Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case Study
-
Upload
goldsun-focus-media -
Category
Marketing
-
view
339 -
download
1
Transcript of Goldsun Focus Media - Multi Screen Network & Mobile Instant Application Case Study
AGENDA1. Multi-Screen network introduction
AUDIENCESLOCATION Multi-Screen Network
Multi-Screen Advertising Network
Distribute Advertising to follow PEOPLEVia multiple Devices
Digital
Physical
-Digital Poster Network-Mobile Ads Network-Instant Application
Audiences/Location
Brands/Content
Premium Office Building/Mall
Supermarket/ Hypermarket
Mobile Ad-NetworkInstant Application
3 Premium Display Networks
Determine your audienceAnd follow their path
11:00 AMLunch
3:00 PMCafe/meeting
6:00 PMVisitFood court/Mall
8:00 PMSupermarketshopping
10:00 PMCINEMA
8:00 AMOffice
PEOPLEPremium group of Audience A/B Class Smartphone shopper
generation
SmartphoneUsers
WatchVideo / Music…
onlineShopping
2 times / week
See DigitalPoster forPromotion
TOP10 brand
Age group28 - 34
GamePlayer
Pass byLCD
5 times /day
Taking Lift5 times /
day
Audience Profile Sample
We have the highest level of audience dataDistribute Ads in the most effective way
-Income > 100.000 USD / year-Beauty Addict-Social Blogger .Own Iphone, Ipad .More than 500 friends on FB .Shopping/Travel
The New Multi-Screen WorldMajority of mediaConsumptionIs screen-based
TRADITIONALCHANNELS
DIGITALCHANNELS
Technology embracing a Brighter Tomorrow
AGENDA2. Solutions
Engagement = Shareable content + sociability
Technology Customer Needs Brand OFFER
Loyalty
Content
Special Offer
Relevant Content
Shareable Content
Engagement
IWANT
Digital PosterNetworks
InstantApplication
Multi-ScreenAdvertisingdistribution
Report/Tracking
LEADERSCREEN
MobileScreen
Content
Engagement = Shareable content + sociability
CUSTOMER NEEDS BRAND OFFERTECHNOLOGY
Content distribute by :
- Frequency (DP/LCD/Mobile)- Time / Viewing Opportunities / (DP)- Gender / Age group / Devices…- Behavioral data
Mobile Instant App
Targeted Audiences
Targeting at the right time, right moment, specific customer.
Choose your target audiencesand key message
Modify Leader Screen ContentAnd Instant Application
Define call-to-actionAnd measurable KPIs
3 step to your multi-screen campaign
CONNECT LOCATION + REAL AUDIENCES = MULTI VIEW ADS
Centralized Data System 24/7 Tracking
SUPER MARKETDIGITAL POSTER SOLOMOOFFICE BUILDING
DIGITAL POSTER Instant APP
AGENDA3. Showroom on Finger campaign
• 1. Call To Action: Digital Poster
• Locations: 10 Coopmarts and 4 shopping malls in HCMC
A – ONLINE RACING PROCEDURE
• 2. Use Smart Phone to Access Free Wi-Fi and View Home Page
ENGAGEMENTCOUNTED
CLICKCOUNTED
A – ONLINE RACING PROCEDURE
01 – ONLINE RACING PROCEDURE
• 3: Play Game, View TVC, Access Ford Landing Page
TOUCH ON PLAY BUTTON
ENGAGEMENTCOUNTED
01 – ONLINE RACING PROCEDURE
• 4: Play Game, View TVC, Access Ford Landing Page
Fill the Form To redeem price
SMS to confirm Price is redeemed
Game score with equal price
01 – ONLINE RACING PROCEDURE
• 5: Play Game, View TVC, Landing Page– B2. View TVC
ENGAGEMENTCOUNTED
FULL SCREEN VIEW
01 – ONLINE RACING PROCEDURE
• 6: Play Game, View TVC, Landing Page– B3. Landing Page
ENGAGEMENTCOUNTED
02 – LUCKY SPIN GAME
LEADER SCREEN: DP’s content changed for LUCKY SPIN
DP’s content Change to LUCKY SPIN
02 – LUCKY SPIN GAME
Lucky Spin Game just appeared on New user’s phoneOnline Racing Game appeared on Repeated user’s phone
HOME PAGE ENGAGEMENTCOUNTED
PROVIDE INFOFOR TOP UP
WATCH TVC FOR 01 MORE SPIN
MORE COUPONS FOR REPEATED USERS
REPEATED USER’SHOME PAGE ENGAGEMENT
COUNTED
PROVIDE INFORMATION TO ACCUMULATE POINT FOR
COUPONS
ALLERT SMS
WELCOME BACK SMS FOR REPEATED USER
ASK USERS TO PLAY FORD GAME TO WIN PRICE OR ACCUMULATE SCORE
REPORTS
Demographic report User source report
THANK YOU