Goldwell Education Portfolio 2013
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Transcript of Goldwell Education Portfolio 2013
As a creative professional, you and your salon are a dynamic and inspiring team to make your clients look good and feel great every time they visit your salon.
Nevertheless, we realise that your team consists of a variety of individuals, with different levels of skill and experience who need individual training and development to maximise their abilities to fulfill the different and individual needs of your clients.
The GOLDWELL Education Portfolio 2013 is therefore, designed to support achieving your specific goals, so that you can fulfill your, and your salons true potential. Regardless of experience level, there is a program or seminar that will help you to move forward successfully in your business and career.
Attend GOLDWELL learning experiences and make the most of the skills, knowledge and inspiration you will gain to increase your professional development and success.
Ask your GOLDWELL team for an education consultation to help you design a training plan that’s right for you and your team in 2013.
> Access powerful education and boost your career with GOLDWELL.
SUCCESS IS YOUR CREATIVITY COMING TO LIFE.
Nick Wood, MANAGING DIRECTOR Irene Meikle, HEAD OF EDUCATION William Wilson, HEAD OF TECHNICAL AND CREATIVE DIRECTION
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color zoom ’13 “beautify”
inspiration team
fundamental color 1 level 1 mastercolorist educator fundamental color 2 level 1 mastercolorist educatorfundamental foil level 1 mastercolorist educatorfundamental elumen level 1 mastercolorist educatoressentials color 1 level 2 mastercolorist educatoressentials color 2 level 2 mastercolorist educatoressentials classic techniques level 2 mastercolorist educatorinspiration color correction level 3 mastercolorist educatorinspiration technique design level 3 mastercolorist educatorcolor lab level 4 mastercolorist educatorcolor co-ordination level 4 mastercolorist educatortraining others 1 level 5 mastercolorist educatortraining others 2 level 5 mastercolorist educatormastercolorist certification days all levelslecturer’s awareness GOLDWELL educatorGOLDWELL color expert GOLDWELL educator
13141516192023242526272929303132
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10
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seminar level educator page
the GOLDWELL color cyclemastercolorist growth & development programGOLDWELL color seminars
inspiration color zoom ´13 level 3 color zoom educator”beautify“ collection workshop
global masterscouture coloring and cutting Mark Leesontrend inspirations color and cut Beverly Ccreative excellence Paul Scullyexpress color and cut Terri Kay at Mark Leesoniconic classic coloring and cutting Shane Bennettlondon style coloring and cutting Lisa Whiteman
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40424344454647
equipment required handouts certificateof participation
>> INDEX
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business & leadership
booking & must-know informationGOLDWELL learning destinations & education team
lets get social – social media Samantha Wardthe fantastic salon Alan Austin-Smithfront of house/reception/retail Mikaela Martindevelop your people skills – with zoo keeping the art of communication Mikaela Martin
seminar educator page
70717272
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62626263636364646567
ultimate gloss GOLDWELL Educatorultimate coverage topchic/ultimate coverage nectaya GOLDWELL Educatorultimate blonde GOLDWELL Educatorultimate transformation GOLDWELL Educatorultimate creativity GOLDWELL Educatorcolor zoom ’13 – beautify collection GOLDWELL Educatorfundamental color 1 and 2 GOLDWELL Educatorfundamental elumen GOLDWELL EducatorInspiration color correction GOLDWELL Educatorbe more. achieve more. customised in-salon program GOLDWELL Educator
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68
refreshments
curls
perm GOLDWELL Educator
on the edge coloring and cutting Neil Bartonlong hair Michael Barnesan evening withon trend twenty 13 color and cut Burlingtonsclassic cutting Lexingtonsbridal & event hair up Sarah Hodgemen’s classic cutting Erik Landershiatsu Shinobu Sekiya
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4849505354555656
in-salon and regional seminars
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4
15
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CONSULTATION
PRE-C
OLO
R
PREPA
RAT
ION
MA
INT
EN
AN
CE
TECHNIQUE
CARE
PO
ST-COLOR APPLICATIO
N
IN SALON
AT
HO
ME
>> THE GOLDWELL COLOR CYCLE
> Maximise your clients’ potential by providing the ultimate hair color experience.
When clients visit your salon, they expect a high level of technical knowledge and expertise. But that is not the only reason they choose to come to you and your salon.
They value the total experience that you provide from a professional consultation through to the advice you give them about how to maintain their hair at home. By focusing on the key communication and touch points of the GOLDWELL Color Cycle, you can continue to excite your clients and build your reputation as a color expert.
All GOLDWELL Education has at its foundation the easy and effective 5-step Color Cycle approach to help boost your overall color success with clients.
Take part in GOLDWELL color programs and live the GOLDWELL Color Cycle in your salon to achieve perfect color results and greater client satisfaction and loyalty.
5
MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM>>
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>> MASTERCOLORISTGROWTH & DEVELOPMENT PROGRAM
> For aspiring colorists and color impassioned stylists.
Participate in GOLDWELL color seminars and train towards being certified specifically for your level of experience by designing your own training plan from the Mastercolorist Growth & Development program packages. This modular system enables you to customise your training experience and achieve your aims in an ongoing way.
Development and certification levels: >> Level 1: Mastercolorist ASSISTANT >> Level 3: Mastercolorist SPECIALIST >> Level 5: Mastercolorist TRAINER>> Level 2: Mastercolorist TECHNICIAN >> Level 4: Mastercolorist ARTIST
Each level consists of taking part in a seminar series at GOLDWELL and in between completing projects that keep your learning alive and help you gain real experience. Comprehensive learning materials are provided to help you prepare for your certification at each level.
By joining this program you will be able to: > achieve the highest level of quality, client satisfaction and loyalty> increase your knowledge and skills and be positively challenged> boost your creativity and profile your competence> feel fearless, respected and accomplished and enjoy achievement> be able to share your knowledge and skills to develop others
Start today to become a recognised Mastercolorist and capitalise on your dedication to your professional education.
GROWTH & DEVELOPMENT PROGRAM
7
>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM
> For aspiring colorists and color impassioned stylists.
Take part in the Mastercolorist Growth & Development program to gain knowledge and practical color skills about products and how to use them, communication and consulting with clients, creativity and design, color services and solutions as well as how to transfer training to others.
To find out more about each individual Mastercolorist seminar, look out for the Mastercolorist icon as seen opposite or ask your GOLDWELL team for an education consultation to help you select the right Mastercolorist training package for you.
Each level has a Mastercolorist folder, and enrolment on the programme entitles you to a 20% discount on all seminars in that level.
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• Essentials Color 1• Essentials Color 2• Essentials Classic
Techniques
• Color Lab• Color Co-ordination
• Training Others 1• Training Others 2
• Fundamental Color 1• Fundamental Color 2 • Fundamental Foil • Fundamental Elumen
MastercoloristASSISTANT
MastercoloristTECHNICIAN
MastercoloristSPECIALIST
MastercoloristARTIST
MastercoloristTRAINER
LEVEL 1LEVEL 2
LEVEL 3LEVEL 4
LEVEL 5
• Inspiration Color Correction
• Inspiration Technique Design
• Inspiration Color Zoom ’13 – ”Beautify“ Collection
GROWTH & DEVELOPMENT PROGRAM
• Certification Day • Certification Day • Certification Day • Certification Day • Certification Day
See page 24, 25 & 37 See page 26 & 27 See page 29See page 13–16 See page 19–23
9
COLOR>>
10
>> GOLDWELL COLOR SEMINARS
> Wide scope of individual seminars for specific needs.
Hair color is creative, exciting and a large part of our daily business and for salon clients it is of high value for beauty, wellbeing and expression.
If you are just starting up or already very experienced as a colorist, there is a GOLDWELL color program well suited to your individual needs and level of experience.
