Golden Gloves PR“The Firm You Can Trust Even If The Blows Get Tough” Jorge Mora Khenzer Senat

Overview

The first annual Well Expo in Milwaukee Well Expo would be the only large scale

health and wellness event in the Milwaukee area devoted to showcasing local resources for weight loss, medical care, wellness programs, healthy foods, green living, exercise, beauty.

Objectives

Raise revenue Could be used as a stepping stone

for rebranding Raise awareness of health and

wellness in the community Establish a strong relationship with

Well Expo

Event Details What – The first annual “Well Expo Weekend”

Saturday- 10am-4pm Sunday-10am-4pm

When- May 25-26 Where-Inside of the Pettit Who-

Local exhibitors of: ▪ Weight loss, medical care, wellness programs, healthy

foods, green living, exercise, beauty. Community:▪ Open to the public

Why- Improve awareness of health and wellness

Advertisement

Since we are renting out the Pettit to Well Expo, there is no advertisement cost that we would need to worry about at the Pettit. Well Expo will handle all advertisement for the first annual Well Expo at the Pettit.

Calendar

January Contacting Well Expo Informing Pettit that Well Expo has

rented out the space Planning on set-up of Well Expo

Calendar

February Contact Well Expo (Ask for rough

number of exhibitors) Contact State Fair for additional

parking Contact Security company for guards

Calendar

March Contact Well Expo (Ask for definite

numbers of exhibitors) Contact State Fair for purchase of

additional parking Contact security company for

purchase of rental guards

Calendar

April Contact Well Expo Confirm security detail Confirm parking

Calendar

May First 3 weeks

Receive booth materials from Well Expo Debrief staff on event setup Contact security of event setup (give

details of event) Week of event

Setup of booths Last minute arrangement/confirmations

Specifics of Event Days

May 25th

Doors open 10 am (Pettit will open earlier than normal business hours)

Meet and greet at door (handing out brochures from Well Expo detailing the event)

11:30am- Food for Fuel presentation in the Hall of Fame (HOF) room

12:20pm- Dieting presentation in the HOF room room

3:15pm-Cooking demonstration in HOF room

Specifics of Event Days contMay 26th

Doors open at 10am (Pettit will open earlier than normal business hours)

11:30am- Bodyfit Solutions interactive demonstration (HOF room)

1:00pm- Weight loss panel (HOF room)

2:30pm-Building resilience (HOF room) Presentation on how to deal with stress

Hall of Fame Room

Hall of Fame Room

Exhibitor Groups

Athletic apparel and fashion Bodywork and movement Chiropractic care Education and empowerment Health and wellness Healthy home and life Organic foods and nutrition Acupuncture Products Weight loss

Setup/Booths

Budget

Food-$4,000 State Fair parking-$2,500 (includes

parking detail) Security Guards (5)- $2,000 Total- $8,500

Revenue

Renting Pettit (2 Days)- $25,000 Minus $4,500- $20,500

Food-$6,000 Minus $4,000- $2,000

Total Revenue- $22,500

Evaluation

Attendance of people Turnout of the event Possibilities

Establishing relationship with Well Expo Wellness expo held by The Pettit

Questions

Questions?