GOOD GOVERNANCE IN CORPORATE FUNDRAISING – CLIC … · 2018-11-22 · LOGO AND BRAND LICENSING....
Transcript of GOOD GOVERNANCE IN CORPORATE FUNDRAISING – CLIC … · 2018-11-22 · LOGO AND BRAND LICENSING....
GOOD GOVERNANCE IN CORPORATE FUNDRAISING – CLIC SARGENT AND MORRISONSHolli Kellett – Senior Corporate Account Manager –Morrisons, CLIC Sargent
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Morrisons
Have 500+ stores and 0000’s of staff
and customersRetain and attract
staff
Drive sales, grow market share
High street brand with huge customer reach
and media buying power
Objectives
Raise £10m
Excite and motivate
colleaguesEngage customers
and build brand affinity
Increase awareness of CLIC Sargent and
our services
CLIC Sargent
Need to raise £30m every year
An engaging and emotive cause with
a national reachTrusted and well respected brand
Target to reach 3 out of 3 children and young people
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RESULTS TO DATE
Over £6 million raised
Stores engaged in fundraising
Over £4 million raised from customer facing activity
1157+ pieces of media coverage
INCOME STREAMS
444
Carrier bags£1m
Scratch cards£500k
Charity products£1m
Foundation support and match funding
£600k
Instore fundraising £3.8m
Bespoke Events£90k
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TOP 5 REASONS FOR SUCCESS
Supplier networks
CLIC Sargent service users
Stakeholder engagement
Localised colleague
engagement
One Team approach
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AGREEMENTS AND CONTRACTS
GSCOP
Cause Related
Marketing Agreement
Partnership Agreement
Working with Companies
Policy
CLIC Sargent
Morrisons Suppliers
CRM – WHERE IT BEGAN
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EVERY PACK GIVES BACK
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LOGO AND BRAND LICENSING
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SYNERGY OF BRANDS
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CRM – MORE THAN INCOME
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