Combine individual seminars and enroll in those that carry the Mastercolorist icon to create your own personalised training plan.
For more information about Mastercolorist certification, please refer to pages 6–9 or ask your GOLDWELL team for help.
11
>> COLOR
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Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 2
London Tue 15 JAN
Tue 5 FEB
Tue 26 FEB
Tue 19 MAR
Tue 9 APR
Tue 30 APR
Tue 21 MAY
Tue 11 JUN
Tue 2 JUL
Tue 30 JUL
Tue 13 AUG
Tue 3 SEP
Tue 24 SEP
Tue 15 OCT
Tue 5 NOV
Tue 26 NOV
Fundamental Color 1
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to working with GOLDWELL Colorance
• Starting coloring career
• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification
Participants gain:
• All aspects of the GOLDWELL Colorance system
and services
• Understanding client needs according to the GOLDWELL
Color Cycle
Focus areas:
• Demi-permanent coloring with Colorance range including
COLORANCE, COLORANCE COVER PLUS and COLORANCE
EXPRESS TONING Tones
• Service options and working methods
• All supporting ranges and products: Soft Color, DualSenses
and GOLDWELL StyleSign
• Communication and customer service relating to
Demi-permanent services
L E V E L 1GROWTH & DEVELOPMENT PROGRAM
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Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 2
London Wed 16 JAN
Wed 6 FEB
Wed 27 FEB
Wed 20 MAR
Wed 10 APR
Wed 1 MAY
Wed 22 MAY
Wed 12 JUN
Wed 3 JUL
Wed 31 JUL
Wed 14 AUG
Wed 4 SEP
Wed 25 SEP
Wed 16 OCT
Wed 6 NOV
Wed 27 NOV
Book Fundamental Color 1 and Fundamental 2 together for £220 or
1470 GOLDWELL points
Fundamental Color 2
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to GOLDWELL Topchic Hair Color
• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification
• Has certificate of participation in Fundamental Color 1
Focus areas:
• Exploring the needs of salon tinting clients
• Foundation coloring knowledge and skills
• Universal color law, consultation, preparation, application,
post-color care, home hair care and rebooking
• Instruction in the GOLDWELL Color Cycle applicable to
tinting services
• The Topchic (2-10 series) and Colorance (Color-Balancing) systems
• All associated in-salon and at home support products
L E V E L 1GROWTH & DEVELOPMENT PROGRAM
>> COLOR
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Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 2
London Mon 14 JAN
Mon 18 MAR
Mon 20 MAY
Mon 29 JUL
Mon 23 SEP
Mon 25 NOV
Fundamental Foil
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to foiling and creative techniques
• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification
• Has certificate of participation in Fundamental Color 1 and 2
Focus areas:
• Fundamentals of foiling for first-timers - commercial foiling
made easy
• Sectioning, slicing and weaving - horizontal, diagonal and
vertical placement within quick and easy creative services
• Topchic, SilkLift and Colorance systems
• Step by step instruction according to the GOLDWELL Color Cycle
• Support products for optimum color results and complete
client satisfaction
L E V E L 1GROWTH & DEVELOPMENT PROGRAM
15
L E V E L 1GROWTH & DEVELOPMENT PROGRAM
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 2–3
London Mon 4 FEB
Mon 8 APR
Mon 10 JUN
Mon 12 AUG
Mon 14 OCT
Fundamental Elumen
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to Elumen
• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification
• Has certificate of participation for Fundamental Color 1, 2
and Fundamental Foil
Focus areas:
• Experience a technologically advanced, non-oxidative permanent
coloring concept
• Comprehensive instruction in Elumen High Performance Color
for unique exclusive salon services - fundamental Elumen
technology, methods, application and after care
• Achieving extraordinary color results for clients
>> COLOR
16
17
>> COLOR
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Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Tue 22 JAN
Tue 12 FEB
Tue 5 MAR
Tue 26 MAR
Tue 16 APR
Tue 7 MAY
Tue 28 MAY
Tue 18 JUN
Tue 9 JUL
Tue 20 AUG
Tue 10 SEP
Tue 1 OCT
Tue 22 OCT
Tue 12 NOV
Essentials Color 1
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to tinting for grey coverage and, or new to fashion coloring
• Has certificate of participation for Fundamental Color 1, 2
and Fundamental Foil
• OR is certified in LEVEL 1 Mastercolorist ASSISTANT
Focus areas:
• Specific needs of blondes, brunettes, redheads and grey
coverage clients
• Achieving successful tinting results from start to finish
• Topchic and TriFlective Naturals systems in relationship to
grey coverage
• Utilization of fashion shades from the Topchic and Colorance systems
• Awareness of the GOLDWELL Color Cycle
• Support products that provide full customer service and perfect
color results
L E V E L 2GROWTH & DEVELOPMENT PROGRAM
19
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Wed 23 JAN
Wed 13 FEB
Wed 6 MAR
Wed 27 MAR
Wed 17 APR
Wed 8 MAY
Wed 29 MAY
Wed 19 JUN
Wed 10 JUL
Wed 21 AUG
Wed 11 SEP
Wed 2 OCT
Wed 23 OCT
Wed 13 NOV
Book Essentials Color 1 and Essentials Color 2 together for £220 or
1470 GOLDWELL points
Essentials Color 2
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to highlighting, decoloring and toning and, or using
GOLDWELL blonde products
• Has certificate of participation for Fundamental Color 1, 2
and Essentials Color 1
• OR is certified in LEVEL 1 Mastercolorist ASSISTANT
Focus areas:
• Insights into the needs of blonde clients
• Communication, coloring procedures, products and home hair care
• Knowledge and skill regarding blonde services
• GOLDWELL Topchic (HiBlondes Control and NeutraLights)
and SilkLift systems
• Core salon services related to highlifting, decoloring and blonde
refinement (toning)
L E V E L 2GROWTH & DEVELOPMENT PROGRAM
>> COLOR
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21
>> COLOR
22
L E V E L 2GROWTH & DEVELOPMENT PROGRAM
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 2
London Mon 11 FEB
Mon 15 APR
Mon 17 JUN
Mon 19 AUG
Mon 21 OCT
Essentials Classic Techniques
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to classic foiling techniques
• Has certificate of participation for Fundamental Color 1, 2
and Fundamental Foil as well as Essentials Color 1, 2
• OR is certified in LEVEL 1 Mastercolorist ASSISTANT
Focus areas:
• Instruction in classic techniques and adapting placement
and formulations
• Dimensional coloring according to client needs and current
fashion direction
• Commercial, salon core highlighting services
• Perfecting skills associated with working productively using
Topchic (HiBlondes Control and NeutraLights), Colorance
and SilkLift systems
• All associated support products
23
L E V E L 3GROWTH & DEVELOPMENT PROGRAM
26
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Tue 29 JAN
Tue 19 FEB
Tue 12 MAR
Tue 2 APR
Tue 23 APR
Tue 14 MAY
Tue 4 JUN
Tue 25 JUN
Tue 16 JUL
Tue 6 AUG
Tue 27 AUG
Tue 17 SEP
Tue 8 OCT
Tue 29 OCT
Tue 19 NOV
Inspiration Color Correction
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to color correction or using GOLDWELL products for
color correction services
• Has certificate of participation for Fundamental Color 1, 2
and Essentials Color 1, 2
• OR is certified in LEVEL 2 Mastercolorist TECHNICIAN
Focus areas:
• Professional salon solutions for turning color challenges
into thrilling results
• System Color Remover and Pre-Pigmentation
• Corrective services using Topchic, Colorance, SilkLift and
Elumen systems
• Coloring darker, filling; tinting back and overcoming color fading
• Fashion coloring on lightened hair, toning and ‘no fuss’ low-lighting
• Removing artificial color
>> COLOR
24
27
Inspiration Technique Design
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• New to designing techniques or looking for new inspiration
• Has certificate of participation for Fundamental Color 1, 2,
Fundamental Foil and Fundamental Elumen, Essentials Color 1, 2
and Inspiration Color Correction
• OR is certified in LEVEL 2 Mastercolorist TECHNICIAN
Focus areas:
• Designing techniques that are customised to individual client needs
• Modifying formulae, sectioning and placement to adapt to different
styles, length, texture, color history and client needs to create
individual color results
• Creating and naming your own creative services and sharing your
ideas to inspire each other
• Enriching your creativity with new and original ideas that have
the potential to expand your menu of color services
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035
GOLDWELL points
NVQ Level 3
London Wed 20 FEB
Wed 24 APR
Wed 26 JUN
Wed 7 AUG
