes Seed Funds Early Stage Funds Expansion Funds

Qualification, Training, Mentoring Logistics

Services offered in Softlanding Support

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We gained >10 Years of Experience …..


Permanent

Exchange of Information

Economic Experts

Spin-offs

Investors• Venture Capital

• Business Angels• Private Equity• Seed Funds

R&D Institutes• INI-Net

• Fraunhofer• … many more

Market Experts• Live Sciences

• Renewable Energies• Furniture

• ICT• Satellite Navigation

• …Scientists & Researchers

Sales Structures• Licensing Organisations

• Resellers• Brokers

• …

Network of Experts

Competitive Advantage

Networking Networks

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Denmark

USA

Portugal

Spain

Cyprus

U.K.

Belgium

Finland

Bulgaria

Croatia

Germany

Lithuania

SingaporeGreece

Latvia

ENCADRE

REDEA

Czech Technical UniversityIn Prag

TIC

Czech Republic

INI-Novation – The Innovation Network



Invention /Research

ProductsServices

Applications

Bridging the “Valley of Death”

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A given resource:

But how to do it in practice?


Intermediary in a foreign country

Spin-off creationin Cyprus

t0

t1

t2Spin-off leverage

in Germany

Spin-off Ideain Germany

INI-Novation

coaching

PublicAuthorities

PrivateInvestors

INI asInvestor

IPR

Financing with support of

Seed InvestProductisationBusiness Plan

Sales and GrowthVC-Invest

Good Practice Softlanding

http://www.ipharro.com/http://www.armes-tech.com/

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TICfunded by

International Customers

INI-Novation

INI Partners

Joint Ventures within the INI-Novation Network

Development of Applied Research

ExpertConsultingAssistance

EducationTrainingQualificationInternational

Coaching

Softlanding OpportunitiesExpansion to a generic co-operationwith intlernational partners

Universities in Croatia

International Universities

Good Practice Example Croatia: Technology Innovation Centre Međimurje

http://ticm.hr/

+



TOURISM CONCEPTS

forECONOMIC

DEVELOPMENT

GLOBAL NETWORKS


PROCESSESand



INI-Novation –INTEGRATED DESTINATION MANAGEMENT

Integrated Destination Management Concepts

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Integrated Destination Management


Service innovations: driver for growth, competitiveness and job creation

Many service innovations have the transformative power of fundamentally changing existing business relations and creating new markets or even entirely new sectors, most often driven by the use of ICT.

Service innovations affect all industries, service sectors as well as manufacturing.

Service innovation can contribute to smart, sustainable and inclusive growth and hereby contribute to the further implementation of the Europe 2020 strategy.

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Tourism may contribute in particular to inclusive growth, as tourism is quite often strong in regions that are less characterised by industrial strength and innovation.

Tourism plays an important role in the European economy. It comprises 1.8 million enterprises, many of them being small and medium-sized businesses.

Tourism caters for 5.2% of employment and contributes to more than 5% of European GDP.

Tourism as an importantservice sector


• Accessibility• Virtual layers• Wellness, culinary tourism, quality of life• Sustainability and sustainable tourism• Short-stay tourism• Event-based tourism• Training of personnel• New markets from ascension countries• Business tourism pass-through hubs• Changing demographics (Silver Hair Tourism)

Main trends in tourism

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Service innovation will have a strong impact also on tourism, and will it also offer new job opportunities in rural regions and thus contribute to more inclusive growth in the EU.

The recent Commission’s Communication “Europe, the world’s No 1 tourist destination – a new political framework for tourism in Europe” stressed that innovation needs to be boosted so that the tourism sector and its enterprises can adapt to new trends in consumer behaviour and overcome fixed patterns in the sector.

How can service innovations support sustainable tourism


The challenge is to bring together service innovation, culture and tourism in a mutually reinforcing manner, thus creating a “golden triangle” that will enhance the attractiveness of tourism destinations by better valorising cultural assets and offering new or improved services by high skilled jobs. The question is whether service innovation can be a driver for high skilled jobs also in rural areas.

Service innovation can be instrumental to develop customised services of high value, by building upon regional cultural specificities and using modern technologies.

However, how and under which conditions?

The „Golden Triangle“ ofservice innovation, culture and tourism

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• Fast broadband Internet access is not available everywhere, which results in: – The use of new information technologies is restricted and does not get support

as an instrument for economic growth and development– Lack of data: hardly ever data is collected and analysed in a systematic way

• Places of cultural interaction and communication are not part of the cultural infrastructure

• Insufficiently developed cooperation and network structures• A sensitised environment is barely given: creative industries are not

perceived in terms of economic factors yet– not enough people interested in cultural offerings or mobile enough to

participate in them– less interest and knowledge about ongoing issues in culture

Barriersfor cultural economic growth


Promote a sustainable development of the tourism in regions:

• Integrated approaches• Service innovations to create dynamics and added value• Create networks • Cluster co-operation• Perfect organization in private-public partnerships• Education and training

Giving the tourists time back and giving investors money back!

