GOOD GOVERNANCE IN CORPORATE FUNDRAISING – CLIC SARGENT AND MORRISONSHolli Kellett – Senior Corporate Account Manager –Morrisons, CLIC Sargent

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Morrisons

Have 500+ stores and 0000’s of staff

and customersRetain and attract

staff

Drive sales, grow market share

High street brand with huge customer reach

and media buying power

Objectives

Raise £10m

Excite and motivate

colleaguesEngage customers

and build brand affinity

Increase awareness of CLIC Sargent and

our services

CLIC Sargent

Need to raise £30m every year

An engaging and emotive cause with

a national reachTrusted and well respected brand

Target to reach 3 out of 3 children and young people

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RESULTS TO DATE

Over £6 million raised

Stores engaged in fundraising

Over £4 million raised from customer facing activity

1157+ pieces of media coverage

INCOME STREAMS

444

Carrier bags£1m

Scratch cards£500k

Charity products£1m

Foundation support and match funding

£600k

Instore fundraising £3.8m

Bespoke Events£90k

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TOP 5 REASONS FOR SUCCESS

Supplier networks

CLIC Sargent service users

Stakeholder engagement

Localised colleague

engagement

One Team approach

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AGREEMENTS AND CONTRACTS

GSCOP

Cause Related

Marketing Agreement

Partnership Agreement

Working with Companies

Policy

CLIC Sargent

Morrisons Suppliers

CRM – WHERE IT BEGAN

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EVERY PACK GIVES BACK

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LOGO AND BRAND LICENSING

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SYNERGY OF BRANDS

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CRM – MORE THAN INCOME

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