Wed 9 OCT
Wed 20 NOV
L E V E L 3GROWTH & DEVELOPMENT PROGRAM
25
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb. You will receive our Color Lab pack in the
mail prior to the seminar
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Mon 11 MAR
Mon 3 JUN
Mon 16 SEP
Mon 18 NOV
Color Lab
Educator:
GOLDWELL Mastercolorist Educator
Format:
One day seminar including hands-on workshop
Experience Level:
• Has certificate of participation for Fundamental Color 1, 2,
Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,
Essentials Classic Techniques, Inspiration Color Correction
and Inspiration Technique Design
• OR is certified in LEVEL 3 Mastercolorist SPECIALIST
Focus areas:
• Evolving existing skills to create your own formulae and
color schemes
• Color sense, awareness and visualization
• Recreating colors adapted from different visual references
• Experimental and exploratory experience that will inspire
confidence in color design
• Developing color intelligence and stimulating color potential
• Experience the full spectrum of GOLDWELL color products
L E V E L 4GROWTH & DEVELOPMENT PROGRAM
>> COLOR
26
L E V E L 4GROWTH & DEVELOPMENT PROGRAM
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Mon 4 and Tue 5 MAR
Mon 8 and Tue 9 JUL
Mon 30 SEP and Tue 1 OCT
Color Co-ordination
Educator:
GOLDWELL Mastercolorist Educator
Format:
Two day seminar including practical hands-on workshops
Experience Level:
• Has certificate of participation for Fundamental Color 1, 2,
Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,
Essentials Classic Techniques, Inspiration Color Correction
and Inspiration Technique Design
• OR is certified LEVEL 3 Mastercolorist SPECIALIST
Focus areas:
• Co-ordinating a color concept into a co-ordinated collection
• Behind the scenes of how to recreate the GOLDWELL annual
Education Collection techniques
• Process of how to co-ordinate a collection prior to, during and
after the design
• Basic project management relating to producing a collection
• Building your own collection concept from start to finish
• Demonstrations on live models
• Gaining ideas via sharing with each other and presenting
your concepts
27
>> COLOR
28
Training Others 2
Educator:
GOLDWELL Mastercolorist Educator
Format:
Two day seminar including interaction and project work
Level:
• Has certificate of participation in for Fundamental Color 1, 2,
Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,
Essentials Classic Techniques, Inspiration Color Correction,
Inspiration Technique Design, Color Lab, Color Co-ordination and
Training Others 1
• OR is certified in LEVEL 4 Mastercolorist ARTIST
Focus areas:
• Expanding on training principles gained in Training Others 1
• Training process and learning styles
• Planning and designing team and individual training plans
• Types of training topics, environments and delivery methods
• Fulfilling different types of training objectives and evaluating
training effectiveness
• Basis to develop as a dedicated trainer within your organization
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Investment £200 or 1355 GOLDWELL points
NVQ Level 4
London Mon 2 SEP
Training Others 1
Educator:
GOLDWELL Mastercolorist Educator
Format:
Two day seminar including interaction and project work
Experience Level:
• Has certificate of participation for Fundamental Color 1, 2,
Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,
Essentials Classic Techniques, Inspiration Color Correction,
Inspiration Technique Design, Color Lab and Color Co-ordination
• OR certified in LEVEL 4 Mastercolorist ARTIST
Focus areas:
• Fundamental presentation and training principles
• Effective planning, designing and conducting one-on-one or
small group salon training sessions
• How to share your expertise and experience in a training role and
help others to grow and be successful
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Investment £200 or 1355 GOLDWELL points
NVQ Level 4
London Mon 10 JUN
L E V E L 5GROWTH & DEVELOPMENT PROGRAM
L E V E L 5GROWTH & DEVELOPMENT PROGRAM
29
MastercoloristCertification Days
Each level of the Mastercolorist accreditation is a key to
success and acknowledgement of your ongoing growth
and development.
You will be able to show concrete evidence of your
achievements and commitment and to be celebrated as a
true color expert at each level. Gaining your certification
will further help to build your confidence, reputation and
credibility with salon clients.
Select a date from the options below for your target level
after the due completion date of your seminar training plan.
The one day certification test will include testing in product
and core skills and active completion of 2 models.
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £50 or 335 GOLDWELL points
Location London
LEVEL 1: Mastercolorist ASSISTANT
Wed 3 APR
Wed 5 JUN
Wed 28 AUG
Wed 13 NOV
LEVEL 2: Mastercolorist TECHNICIAN
Wed 24 APR
Wed 19 JUN
Wed 7 AUG
Wed 6 NOV
LEVEL 3: Mastercolorist SPECIALIST
Wed 8 MAY
Wed 3 JUL
Wed 2 OCT
LEVEL 4: Mastercolorist ARTIST
Wed 20 MAR
Wed 4 SEP
Wed 23 OCT
LEVEL 5: Mastercolorist TRAINER
Wed 20 NOV
GROWTH & DEVELOPMENT PROGRAM
>> COLOR
30
Lecturer’s Awareness
Educator:
GOLDWELL Academy Educator
Format:
One day seminar including demonstrations
Experience Level:
Full time college lecturers
Focus Areas:
• For full time college lecturers to keep up to date and informed about
GOLDWELL color products and information
• Setting your own agenda on color topics covered as well as covering
any new GOLDWELL color products introduced recently
• In the afternoon these products and their uses are demonstrated on
1-2 models following the GOLDWELL Color Cycle
• An important focus is how to teach these methods and information
onto others
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Investment £20 or 135 GOLDWELL points
NVQ Level 3
London Wed 30 JAN
Wed 13 MAR
Wed 15 MAY
Wed 17 JUL
Wed 18 SeP
Wed 30 OCT
31
plans into action. Our experts will always be helping you to bring
out your own passions and ideas in creative color and increase your
confidence in the wider business world
• A holistic mix of product information and hands-on sessions with
models putting the concepts taught into action. From hair science
working through the comprehensive GOLDWELL color portfolio
• We will give you the expert technical and business skills you’ll need
to run a successful salon, plus, the ability to coach and develop
yourself and your team into being true color experts
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £2,000 or 13,335 GOLDWELL points
NVQ Level 3-4
Location London
GOLDWELL Color Expert
Educator:
GOLDWELL Academy Educator
Format:
12 days (6 weeks, 2 days per week)
Experience Level:
Experienced colorists and salon owners
Focus Areas:
• There are few courses in Europe that can give you this level
of expertise and personal tuition. There’s a limit of just seven
people per course. Closely assisted by our own experts, anyone
attending this course will leave The Academy with the skills to
become an expert educator and color specialist within their own
Salon team
• This intensive 12 day course offers a combination of inspired learning
and personal development, which will not only help you later hone
others talents but will bring out your own creativity and help
concentrate your business skills and industry aspirations
• The emphasis for this exclusive course is on how you can create the
salon you want. You’ll receive training on compiling menus, choosing
complimentary services, pricing structures and building the skills
you’ll need within your team. You’ll learn color planning, how to train
others in color selection, application and style creation. There will
also be sessions on business building and putting your business
>> COLOR
32
Color Expert 1
Mon 14 and Tue 15 JAN
Mon 21 and Tue 22 JAN
Mon 28 and Tue 29 JAN
Mon 4 and Tue 5 FEB
Mon 11 and Tue 12 FEB
Mon 18 and TUE 19 FEB
Color Expert 2
Mon 8 and Tue 9 APR
Mon 15 and Tue 16 APR
Mon 22 and Tue 23 APR
Mon 29 and Tue 30 APR
Mon 13 and Tue 14 MAY
Mon 20 and Tue 21 MAY
Color Expert 3
Mon 15 and Tue 16 JUL
Mon 22 and Tue 23 JUL
Mon 29 and Tue 30 JUL
Mon 5 and Tue 6 AUG
Mon 12 and Tue 13 AUG
Mon 19 and Tue 20 AUG
Color Expert 4
Mon 7 and Tue 8 OCT
Mon 14 and Tue 15 OCT
Mon 21 and Tue 22 OCT
Mon 28 and Tue 29 OCT
Mon 4 and Tue 5 NOV
Mon 11 and Tue 12 NOV
On completion of the color expert course we award prior recognition of
Mastercolorist levels 1–3
33
A movement of an urban community has taken over the catwalks of the fashion capitals – which has inspired the global GOLDWELL Color Zoom Creative Team to develop a new, wonderful collection.
