Golf Business CanadaNational Golf Course Owners Association Canada

Media Planner2015/2016

2 Reader Profile

3 Circulation and Distribution

4 Editorial Calendar

5 Deadlines and Rates

6 Tech Specifications

President 128 Superintendent 100 Director of Golf 153 General Manager 960 Food and Beverage 147 PGA of Canada 75 Owner 505*Other Management 603

*Administrator, Business Development Manager, Marketing Manager, Manager of Golf Operations, Office Manager, Operations

Manager, Pro Shop Manager, Sales Director, Department Head, Sales Manager, Communications Manager, Director, Controller,

COO, Treasurer, CEO.

Readership Profile

A recent survey conducted shows

89% of our readers authorize thepurchases at their facilities

60%

5.5

6.5%

153

960 603

505

12875

Readership

100

147

“I find the articles and profiles in Golf Business Canada magazine informative and enriching. It gives me a chance to see how others operate their businesses and how similar our

issues are across the country.”

Archie CameronGeneral Manager, Royal Regina Golf Club

Golf Business Canada

Circulation Breakdown by Province

Ontario ................................39%British Columbia ............... 14%Quebec ................................ 14%Alberta ................................. 13%Saskatchewan ................... 6%Manitoba .............................. 5%Nova Scotia ......................... 3%New Brunswick .................. 2%Nfld, P.E.I., NWT, each ... < 1%Yukon

Circulation Breakdown by Type of Golf Facility

9 hole ..............37.0%

18 hole .............51.0%

27 hole ............. 6.5%

36 hole ...........+ 5.5%

Semi-Private 30.5%

Public ............. 60.0%

Private .................. 9%

Other ................ 0.5%

BONuS DISTrIBuTIONSpring NGCOA Canada Spring Warm-Up

SummerNGCOA Canada Chapter Meetings

Fall • NGCOA Canada Chapter Meetings• Canadian Professional Golfers’

Association Buying Shows

Winter • Golf Business Canada Conference

& Trade Show• Canadian Golf Superintendents

Association Conference & Trade Show• PGA Merchandise Show• Golf Industry Show

Circulation/Distribution

30.5%

60%

Facility Access

30.5%

.05%

37%

51%

5.5

6.5%

Facility Type

Golf Business Canada

Golf Business Canada Magazine is the only publication in the Canadian golf industry that informs every department of a golf operation. Our editorial is timely, relative, educational, and entertaining! Topics and editorial departments include:

• Revenue Generation• Food & Beverage• Pro Shop• Marketing• Technology• Turf & Maintenance• Finance• Advocacy• Human Resources• Environmental

• Grow The Game• Legal• Health & Safety• Social Media• Yield Management• Research• Succession Planning• Business Advisor• Project Management• Case Studies

Editorial CalendarGolf Business Canada

Winter Issue 2015

New Golf Industry Trends (Feature)

1. Energy Savings: Solar and Wind Energy

2. Going green with Bio Fuel/Composting

3. Increasing your Wedding/Function Revenues

4. Merchandising to Increase Pro Shop Sales

5. Reasons to Exhibit at Consumer Golf Shows

6. Connecting with Young Workers

7. Benchmarking Food & Bev/Labour

8. Follow-Up with 8” Cup Facilities

Spring Issue 2016

Golf’s Top 10 Lists (Feature)

1. New Food & Beverage Trends for 2016

2. Managing your Maintenance Budget

3. Hiring/Training for Young Workers, Starters

4. Marketing Plan for your Golf Facility

5. Yield Management & Dynamic Pricing

6. Membership Sales 101

7. FootGolf

Summer Issue 2016

Golf in the Olympics (Feature)

1. Should you Lease Out Food and Beverage?

2. Small Pro Shop: How to Manage Inventory?

3. Turf Research: Helping the Entire Golf Industry

4. Decreasing Theft at Your Facility

5. Golf & Fitness: New Program at Your Facility

Fall Issue 2016

Golf retail Data Analysis (Feature)

1. Attract Non-Golfers to your Clubhouse

2. Best Practices: Ministry of the Environment

3. Employee Gifting Policies

4. Tracking the ROI on Social Media

5. Effective Merchandising in Your Pro Shop

* All articles are subject to change. Pre-booked advertisers will be notified before advertising deadline for that issue.

Advertising DeadlinesIssue Space Material MailingFall 2016 June 17 June 24 August 15Winter 2016 September 16 September 23 November 15Spring 2016 December 16 January 4 February 15Summer 2016 March 18 March 28 May 15

Advertising rates EnglishFour Colour 1 X 2 X 4 X Full Page 2975 2675 23802/3 Page 2585 2335 20701/2 Page 2380 2140 1905 1/3 Page 1930 1735 1545

English Cover Positions 4 XBack: 3000 Inside Front: 2875 Inside Back: 2600

*Prices reflect the gross rate per issue. All rates quoted in CDN dollars.All applicable taxes are billed extra.

Standard advertising options

1. 2/3 page, opposite edges 3. 1/3 page across bottom2. 2/3 page center page 4. Full page ad plus 1/3 page

Deadlines and RatesGolf Business Canada

Impactful, two page spread

1/3 2/3

1/2

1

2

3

4

MarketplaceGolf Business Canada

Deadlines Issue Advertising ListingSummer 2016 April 1 April 1

Fall 2016 June 31 June 31

Winter 2016 September 1 September 1

Spring 2017 January 2 January 2

Advertising ratesFour Colour 1X 4X

2”x5.15” $600 $2,160

2”x2.5” $300 $1,080

2”x 7.65” $850 $3,060

With the purchase of an ad, you can submit up to 5 listings in the market place section

Listings

• Listings are free with the purchase of an ad in the Market Place section.• 50 words max• Black and white• Add an image to the listing: $300, size 2”x2.5”, full colour

*All rates quoted in CDN dollars. All applicable taxes are billed extra.

Technical Specifications

Advertising Dimensions (inches)English Width DepthFull Page (trim size) 8 1⁄/8 10 7/8Full Page (type area) 7 10Full Page (bleed) 8 5⁄/8 11 3/⁄82/3 Page Vertical 4 5⁄/8 9 3⁄/81/2 Page Horizontal 7 4 5⁄/81/3 Page Vertical 2 1/⁄4 9 3/⁄8

French Insert Width DepthFull Page (trim size) 8 1⁄/8 10 3/⁄8Full Page (bleed) 8 5/⁄8 10 7/⁄81/2 Page Horizontal 7 4 3⁄/8

File Formats• Adobe Acrobat: Print ready pdf• InDesign: Include all support files and fonts.• Adobe Illustrator : Type converted to outlines.

Colours must be converted to CMYK• Adobe Photoshop: file at 100%, 133 lpi, 300 dpi

and save in a TIFF or EPS format.

File Submission• Email: Files must not exceed 5Mb.

files over 5mb transmit via our ftp site.

• FTP Site: You must use a program like FETCH orGOPHER. This is NOT website based. Files uploaded toFTP site must be either single pdf’s or compressed files.Supply file name to your sales representative.

Host .....................17705.rdchosting.caUser .....................ngcoa.17705.rdchosting.caPassword .........BGkhpZzAy-n5

• Web transer: files using programs such as yousendit.comor wetransfer.com can be sent directly art department at stayler@ngcoa.ca

Golf Business Canada