Gold’s Gym

5 steps for Part 1 PTM and Positioning

PTM are “men and women who want a new life”

Who would like to feel good and adored by others

They could go to fitness first, Slimmer’s world, Clark Hatch, other gyms, other wellness centres

Gap lies on the nameMarket Size is $1.9 M

5 steps for Part 2 PTM and Positioning

Product: Gold’s Gym, a place you can entrust your body

Price:High price, being world renownPromo: Banking on its name, and

famous personalities as its membersPlace: most Major Cities in Metro ManilaGeneric winning strategy mix in a niche

market

PTM:”men and women who want a new life”

Demographics: 18-50 years-old,AB social class

They value how people perceive them,and how they look

Behavior: willing to work to change their body, and have a new life

NWE

Men and Women

Desire to feel good……be healthyFurthermore, each individual

clamors to be recognized, praised and adored

Physical beauty, would bring these

Change your body, Change your life

Competition

Direct:Fitness First, Slimmer’s World, Clark Hatch , other gyms

Indirect: Belo, Calayan, diet pills, and other wellness centres

Variables:Price, Facilities, Service, Location,

Brand

Position Map

Gap

There’s a gap between how gym goers perceive the different institutionsGold’s Gym is world renowned,

backed by many credible celebrity endorsers

Known for its body image

Market Share

Fitness is a $14.8 Billion industryWorld population is at 83 BillionPhilippine comprises 1.3% of the

world populationSocial class AB is 1%$1.9 M market

3 C Perspective

Customer

The 3M members are fore fronted by famous personalities globally, such as Arnold SchwarzeneggerCompany

Gold’s Gym emphasizes on its name, being established for 40 years, having 650 branches globally, over 3M membersCompetition

Fitness First, Slimmer’s world, Clark Hatch

Product Description

Gold’s Gym: change your body, change your life

A place you can entrust your body to

Price

No price indicatedHigh – end, as suggested by its

endorser and world renowned name

Promo

It has established its name in it’s business sector

It utilizes this, while banking its name with famous endorsers globally and locally.

Competitor Promo

Utilizes events, pageantsCreated a fad

Location

Gold’s Gym is located Alabang, Glorietta, Hotel Intercontinental, Galleria, and San Juan

And 600++ globally

Gold’s Gym utilization a Niche strategy

Niche falls in Gym goers and athletes

5 steps for Part 1 PTM and Positioning

PTM are “men and women who want a new life”

Who would like to feel good and adored by others

They could go to fitness first, Slimmer’s world, Clark Hatch, other gyms, other wellness centres

Gap lies on the nameMarket Size is $1.9 M

5 steps for Part 2 Marketing Mix and Strategy

Product: Gold’s Gym, a place you can entrust your body

Price:High price, being world renownPromo: Banking on its name, and

famous personalities as its membersPlace: most Major Cities in Metro ManilaGeneric winning strategy mix in a niche

market

Thank You!