What is the hippest trend for 2013?Beautify! Rarely has a trend been this easy going and multifaceted: it’s all about making the world a more worth while place to live in – through cheer and positive thinking.
The eclectic mix & match of colors, material and patterns becomes the most important design element that gives you as a creative artist possibilities to develop innovative designs with individual charm and style. The looks are characterised by unconventional color combinations and cuts that reveal even more surprising details after styling. Learn how you can implement this current fashion trend in your salon in an easy and versatile way by attending a Color Zoom seminar. Delight your trend-conscious clients with the new Mix & Match Concept, new trend shades and your creativity.
Beautify your Client – a trend that is fun for you and your clients!
COLOR ZOOM ’13>>
34
L E V E L 3GROWTH & DEVELOPMENT PROGRAM
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring A pintail comb
Investment £155 or 1035 GOLDWELL points
NVQ Level 3
London Mon 25 FEB
Mon 25 MAR
Inspiration Color Zoom ’13 “Beautify” Collection Workshop
Educator:
GOLDWELL Color Zoom Educator
Format:
One day seminar with look and learn demonstration in the morning
and afternoon hands-on workshop
Experience Level:
• Color and trend oriented hairdressers looking for new inspiration
• Has certificate of participation in Fundamental Color 1, 2,
Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2,
Essentials Classic Techniques, Inspiration Color Correction and
Inspiration Technique Design
• OR is certified in Level 2 Mastercolorist TECHNICIAN
Focus areas:
• The new Color Zoom ´13 ”Beautify“ – Mix & Match Concept
• Explanation and demonstration in an up-close- and personal way
• Step by step instruction on the sectioning, placement,
color schemes
• Color story underpinning the different trend looks
• Possibilities on how each technique can be customised for
your salon client
• Complete palette of GOLDWELL color products and a new,
trend inspiration for your salon services
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36
>> COLOR ZOOM CHALLENGE ’13
> The international GOLDWELL Color Award:Your inspiration sets the trend!
Do you have a good feeling for trends and love fashion?
Take part in the Color Challenge! As a winner, you will receive the unique chance to develop the global Color Zoom Collection 2014 together with the GOLDWELL Master Team!
Prove your passion for color in the international live competition and interpret the Beautify trend in your own creative way. Make yourself a worldwide name:
SET THE TREND!To participate, choose the category that suits you: Creative, New Talent or Partner Colorist. Send us your interpretation of the Beautify trend by May 31st 2013.
Go for it: ask your GOLDWELL Educator or Sales Representative for the Color Zoom Challenge entry pack.
Take part and look forward to the international Color Zoom event in October 2013 in Los Angeles, USA.
You can find more inspiration and information at www.colorzoom.com.
We’re looking forward to your participation!
BEAUTIFY
LOS ANGELES
2011 GLOBAL WINNERS
37
INSPIRATION TEAM>>
38
>> TALENTED AND PASSIONATE ARTISTIC & COLOR EDUCATORS
> Be inspired by creative masters
Attend GOLDWELL inspirational artistic programs and be exposed to energetic and interesting educators who live and breathe their craft and wish to share their skills, ideas and experience with you. Gain real-life insights, new creative concepts, tips and hints to add to your own portfolio of skills and experience.
Globally renowned educators as well as up-and-coming talents will inspire you toward maximizing your skills when you attend creative shows, events, look & learn seminars or in an exclusive In-Salon seminar for your team.
GOLDWELL Artistic & Color Master programs will help you to boost your skills in:> Salon creative coloring > Cutting, styling, finishing> Editorial and photographic > Fashion and trend information> Long hair upstyling and conversions > Competitions and awards
Ambassador Educators are all British Hairdressing Awards finalists or winners. Artistic Educators are dynamic salon owners or successful key salon team members.
Ask your GOLDWELL team about upcoming events or go to pages 32–35 for more information about Color Zoom.
39
>> GLOBAL MASTERS
> Global Color and Artistic Master Team Members
A new global structure of Global Color and Artistic Masters has been added to the GOLDWELL Education Portfolio for 2013 to represent 4 key world regions. The aim of which is to create a strong creative and inspirational link across the world, so that input to and from the countries and regions can be shared and optimized to salons globally. We proudly announce the selection of the team for 2013 and congratulate William Wilson as a local color hero from the UK, for his selection as a Global Color Master – EUROPE. Williams achievements and contribution have led to him being the ideal ambassador – the voice and creative color mind representing the region together with the new global team of masters from: EUROPE > Global Color Masters – William Wilson, UK and Agnes Westerman, Netherlands
> Global Artistic Master – Mario Krankl, Austria AMERICAS > Global Color Masters – Timothy Switzer, Canada and John Simpson, USA
> Global Artistic Master – Dimitrios Tsioumas, USAASIA > Global Color Master – Peter Wu, TaiwanAUSTRALIA/PACIFIC > Global Color Master – Monica White, Australia
> Global Artistic Master – Shane Henning, Australia The Global Master team and network contribute to the development of education and color concepts and help bring those to life, support skill building for Education teams and salons. While the role of William and the team of Global Color Masters focusses on color concepts, together the Global Color and Artistic Masters work in unison to provide a well rounded team of global talent and experience and a complete balance of skills, knowledge and inspiration for GOLDWELL salons worldwide. You can see some of William’s work on pages within this GOLDWELL Portfolio. Global Masters help salons around the world be creatively inspired and support maximizing your skills via special and interesting know how and topics. You can learn personally from them by attending scheduled activities around the world.
40
> North America
> Australia Pacific
> Asia
> Europe
Dimitrios Tsoumis Global Artistic Master
William Wilson Global Color Master
Shane Henning Global Artistic Master
Timothy Switzer Global Color Master
Mario Krankl Global Artistic Master
Monica White Global Color Master
John Simpson Global Color Master
Agnes Westermann Global Color Master
Peter Wu Global Color Master
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Mark LeesonCouture Coloring and Cutting
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
In this seminar Mark will reveal his award winning techniques for
coloring and cutting giving a couture edge, helping you to create color
and cuts for the individual. Mark will work with color techniques such
as threading, shadowing and splash
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £220 or 1470 GOLDWELL points
NVQ Level 3
London Mon 4 MAR
Mon 9 SEP
Mark Leeson
Mark Leeson has been hairdressing for more than 25
years and in 2004 he won his first British Hairdressing
Award. Since then he has won a long list of awards,
and has been twice nominated for British Hairdresser
of the Year. Mark’s stunning photographic work has
made him one of the most respected hairdressers in
the world.
