Goldark Presentation at Qualcomm QPrize 2014
-
Upload
leonardo-rossetti -
Category
Technology
-
view
109 -
download
5
description
Transcript of Goldark Presentation at Qualcomm QPrize 2014
![Page 1: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/1.jpg)
backend platform for mobile apps
![Page 2: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/2.jpg)
What is an App?
![Page 3: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/3.jpg)
What is an App?
BACKEND
FRONTEND
![Page 4: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/4.jpg)
![Page 5: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/5.jpg)
Developer Perspective
Xcode
Android Studio
Frontend Backend
![Page 6: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/6.jpg)
The Backend operation
• hosting, server setup, scaling• database setups• backend programming• webserver setup• querying languages• API design
It is a lot of stuff!
![Page 7: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/7.jpg)
You will spend more time learning how to build your backend than building your app.
35% of total for iOS 18% of total for Androidhttps://gigaom.com/2011/09/29/34-of-ios-and-android-apps-dont-connect-to-a-backend/
Thats why only a few apps in the stores have a backend:
![Page 8: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/8.jpg)
Without a Backend my app:
• can’t be deleted or data will be lost
• can’t receive push notifications
• can’t interact with other people
• can’t store any user information
(analytics)
![Page 9: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/9.jpg)
What is Goldark?
Goldark is a backend platform (BaaS) that brings full backend solution to mobile applications.
Mobile Aplication API Servers
![Page 10: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/10.jpg)
New Developer Perspective
Xcode
Android Studio
Front End Back End
![Page 11: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/11.jpg)
Business ModelFeatures Starter
R$500Professional
R$3000Enterprise Schools/Course
Active Users 5,000 50,000 Custom Custom
Target Individual Agency Company Company Educators
Support X X X
On Premise X
Account Manager X
Instructor X
![Page 12: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/12.jpg)
Goldark “Starter Plan” Total per year
Average cost of a backend Setup+Development*
R$12.000,00
*160 hours at R$75/h
Average cost of a backend host per month**
R$100,00
**1 Small Instance at AWS
Total cost per year
Average cost of 20h backend Developer per month
R$1.500,00
How much can we save?
R$31.200,00
R$6.000,00
You can save 80% of total cost using Goldark
![Page 13: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/13.jpg)
Distribution Strategy
Education
B2B
Agency
On premise Software integration
Enable students to build a full-stack application
Scalability, competitive prices
![Page 14: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/14.jpg)
BaaS - World Market Overview
18.2M develope
rs2013
26.4Mdevelop
ers2019
http://www.evansdata.com/reports/viewRelease.php?reportID=9
![Page 15: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/15.jpg)
BaaS - World Market Overview
2012 2013 2014 2015 2016 20170
1
2
3
4
5
6
7
8
9
Billion $USD
Billion $USD
http://www.prweb.com/releases/backend-as-a-service/market/prweb11519367.htm
CAGR 104%
![Page 16: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/16.jpg)
BaaS World ScenarioParse
Acquired by Facebook for $85M
Total Funding $7M
100,000+ Apps created
KinveyTotal Funding $7MEnded Beta with $5M funding
![Page 17: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/17.jpg)
Demo
![Page 18: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/18.jpg)
Why us?
this is from backend developers to frontend developers
building mobile apps since 2010
scratching our own itch
backend developers with more than 10 years experience
![Page 19: Goldark Presentation at Qualcomm QPrize 2014](https://reader035.fdocuments.us/reader035/viewer/2022062615/5482a57db4af9fa3398b4716/html5/thumbnails/19.jpg)
Thank You!
Cesar FernandesBusiness and Operations
Leonardo RossettiProduct and Development
www.goldark.com.br