Gold Rusch Tour 2011 - Event Summary
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SRAM WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS ASIAN HEADQUARTERS TAICHUNG, TAIWAN April - Otoer, 2011 2011 Gold Rusch Tour T our Summary and Highlights “Our goal is to provide experienes that motivate and empower women & girls to pik up their iyles and get outside” Rusch Relations PO Box 7241 Ketchum, ID 83340 | [email protected] www.rebeccarusch.com September 2011 - Partnering with SRAM f or the 2011 Gold Rusch T our has allowed Rebecca to reach out to women and gir ls and encourage them to ride their bikes. Each of the rst four tour stops featured unique settings and opportunities to encourage female rid- ers to get on trails, try new gear and overcome barriers that may have kept them from enjoying mountain biking. All of the events exceeded expectat ions with hi gh par ticipation, extremely positive feedback and massive skill improv ement. Providing profe ssional women as role models in these learning experiences was the highlight of the tour. – REbEccA RUScH 3x LeadviLLe 100 MTB and 24 hour soLo worLd chaMpion
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Transcript of Gold Rusch Tour 2011 - Event Summary
8/3/2019 Gold Rusch Tour 2011 - Event Summary
http://slidepdf.com/reader/full/gold-rusch-tour-2011-event-summary 1/2
SRAMWORLD HEADQUARTERS
CHICAGO ILLINOIS U.S.A
EUROPEAN HEADQUARTERS
NIJKERK, THE NETHERLANDS
ASIAN HEADQUARTERS
TAICHUNG, TAIWAN
April - Otoer, 2011
2011 Gold Rusch Tour Tour Summary and Highlights
“Our goal is to
provide experienes
that motivate and
empower women
& girls to pik up
their iyles and
get outside”
Rusch Relations PO Box 7241 Ketchum, ID 83340 | [email protected] www.rebeccarusch.co
September 2011- Partnering with SRAM for the 2011 Gold
Rusch Tour has allowed Rebecca to reach out to women and girls and
encourage them to ride their bikes. Each of the rst four tour stops
featured unique settings and opportunities to encourage female rid-ers to get on trails, try new gear and overcome barriers that may have
kept them from enjoying mountain biking. All of the events exceeded
expectations with high participation, extremely positive feedback
and massive skill improvement. Providing professional women as role
models in these learning experiences was the highlight of the tour.
– REbEccA RUScH3x LeadviLLe 100 MTB and 24
hour soLo worLd chaMpion
8/3/2019 Gold Rusch Tour 2011 - Event Summary
http://slidepdf.com/reader/full/gold-rusch-tour-2011-event-summary 2/2
Overview
April 14 - 17: Ladies Lounge, Sea Otter classi
• 3 days of Ladies Only clinics with SRAM Pro Riders and female mechanic
• 300+ women participated
June 11 - 12: beti bike bash, Denver, cO
• one day of clinics and one day of racing with SRAM pros
• premier women’s only mountain bike race with 200+ participants
• two days of SRAM Ride Experiece 2 x 10 Sprinter Van
June 17 - 19: Ashland Super-D Media camp, Ashland, OR
• 6 female writers and editors ride Ashland Super-D trails with Rebecca, Katie Holden & Lindsey Voreis
• writers use SRAM 2 x 10 drivetrains, participate in race, learn a lot
June - July: Wheel Girls Mountain bike clu, Sun Valley, ID
• rst girls only MTB club in Sun Valley (ages 12-17)
• girls learn to love the bike and their trails; amazing personal achievements
• riders inspired by US XC National Championships, riding with Lea Davision and Katie Holden
Otoer 6-8: NYc Uran Media Tour, Highridge Park, NYc
• 3 days of media meetings, rides, women’s bike clinics and SRAM 2 x 10 Experience
April - Otoer, 2011 | SRAM Gold Rush Tour Summary
Rusch Relations PO Box 7241 Ketchum, ID 83340 | [email protected] www.rebeccarusch.co
SRAM Ladies Lounge, Sea Otter
The latest crop of riders...Beti Bike Bash
Wheel Girl in the Rock Garden, Sun Valley
Chain-less DH with “spice”, Ashland
Wheel Girls Session, Sun Valley
NEXT STOP
Stay tuned for SRAM Gold Rusch 2012 events that are
already in the planning stages.
NYC Urban Media Tour