Renowned for his exceptional colour work and superior
shows, Mark is a first-class educator and remains one
of Goldwell’s most popular ambassadors. His
collections never fail to make front covers and his
ability to transform the ordinary into the extraordinary
is simply mesmerising.
>> hair: Mark Leeson >> make up: Melanie Arter >> stylist: Bernard Connolly >> photography: Paul Scala
>> NATIONAL MASTERS
> Ambassador Educators
42
Beverly CTrend Inspirations Color and Cut
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop completing 1 model
Experience Level:
Hairdressers with cutting skills who are looking for inspirational
ideas on coloring and cutting
Focus Areas:
Trend Inspirations Color and Cut – This seminar with Beverly C will focus
on a day of inspiring education featuring the most current looks. Using
her extensive knowledge and talent to translate the best looks for the
client working on suitability, age group, face shapes and what’s hot
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, razor, combs and brushes
Investment £220 or 1470 GOLDWELL points
NVQ Level 3
London Mon 18 MAR
Mon 7 OCT
Beverly C
Legendary stylist Beverly C is one of the most prolific
hairdressers in the business. A renowned international
artist and creative director, twice winner of British
Hairdresser of the Year, the first female stylist to be
awarded an MBE, and a regular in the press and on TV,
Beverly is adored and admired everywhere for her
no-nonsense approach to making women look and feel
beautiful. She is passionate about educating and owes
much of her success to the mentoring she received
during her early career. As a Goldwell ambassador
she relishes passing on her expertise, enthusiasm,
commercial and creative talent, to stylists in the
UK and around the globe - inspiring hairdressers
everywhere.
>> hair: Beverly C for Goldwell >> make up: Lauren Mathis >> stylist: Bernard Connolly >> photography: Desmond Murray
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Paul ScullyCreative Excellence
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on work shop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
Classic signature looks that will build and define your business with
easy and practical ideas. This course will cover coloring and cutting
techniques.
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £170 or 1335 GOLDWELL points
NVQ Level 3
London Mon 8 JUL
Paul Scully
Paul Scully’s Surrey based Scully Scully salon has
enjoyed growing success and has earned a reputation
as one of the top color specialists nationwide.
Paul Scully balances a busy career, presenting shows
and seminars worldwide whilst maintaining a loyal
salon-based clientele. The Scully Scully philosophy
is to translate their show work into workable and
wearable looks for clients of all ages and walks of life.
Teaching Creative Excellence gives Paul Scully
the opportunity to pass on his knowledge and
placement ideas.
>> hair: Paul Scully >> make up: Jo Sugar >> stylist: Jane Target >> photography: Desmond Murray
>> NATIONAL MASTERS
> Ambassador Educators
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Terri Kay
Terri Kay is the manager for Mark Leeson Hair Body
and Mind and has been hairdressing for more than
25 years. With a long list of awards to her name,
including three times winner of Eastern Hairdresser
of the Year. Terri is an educator who truly understands
how to create a winning collection and is now in the
British Hairdressing Hall of Fame.
Her technical knowledge is exceptional and her work is
regularly featured in hair magazines all over the globe.
Having worked alongside world-renowed hairdresser
Mark Leeson for more than 20 years, Terri is an
excellent educator who is renowned for her superb
teaching skills and enthusiasm for hairdressing.
>> hair: Terri Kay at Mark Leeson Hair Body and Mind >> color: Mark Leeson >> make up: Victoria Baron >> stylist: Bernard Connolly >> photography: Andrew O’Toole
Terri Kay at Mark LeesonExpress Color and Cut
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
Terri brings her salon experience to teach young stylists quick and
easy, but very effective color and cut techniques helping to grow the
stylist’s column
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 3
London Mon 21 JAN
Mon 5 AUG
45
Shane Bennett Iconic Classic Coloring and Cutting
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on work shop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
A consumer led course taking the foundation classic techniques and
developing them further to make them more commercial for salon
use. Shane brings his salon expertise to this course
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes.
Investment £170 or 1335 GOLDWELL points
NVQ Level 3
London Mon 22 APR
Mon 11 NOV
Shane Bennett
Shane Bennett – 3 times Northern Ireland Hairdresser
of the Year and member of the British Hairdressing
Hall of Fame is currently based at his salon in
Hillsborough. Shane is a regular face on Irish
television and his photographic work is featured in
both trade and consumer magazines nationally and
internationally.
Shane’s elegant salon has become a beacon of
exceptional hairdressing and customer service. His
reputation has grown from strength to strength and he
travels extensively promoting the hairdressing
industry. He has a passion for beautiful hair and is an
expert in the art of dressing hair and long hair work.
>> hair: Julie Cherry, Shane Bennett Salon >> make up: Claire Mc Evoy >> stylist: Geraldine Connon >> photography: Jim Crone
>> NATIONAL MASTERS
> Ambassador Educators
46
Lisa WhitemanLondon Style Coloring and Cutting
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
Being London based Lisa will share her experience with coloring and
cutting bringing ideas from her busy Mayfair salon
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 3
London Mon 10 JUN
Mon 18 NOV
>> hair: Lisa Whiteman >> make up: Gina Anderson >> stylist: Bernard Connolly >> photography: Barry Jeffery
Webster Whiteman
Lisa Whiteman has been in the industry for over 20 years.
As well as being a co-owner and Director of stylish salon
Webster Whiteman in Mayfair, she has been a trainer and
mentor to many salon owners and talented up-and-
coming hairdressers both nationally and internationally.
Her high standards and reliability have led to a reputation
for the utmost level of professionalism, which has been
rewarded with nominations for numerous top industry
awards. Lisa’s incredible skills have also seen her build
up an extensive list of celebrity clients.
Member of the International Color Zoom 2012
Creative Team.
47
Neil Barton On The Edge Coloring and Cutting
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on work shop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
Coloring and Cutting for contemporary styles for all your clients. Neil
Barton will encourage you to explore the dimensions of hair using new
techniques – the Neil Barton way. The course will cover quick coloring
and cutting techniques
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £170 or 1335 GOLDWELL points
NVQ Level 3
London Mon 24 JUN
Mon 23 SEP
Neil Barton
Neil Barton of Neil Barton Hairdressing in Edinburgh
has been in the industry for over 15 years. With an
award winning salon in the centre of Edinburgh, his
team are trained to the highest standard. He has a
passion for quality service as well as cutting edge
creativity.
Neil Barton, four times finalist for Scottish
Hairdresser of the Year and global winner of Goldwell
Color Zoom 2010 leads his artistic and education team,
constantly evolving and keeping ahead of the game –
they are the next generation in hairdressing.
Member of the International Color Zoom 2011
Creative Team.
>> hair: Neil Barton >> make up: Nora Nora >> stylist: Jo Phillips >> photography: Stuart Weston
>> NATIONAL MASTERS
> Ambassador Educators
48
Michael BarnesLong Hair
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop working on mannequins
Experience Level:
Hairdressers looking for new ideas and confidence with styling long hair
Focus Areas:
If you want to perfect the art of long hairdressing then this is the
seminar for you. Michael Barnes takes you from basics to catwalk and
avant-garde styling. Michael feels that dressing long hair has
unlimited possibilities and therefore allows hairdressers the freedom
to express their creativity
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 3
London Mon 29 APR
Mon 15 JUL
>> hair: Michael Barnes >> make up: Valentina Tiurbini >> stylist: Nikki Massey >> photography: Andres Reynega
Michael Barnes
Hairdressing is in Michael’s blood having been in the
industry for almost 40 years. His love and passion for
the trade and his extensive knowledge gained through
his career bring a wealth of experience. An artist in
long hair, creatively he has an enviable reputation for
being a master of Avant Garde, which makes Michael
an excellent teacher for this long hair seminar.