The Solutions

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• Bring stakeholders together to drive the vision• Build trusted concepts and initiate measures integrating tourism, culture

and administration• Offer integrated services taylorised to customers and target groups• Offer tourism-oriented PR concepts for creative industries• Provide destination management solutions

– A hub solution for all bookable activities and resource coordination– One face to the customer

• Overcome competitive thinking: build a bridge from a competitor to a partner

• Profile demand and service offers• Professionalise services (e.g. quality standards)

Integrated approaches


Innovation is rarely used as a selection criteria

• Diversity of „service innovations“:– Is it technology driven– Is it market driven– Is it content driven

• Offer innovative transport and accessibility solutions• Provide broadband access• Build visitor’s community• Roll out service solutions based on mobile applications and mobility and

turn it into value• Upgrade cultural heritage sites with interactive and attractive technologies

Service innovations to create dynamics and added value

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Innovative networks seem to be the most relevant success factor for culture tourism

Networks = professionally organised and continuously learning systems and eventually independent business models

• Initiation, creation and professional monitoring of networks Establishment of professionally managed cultural touristic networks

• Connecting people • Involve the local population• Find common languages• Embed services in the local value chains:

the more steps in the chain can be covered, the better

Create networks


• Effective governance is key issue for the creation of the basis for win-win interregional cooperation

• Involvement of local communities, building on specific identity and know-how

• Coordination of small-scale entities and various actors rather than mass tourism

• Bundling all information for sports, for recreation, and for cultural activities • Focus on collective actions:

– increase confidence– shared costs and knowledge– increase regional attractiveness– build identity on heritages

Cluster co-operation

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• A strong commitment of the regional or local government is of utmost importance for the success of cultural touristic networks:– adds value to projects– opens up resources

• In service innovation universities should not be the driving force becausethe cycles are too short; it should be municipalities or private investors

• Sustainable transport systems are needed to increase accessibility tomountain areas (clean, public, train...)

• Broadband acces in all rural localities has to be provided (high speedsimultaneously as in other areas)

• Maintain created infrastructures• Sharing guides and manpower

Perfect organization in private-public partnerships


Education and training

• Develop the skills of local stakeholders to take advantage from newtechnological innovation (develop on-line booking etc...)

• Encourage creativity• Support for new businesses and job models

(creative development of products, orientation on quality and services in gastronomy, hotel business, retail trade, service providers)

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• All best currently existing good practice show the perspective for employment

• Innovative services for tourism create employment circumstances in the service-providing sector, which also stand open to less skilled and temporary employees

• Innovative services for tourism are independent from vogues, economic cycles and demographic changes

• Innovative services for tourism tend to result in qualification and not downgrading of employees

Securing and fostering employment by culture tourism


The new orientation:Interactive Technologies

for Innovative Services

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Museological Concept↓ ↓

Museums Presentation Centres

+

Implementation

↓

Tourism Attractions

Destination ManagementIntegrated Systems =

Software

↓ ↓

Credit Points Profiles

↓ ↓

Customer’s Loyalty Advertisement Revenues

Mobile Applications↓ ↓

Downloads Profiles

↓ ↓

Small revenues Bigger revenues

through advertisement

↓

Fostering Tourism

Destination Management

Integrated Platform

Web 2.0. Communication

↓

Marketing

↓

Fostering Tourism

Examples of technologies to provide innovative tourism services


iTurus sum doo. is a tourism IT consulting company established in Croatia, that develops tourism software, providing IT related consulting services along with

destination management services.

iTurus sum doo. was founded by team of experts from ICT & tourism industry. Synergy of their experiences and visions resulted in creation of iTur application

system. iTur software package is the one of the most valuable assets of iTurus sum Itd.

Good practice example: iTurus

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iTurus’s premium product is the integrated destination management solution iTur.

The iTur software application enables efficient use of Internet based marketing and sales tools for tourism market. It also enables effective back-office system that will

serve as primary source of customer's history data. This data will be used for further development of marketing and sales strategies of certain destination.

Within iTur application a lot of unique expertise and know-how is built-in. Best practices and functionality from similar BSS solutions from other industries are

combined with specifics of tourism industry. iTur software application is innovative mix of "ERP", "CRM","Billing" and "Payment Systems" packed in one back-office

application.

Product Description iTurus


Application Example: Grow Mobile

This initiative is financed under the Competitiveness and Innovation

Framework Programme (CIP) which aims to encourage the competitiveness of

European enterprises.

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Work package structure: Grow Mobile


Immediate project objectives are• Experience on destination management systems that are

already in use;• Experience on so-called "good practices" in the use of

mobile information systems;• Identifying and addressing the relevant tourism stakeholders in

the participating regions• Construction of a so-called "value-generation chain" in

the tourism sector to prepare• Tourism cluster activities

Application Example: SMART TOURISM

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Partnering regions are• Bourgas Municipality, Bourgas, Bulgaria• Landkreis Leipzig, Office for Economic Development and

County Development• Regional Development Agency of Western Macedonia,

Kozani, Greece• Municipality of Servia-Velvento, Servia, GreeceSupported by INI-Novation GmbH

Application Example: SMART TOURISM


Thank you !

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Contact

Wolfgang KniejskiChairman

Veneta IvanovaManaging Director

INI-Novation GmbHGuerickeweg 5

64291 Darmstadt

Tel.: +49 6151 4925411Mob: +49 160 96665764

Email: [email protected]@ini-novation.com

http://www.ini-novation.com

Good Practice Examples Softlanding Platform Services and … · 2018. 2. 28. · 27.03.2012 1 April...

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