Golden Mile Transport Group
description
Transcript of Golden Mile Transport Group
![Page 1: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/1.jpg)
Golden Mile Transport GroupMark Frost - Transport Planning & Policy
![Page 2: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/2.jpg)
Background
• Introduction to the Golden Mile Area
• Area based travel group - rationales
• Individual case study – B Sky B
![Page 3: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/3.jpg)
Background
Central London
Heathrow AirportHeathrow Airport
‘Golden Mile’
Heathrow Airport
• Corridor is around 2.5 miles long from Syon Lane to Chiswick High St
• Estimated around 250 individual businesses employing over 10,000 people
• Congestion, urban blight, poor air quality and community severance are all key local concerns for businesses and residents alike
![Page 4: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/4.jpg)
Land uses
Mix of statutory agencies responsible for transport along the corridor:
• LB Hounslow• TfL• HA• Network Rail• South West Trains
A number of large multinational companies have their UK or world head quarters along the corridor – notably:
• GSK• B Sky B• Chiswick Business Park• Brentford Football club• New mixed use developments coming on line now
![Page 5: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/5.jpg)
Golden Mile Group – Key Tasks
• Inform statutory agencies (LB Hounslow, TfL and HA) on how to improve transport options in the area
• Provide an effective additional business forum to feed into the West London Strategic Transport Group (a public/private partnership)
• Share best practice between individual businesses in terms of travel demand management
• Where possible exploit economies of scale from working together on shared solutions.
![Page 6: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/6.jpg)
Better Bankside Travel Planning Group
BSkyB Case Study
Charlotte Welch
Senior Consultant, Steer Davies Gleave
![Page 7: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/7.jpg)
Mode of Transport
June 2006 –
starting point
June 2008 –
face to face
survey
Target 2009 (June)
Target 2015 (June)
Car driver (single) 63% 51.2% 54.5% 34%
Carshare 2% 4.5% 2.5% 6.5%
Walking 2.5% 4.6% 3% 4%
Cycling 2.5% 3.2% 4% 9%
Bus 3% 7.4% 5% 9%
Underground 7.5% 2.9% 9% 12%
Train 18% 23.0% 19% 21%
Other 1.5% 3.2% 3% 4.5%
BSkyB Case StudyTargets
![Page 8: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/8.jpg)
BSkyB Case StudyMainstreaming the travel plan
• Fitting in with corporate culture– Creating the brand– Corporate Social
Responsibility – “The Bigger Picture”
• Engagement with staff– Bicycle User Group– Forum– Executive buy-in
![Page 9: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/9.jpg)
BSkyB Case StudyInform and enable
![Page 10: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/10.jpg)
BSkyB Case StudyRecognition and rewards – car sharing
![Page 11: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/11.jpg)
BSkyB Case StudyRecognition and rewards – supporting public
transport use
![Page 12: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/12.jpg)
BSkyB Case StudyRecognition and rewards – cycling
infrastructure
???
![Page 13: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/13.jpg)
BSkyB Case StudyRecognition and rewards – cycling promotion
![Page 14: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/14.jpg)
BSkyB Case StudyCorporate support
![Page 15: Golden Mile Transport Group](https://reader036.fdocuments.us/reader036/viewer/2022070416/56815202550346895dc0463d/html5/thumbnails/15.jpg)
BSkyB Case StudyLessons learnt
• Senior management support
• Responsive approach
• Cross departmental working
• Keep it simple!