Michael has a very successful, busy salon in central
London and still runs a busy column of clients.
49
An Evening With
Format:
An evening of stimulating and inspiring hairdressing
Level:
All hairdressers looking to be inspired
Focus Areas:
An evening up close and personal with industry leaders. View their
latest hair collections, their ideas and aspirations in an informal
relaxed atmosphere, demonstrating the latest collections focusing on
coloring and cutting along with hair styling
Register 6.30 pm
Start 7.00 pm
Finish 9.15 pm
Investment £65 or £260 (5 tickets) or 435 or 1735 (5 tickets
Investment GOLDWELL points
NVQ Level 2–3
London Mon 18 FEB Beverly C
Mon 3 JUN Mark Leeson
Mon 4 NOV Michael Barnes
>> NATIONAL MASTERS
> Ambassador Educators
50
51
>> NATIONAL MASTERS
> Artistic Educators
52
Burlingtons On Trend Twenty 13 Color and Cut
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on workshop completing 1 model
Experience Level:
Hairdressers with cutting skills that are looking for inspirational ideas
on coloring and cutting
Focus Areas:
The Burlingtons Art Team will take you through this season’s hot
trends in color, cuts and style. This will help you to identify trends, and
interpret and adapt them to your clients requests
Register 9.30 am
Start 10.00 am
Finish 5.30 pm
Bring Scissors, combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 3
London Tue 2 APR
Tue 25 JUN
>> hair: Isha Samms, Burlingtons >> make up: Amanda Tang >> stylist: Rupert Kingston >> photography: Diego Bonfanti
Burlingtons
Burlingtons was launched in 1983 by hairdresser Clive
Colman. The journey began in London and there are
now eight salons throughout the UK. The group has
become renowned for its funky dynamic team who
constantly deliver first class hairdressing. Throughout
this seminar the Burlingtons Art Team will share their
expertise on the latest hot trends in cutting and colour,
with top tips and inspiring ideas, giving stylists plenty
of adaptable new looks to take back in to the salon.
53
Lexingtons
Andy Kyriacou has been in the Hairdressing industry
for over 30 years. Owner of Lexingtons, with two
salons in London, he has been a GOLDWELL partner
for over 20 years. Andy’s philosophy to a successful
salon is Education. Dedication and a strong working
ethic is his top priority to his colleagues, and the
ultimate care and customer service to his clients.
Lexingtons continues to strive forward in pushing the
boundaries. As well as constantly putting together
unique concepts for high-profile photographic shoots
and stage work.
Andy, along with Tamara, have been educators at the
Goldwell Academy for eight years and Andy is four
times winner of the Color Zoom Challenge (UK),
>> hair: Lexingtons >> make up: Sotiris Lovaris >> stylist: Sotiris Lovaris >> photography: Agata Preyes
Classic Cutting
Format:
Two day seminar with a combination of demonstration and core
information as well as hands-on workshop completing 3 models
Experience Level:
Assistants and junior stylists
Focus Areas:
• There’s no substitute for a good foundation in Classic Cutting skills. Every
single style you will ever create comes from a solid knowledge of how to
achieve a bob, a fringe or cutting to perfection. This seminar is for any
stylist ready to step up and really make a difference on the salon floor
• This seminar will cover demonstration and information, consultation
skills, face shapes, hair lines and hair growth, sectioning and angles
as well as finishing and cross checking.
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Scissors, combs and brushes
Investment £285 or 1900 GOLDWELL points
NVQ Level 2
London Mon 11 and Tue 12 MAR
Mon 1 and Tue 2 JUL
Mon 2 and Tue 3 SEP
Mon 25 and Tue 26 NOV
>> NATIONAL MASTERS
> Artistic Educators
54
Bridal & Event Hair Up
Format:
One day seminar. Morning demonstration on models. Afternoon
hands-on working on mannequins.
Experience Level:
Hairdressers looking for new ideas on bridal hair
Focus Areas:
Demonstration of Bridal & Event Hair up. Followed by an interactive
session with techniques and tips to add to a stylist portfolio that will
build a foundation to amazing hair up& build individual confidence.
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 3
London Tue 7 MAY
Tue 10 SEP
>> hair: Abby & Karly Whittaker >> make up: Liz Pugh >> stylist: Jacqueline Grey >> photography: David Oldham
Sarah Hodge
Abby & Karly Whittaker are directors of the large
Sarah Hodge Hairdressing Group in the West Country.
From a young age they have had the opportunity to
work with, and learn from the very best in the industry.
They have evolved their core values and are now
showcasing their work which has already been highly
rewarded & recognized. This year alone, 6 nominations
including a prestige British Hairdressing Nomination
for Wales & the South West region 2012.
55
Men’s Classic Cutting
Format:
One day seminar. Morning demonstration on models. Afternoon hands-
on workshop completing 1 model, finishing with a demonstration model
Experience Level:
All levels of hairdresser who want to gain knowledge of scissor over
comb or clippering
Focus Areas:
• This seminar is focused on training the very best practice in
professional, classic men’s barbering skills
• Demonstration, full consultation, hair growth pattern, scissor over
comb, clipper work and shapes to suit men. This seminar will give
you the confidence to work with male clients when doing scissor
over comb and clipper techniques
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Scissors, combs and brushes
Investment £170 or 1135 GOLDWELL points
NVQ Level 2
London Tue 19 MAR
Tue 4 JUN
Tue 24 SEP
Tue 19 NOV
Shiatsu
Format:
One day seminar. Pairing up and practicing on one another, following
demonstration by Shinobu Sekiya, finishing with the technique of
Shiatsu shampoo and massage
Experience Level:
All levels of hairdresser who want to master the art of Shiatsu
Focus Areas:
The seminar covers demonstration on the pressure points, movement
and pressure type, products for massage, what the points do and also
the Shiatsu shampoo technique
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Investment £100 or 667 GOLDWELL points
NVQ Level 2
London Mon 28 JAN
Mon 13 MAY
Mon 1 JUL
Mon 16 SEP
MON 28 OCT
Shinobu Sekiya
Erik Lander
>> NATIONAL MASTERS
> Artistic Educators
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57
CURLS>>
>> STYLE CHANGE. STYLE SUPPORT
> Products and services for texture and change
Many clients have natural hair textures they don’t want and wish to change.
To improve texture, volume or manageability or to provide clients the experience they wish for with an exciting new fashion look and fulfill desire for change, you need the right tools, products, knowledge and skills to be able to offer straightening and curling services for your clients.
Join a GOLDWELL seminar to find out more about new technologies, products and salon services, learn in an interactive environment and gain practical hands-on experience.
58
Register 9.30 am
Start 10.00 am
Finish 5.00 pm
Bring Pin tail comb
Investment £100 or 935 GOLDWELL points
NVQ Level 2
London Tue 11 JUN
Perm
Educator:
GOLDWELL Academy Educator
Format:
One day seminar. Morning product and core information. Afternoon
workshop completing 1 model or mannequin
Experience Level:
Assistants who are building up their core skills, or for more
experienced technicians who want to perfect their perming skills
Focus Areas:
Perming will always be a core skill for any serious stylist. In this
seminar you will learn classic application and the best practice to
achieve a good result. A GOLDWELL Academy Educator will take you
through how to select the right products and perfect the right timings.
This is an excellent starting point for perming services
59
>> IN-SALON AND REGIONAL SEMINARS
60
>> GOLDWELL IN-SALON SEMINARS
> Learn in your salon together as a team.
GOLDWELL In-Salon seminar modules are specifically designed to suit the needs of the salon team and are delivered at your salon, so that everyone can attend and you can train as a team. Because we understand that it‘s not always possible to involve every one, every time at GOLDWELL Learning Destinations.
In-Salon seminars are highly valued, meaningful and effective because the team can learn and apply their new skills immediately in the salon and gain instant results.
In-Salon seminar options:
Contact your GOLDWELL team to find out how to qualify for Exclusive In-Salon private trainings for your team and GOLDWELL loyalty programs.
Seminar Modules:
> Ultimate Gloss> Ultimate Coverage> Ultimate Blonde> Ultimate Transformation> Ultimate Creativity> Color Zoom ’13 –
Beautify Collection
Format:
15 minute overview of the products, 2.5 hours practical and 15 minutes recap
Investment:
£500 or 3334 GOLDWELL Points
Timing:
3 hours
61
>> IN SALON SEMINARSUltimate Blonde
Educator:
GOLDWELL Educator
The blonde client is an extremely important
part of any salons business and in this seminar
we cover the topics of Topchic HiBlonde Control
11 and 12 Series including Blonding Cream and
Blonding Cream Ash for use when highlighting
or for full head coloring. Silk Lift pre-lightening
is used when featuring bleach as well pastel
toning using Colorance Color and Elumen. New
Blonde is also covered here.
Models 2 models for blonde. 1 model –
retouch or virgin full head. 1 model
highlighting
NVQ Level 2
Please make sure that your models
have been skin/patch tested
Ultimate Coverage TopchicUltimate Coverage Nectaya
Educator:
GOLDWELL Educator
Work confidently when dealing with white/grey
hair. This seminar will teach you GOLDWELL
methods and products for white coverage,
including Men ReShade.
Topchic or Nectaya N and NN shades will be
used in this workshop. Elumen maybe
incorporated for color balancing.
Models 2 models with white/grey hair – retouch
or virgin. 1 model with coarse resistant
white/grey hair and 1 model with fine/
normal white/grey hair
NVQ Level 2–3
Please make sure that your models
have been skin/patch tested
Ultimate Gloss
Educator:
GOLDWELL Educator
During this seminar you will perfect demi-
permanent coloring with Colorance Color. This
will give you confidence to use these colors
effectively knowing how to promote different
service options to your clients in the salon.
Models 2 models – for Colorance Color
NVQ Level 2
Please make sure that your models
have been skin/patch tested
62
Ultimate Creativity
Educator:
GOLDWELL Educator
Topchic fashion shades and Elumen High
Performance Color are used in conjunction
with techniques from Go Color to inspire and
release creativity. Commerciality is also
important to give you new service ideas.
Models 2 models for fashion coloring
NVQ Level 2
Please make sure that your models
have been skin/patch tested
Ultimate Transformation
Educator:
GOLDWELL Educator
Perform color correction confidently. In this
seminar we look at color removal and pre-
pigmentation. Giving the stylist the opportunity
to color change in any situation. Colorance Low
Lights are also covered.
Models 2 models for color correction. 1 model
for color removal, 1 model for
pre-pigmentation
NVQ Level 2–3
Please make sure that your models
have been skin/patch tested
Color Zoom ’13 – Beautify Collection
Educator:
GOLDWELL Educator
New for 2013, you will learn the new trends and
techniques defined by the Color Zoom Master
Team.
Models 2 models for fashion coloring
NVQ Level 2–3
Please make sure that your models
have been skin/patch tested
63
>> REGIONAL SEMINARSFundamental Elumen
Educator:
GOLDWELL Educator
Experience Level:
Stylist, Salon Manager
Focus Areas:
• This seminar will help experienced stylists to become expert with all
the usages of Elumen from choice of color, application, development,
removal and aftercare.
• Provides increased confidence to use Elumen color in your salon
Register 9.30 am
Start 10.00 am
Finish 1.00 pm
Investment £25 (with a redemption of a GOLDWELL retail product
when you attend the course)
NVQ Level 3
Contact your local GOLDWELL
representative or educator for dates
Fundamental Color 1 and 2
Educator:
GOLDWELL Educator
Experience Level:
All levels
Focus Areas:
• For total GOLDWELL Color confidence. A starting point on your
journey for those new to the GOLDWELL brand. Covers topics such as
color consultation and analysis, the GOLDWELL color wheel, lotion
choice, mixing and white coverage and pre-lightener
• Confidence in color knowledge will increase your revenue potential
and create more client opportunities
Register 9.30 am
Start 10.00 am
Finish 1.00 pm
Investment £25 (with a redemption of a GOLDWELL retail product
when you attend the course)
NVQ Level 2
Contact your local GOLDWELL
representative or educator for dates
64
BIRMINGHAM
BASILDONEPPING
IPSWICH
NORWICH
LIVERPOOL
NELSON
EDINBURGH
FRASERBURGH
CANTERBURY
BEXHILL-ON-SEA
NEWPORT
MANCHESTERSHEFFIELD
LEEDS
GLASGOW
SWANSEA
HITCHIN
EASTBOURNESOUTHAMPTON
TAUNTON
ST. AUSTELL
BELFAST
PLYMOUTH
BRISTOL BRACKNELL
Inspiration Color Correction
Educator:
GOLDWELL Educator
Experience Level:
Junior Stylist, Stylist, Salon Manager
Focus Areas:
• This seminar will help experienced stylists to become color
correction experts in their own salon. Focusing on correcting color,
understanding underlying tones, bleaching, color removal and
pre-pigmentation
• Provides valuable knowledge and increased confidence to deal with
any color challenge you face in your salon
Register 9.30 am
Start 10.00 am
Finish 1.00 pm
Investment £25 (with a redemption of a GOLDWELL retail product
when you attend the course)
NVQ Level 3
Contact your local GOLDWELL
representative or educator for dates
65
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>> BE MORE. ACHIEVE MORE. CUSTOMISED IN-SALON PROGRAM
> Achieve more – being more successful together.
To be successful as a salon today, you need more than just technical know-how and first class products.
It takes effective teamwork, shared values and outstanding creativity to attract clients and to keep them coming back to your salon. Our Be More. Achieve More. customised In-Salon training can help you achieve this.
Create a customised Be More. Achieve More. In-Salon program from a selection of 12 seminar modules: >> Communication >> Maximizing Results >> Choose to Win>> Consultation >> Live the Color Cycle >> New Generation Client >> Goal Setting >> Boosting Creativity >> Home Hair Care >> Client Types >> Making it Happen >> Passion Wins
Being more and achieving more for your clients will help your business improve and deliver the success you deserve. Ask your GOLDWELL advisor how you can participate in the Be More. Achieve More. In-Salon program today.
“Be More. Achieve More. – what an amazing and inspirational program, presented by the GOLDWELL Education Team.
The program has highly motivated our team with exceptional retail sales. Our team left each seminar with a new and
intense way of approaching clients with listening and responding to their needs, which relates in a more successful and
positive work environment for the whole team and overall business success”.
KAREN RONALD JRs Hairdressing, Glasgow
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BUSINESS & LEADERSHIP>>
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>> DRIVE YOUR BUSINESS AND INSPIRE YOUR TEAM
> Reinvigorate your salon for greater business success
Starting a salon business isn’t easy. Being successful is even harder. But with the right preparation, planning and professional advice, you can succeed and have your business grow. The key is a wide variety of management know-how, which is often not taught on the salon floor or hairdressing schools.
Gain insights from real-life industry success models and specialist consulting experts who have your best interests in mind.
Focus areas that may interest you include: > Salon branding, PR, marketing and profiling your salon> Attracting, motivating, retaining, training and building high-performance salon teams> Consumer insights, relationship building towards a consistent and profitable client base> Developing your color business, recommending and selling additional services and retail products
Energise yourself and your business by booking now into these must not be missed programs.
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>> BUSINESS & LEADERSHIP
Samantha WardLets get Social – Social Media
Format:
One day Seminar
Experience Level:
Salon Owners, managers, whoever manages social media!
Focus Areas:
• Welcome to the buzzing world of social media – learn how to harness the power
of two-way media to boost your salon business. This interactive, hands-on work-
shop explores the importance of building your brand image online, identifying
your target market and communicating your key messages via social media.
• Your will leave with a Social Media Action Plan to help you develop
your online strategy and start promoting your salon straight away!
Register 9.30 am
Start 10.00 am
Finish 4.30 pm
Bring Laptop, Ipad or other tools for accessing and updating
social media sites (not essential, but beneficial)
Investment £100 or 668 GOLDWELL points
NVQ Level 3–4
London Mon 4 MAR
Mon 9 SEP
Samantha Ward
Sam is the in-house PR & Communications Manager
for Goldwell in the UK. She works closely with trade
and consumer press, keeping them up to date with
news from our brands. Sam is responsible for brand
communication strategies for traditional, digital and
social media formats. She also works as a salon
business consultant offering PR advice and strategy
guidance to partner salons, helping them to get heard
in a competitive industry.
Social Media Expert Guest
Integrating social media into your business has never been
more important, and as a result Goldwell work with a variety
of social media experts from around the UK, experienced
in creating websites, digital marketing, E-commerce and
all aspects of social media. Our expert guests are highly
experienced in working with salons to provide training to
maximise social media, giving you all the tools to take full
advantage of the opportunities it brings – looking at
Facebook, Twitter and other major social networks.
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Alan Austin-SmithThe Fantastic Salon
Format:
One day seminars
Experience Level:
Salon owners, managers, stylists
Focus Areas:
• ‘Do you want a Fantastic Salon or just a good one?’
• These one day business seminars are packed with simple and
effective strategies for re-igniting the passion and building
a winning business!
Register 9.30 am
Start 10.00 am
Finish 4.30 pm
Provided Handouts, certificate of participation.
Investment £155 or 1035 GOLDWELL points per course or all 4 for
£500 or 3340 GOLDWELL points
NVQ Level 3–4
London Mon 29 APR The Fantastic Boss
Mon 24 JUN The Perfect Client
Mon 30 SEP Not Just a Junior
Alan Austin-Smith
Founded in 1991 by training inspirer Alan Austin-
Smith, the company is based on the philosophy that
50% of being a fantastic hairdresser has nothing to
do with picking up a pair of scissors; rather it’s all
about image, communication, relationship building
and making the client feel good about themselves.
Through this concept, they have devised a range of
inspiring programmes that help stylists develop their
confidence, motivation and skills to become 100%
rounded hairdressers.
Founder of The Fantastic Hairdresser Company,
Alan Austin-Smith, is thrilled to be working on
these seminars.
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>> BUSINESS & LEADERSHIP
Mikaela MartinFront of house/Reception/Retail
Format:
One day seminar
Experience Level:
Salon owners, managers, receptionists
Focus Areas:
• How to get the most out of your booking system, (even without
a computer)
• Understand the importance of retail and display.
• The importance of team’s working relationship with the
receptionist client.
• Average client bill
Register 10.30 am
Start 11.00 am
Finish 4.00 pm
Provided Handouts, certificate of participation.
Investment £60 or 400 GOLDWELL points per course or book both
courses together for £100 or 668 GOLDWELL points
NVQ Level 3–4
London Mon 18 MAR
Mikaela MartinDevelop your people skills – with Zoo Keeping the art of communication
Format:
One day seminar
Experience Level:
Salon owners, managers, stylists, receptionists, assistants
Focus Areas:
• This session is dynamic, energetic, motivational and fun. It’s a skill
“Learning the art of communication”. At the end of this session you
will be able to read peoples personalities and understand how to
communicate and achieve the best without getting frustrated!
Register 10.30 am
Start 11.00 am
Finish 4.00 pm
Provided Handouts, certificate of participation.
Investment £60 or 400 GOLDWELL points per course or book both
courses together for £100 or 668 GOLDWELL points
NVQ Level 3–4
London Mon 25 NOV
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Mikaela Martin
Mikaela is a high energy, charismatic individual with a
unique ability for creating vision and unlocking
untapped potential. A hairdresser by trade, Mikaela
has spent sixteen years working in sales and
marketing for large multi-national companies.
Mikaela is known for her enthusiasm and tenacity and
believes excellence is not a skill it’s all about attitude.
It doesn’t matter where you come from. If you work
smart and hard you will succeed in all you set out to do
For the last four years Mikaela has focused on her
salon business as well as coaching and motivation for
hair and beauty salons across the UK. Spirit Hair
Company are four years finalist at the BHBA. Her
business philosophy is “back to basics” always the
best place to start. Once your foundations are in place
the rest is about consistency in delivering; marketing,
motivation, communication skills, customer service,
new clients and last but not least profit.
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>> GOLDWELL LEARNING DESTINATIONS
> Connect with others and improve your skills.
We understand that running a thriving, successful salon can be as demanding as it is enjoyable. That’s why we’ve designed energising programs. If you want to take a break and recharge your creative batteries in a focused, educational environment join us at GOLDWELL learning destinations to be inspired and develop your skills.
Connect with other passionate professionals at a GOLDWELL learning destination in your region, a national urban hot spot or an iconic international destination.
Make the most of different types of education programs and special events designed for your success:> color seminars, mastercolorist growth & development programs> product know-how and salon services> trend info and fashion news> business building and business management> creative and artistic programs and special events
If you plan to take a break of more than just one day, feel free to ask your GOLDWELL team about where to stay and what you can do in your free time. Contact 020 7318 4000 for more information.
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PICCADILLY CIRCUS
Piccadilly
Old Bond Street
St James’s Street
Sackville St
Regent St
Jermyn Street
Piccad
illy
Burl. Gdns Vigo St
Burlington Arcade
GREEN PARK
>> The GOLDWELL Academy
Address: 29 Sackville Street, Mayfair,
London W1S 3DX
Phone: 020 7318 4000
Fax: 020 7318 4001
75
Bookings
4 Easy steps to booking your education and inspiration
for 2013
1. Select the courses you wish to attend. It’s a good idea to
double check that none of your choices overlap.
2. Call our booking hotline on 020 7318 4000 (we’re here
Monday to Friday, 9am–5.30pm) and give us details of which
courses you wish to attend and the dates you’ve chosen.
3. We’ll reserve you a place on your chosen courses and send
you details by post.
4. When you receive your course details we’ll ask for payment.
Your reserved place on the course is secured the minute we
receive your payment.
How to pay
You can pay for your courses by sending us a cheque made out
to ‘GOLDWELL Professional Haircare Ltd.’ to the address
below; or by Switch, Visa or Mastercard over the phone, simply
call the booking hotline number, 020 7318 4000, to pay.
Remember to have your details handy.
However you chose to pay, we’ll send you a confirmation
of your firm booking and a receipt in the post.
(All prices quoted are inclusive of VAT)
GOLDWELL Points
Courses can also be purchased using the GOLDWELL point
system. Please ask your GOLDWELL representative for details.
Cancellation policy
If you are unable to attend a course, cancellations must
be made in writing and received a minimum of 15 working days
prior to the course commencement date. Due to advanced
model and guest artist booking fees we’re sorry but we can’t
offer you a refund after this date.
The GOLDWELL Academy reserves the right to change course
dates, content and prices without written notification.
>>
>> BOOKING & MUST-KNOW INFORMATION
phone
020 7318 4000
fax
020 7318 4001
post
The GOLDWELL Academy,
29 Sackville Street, London, W1S 3DX
76
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