GOLD COAST TITANS COMMUNITY STRATEGIC PLAN 2018 - …digital].pdf · 12 Gold Coast Titans C S P...

COMMUNITY STRATEGIC PLAN2018 - 2019

GOLD COAST TITANS

2 3Gold Coast Titans | Community Strategic Plan 2018-2019Gold Coast Titans | Community Strategic Plan 2018-2019

WELCOMEI am delighted to present the 2018-2019 TFH Gold Coast Titans Community Strategic Plan.

This document details the club’s ongoing commitment to supporting our grassroots stakeholders, community partners and charities through our various programs and initiatives. The successful outcomes of our community programs not only hold special significance here on the Gold Coast, but right around Australia.

As an organisation that has built a reputation on its significant community contribution, we understand that with an elite national profile comes the added responsibility to work with the broader community to set a positive example and assist in addressing many of the social issues impacting society.

We aim to build upon the work the club has already achieved, which include the following highlights;

• NRL Community Club of the Year (2009)

• Ken Stephen Medallists – Preston Campbell (2008) and Luke Douglas (2015)

• Gold Coast Young Australian of the Year – Kane Elgey (2017)

• Reconciliation Action Plan – Innovate (2017)

Rugby League is a fantastic vehicle for influencing and engaging important community issues. Through the commitment of our playing group/community along with our dedicated administrative staff, we are able to drive our many meaningful programs delivered as a club.

On behalf of the TFH Gold Coast Titans, I take this opportunity to thank you for your support of our club and our dedicated suite of grassroots stakeholders, community partners and charities.

~ Graham Annesley TFH Gold Coast Titans CEO

CONTENTSWelcome 02

Our Vision 04

Our Mission 04

Our Values 05

Titans in the Community 06

Community Statistics 08

Titans Catchment Area 10

Action Plan 12

Our Framework 14

Titans Community Pillars 16

Community Partners 18

Community Key Initiatives 20

Contact 23

3Gold Coast Titans | Community Strategic Plan 2018-2019


OUR VISIONTo be a world-class entertaining football club that is respected by the community and engaged with our members, fans and partners in an environment where continuous improvement and sustainable growth are central to the future success of the club.

OUR MISSIONWe are dedicated to the pursuit of excellence and sustainable success as a professional rugby league club. A community focused, commercially motivated organisation, we will at all times endeavour to connect and engage with any individual or group we come into contact with, and be driven to make a difference to their lives.

OUR VALUESPROFESSIONALISM

We will pursue excellence in everything we do, be accountable for every decision and every action we take, and we will seek continuous improvement on and off the field at all times.

INTEGRITY

We will strive for and recognise high moral character, respect and honesty in everything and everybody. We will be transparent and consistent and always show respect through our behaviour.

LEADERSHIP

We will develop and demonstrate leadership qualities through our actions, and have the courage to lead from the front to shape our future.

PEOPLE

We recognise the importance of community, family, staff and players to the ongoing success of the club and its people.

COMPETITIVE SPIRIT

We use the competitive spirit and sportsmanship we develop as a team and work together to become the very best we can. Our goal is to win and to excel at the highest level while acting and competing in a way that reflects our core values.


TITANS IN THE COMMUNITYOver the past 10 years the club have witnessed the passion and commitment of players, coaching staff, volunteers, community organisations and the local Rugby League Community by working together to reach, engage and empower young and disadvantaged people so they can learn, grow and feel they belong.

Working together we have created a strong sense of social responsibility and continued the club culture of ‘giving back’ to those in need. Our past players recount stories of countless hospital visits, footy clinics, charity work, food drives and natural disaster assistance. These activities have played a huge part in creating a culture that the Titans will always be there, ready to help our community.

Responding to these requests remains an important component of community activity, but the Club also recognises the importance of being proactive in creating long term and financially sustainable programs.

By consulting with schools, junior and senior football clubs, the NRL and local community stakeholders to gain feedback and identify key issues, we have restructured our framework and programming to provide effective and lasting outcomes to the club and the community.

6 Gold Coast Titans | Community Strategic Plan 2018-2019

9Gold Coast Titans | Community Strategic Plan 2018-2019 9Gold Coast Titans | Strategy Plan 2018-2019

“It’s a great feeling to help make a difference in the community. I just LOVE it! It makes me happy that we can add some fun and laughs for the kids”

~ KONRAD HURRELL 9Gold Coast Titans | Community Strategic Plan 2018-2019

White Ribbon Australia

Ronald McDonaldHouse

COMPETITIONS

SCHOOL PROGRAMS SOCIAL INCLUSION PROGRAMS

TITANS CUP & CHALLENGE

GC KARYNMURPHY CUP

TITANS TOUCH FOOTBALL TRI SERIES

COMMUNITY ENGAGEMENT

JUNIOR RUGBY LEAGUECULTURAL RECOGNITION/PARTNERSHIPSRETENTION & REWARDS

PROGRAMS AMBASSADORS CHARITY PARTNERS COMMUNITY MATCHDAY ACTIVATIONS

$370,206

248

1,994

15,178

20,223

COMMUNITY STATS 2017

TITANS NINES

29 8,127

NRL STATE OF MIND

EDDY PETTYBOURNE

WHITE RIBBON

WILLIAMZILLMAN

ANIMAL WELFARELEAGUE QLD

CHRIS MCQUEEN

ANIMAL WELFARELEAGUE QLD

JARROD WALLACE

STARLIGHT FOUNDATION

RYAN JAMES

RADIO LOLLIPOP

CHRISMCQUEEN

RONALD MCDONALDHOUSE

JARRODWALLACE

TOUCHFOOTBALLSPECIALISED

KONRADHURRELL

NRL STATE OF MIND

DALECOPLEY

DOWN SYNDROME ASSOCIATION OF QUEENSLAND

TOUCH FOOTBALLSPECIALISED

12 COMMUNITYGROUPS

FEATURED

38 PLAYERAPPEARANCES

52 CLUBSPLAYED

MINI LEAGUE

9584TICKETS DONATED


Jarrod Wallace - Runaway Bay Seagulls

Kevin Proctor - Currumbin Eagles

Kane Elgey - Tugun Seahawks

Ryan James - Bilambil Jets

Brendan Elliot - Runaway Bay Seagulls

Anthony Don - Grafton Ghosts

TITANS CATCHMENTAREA

“Our club is very community based, I grew up on the coast playing Junior Rugby League at Runaway Bay Seagulls. It’s extremely important to me that we give back to the grass roots volunteers, coaches, referees and players as they are the life blood of our game“

~ JARROD WALLACE 11Gold Coast Titans | Community Strategic Plan 2018-2019

Karl Lawton - Burleigh Bears

Keegan Hipgrave - Nerang Roosters

BYRON BAY

GOLD COAST

GRAFTON

TOOWOOMBABRISBANE

GROUP 18

GROUP 1

Ryan Simpkins - Currumbin Eagles

Jai A

rrow - Burleigh Bears

Will M

atthews - Kyogle Turkeys

Ash Taylor - Toowoomba Brothers

Michael Gordon - Tweed Coast Raiders


ACTION PLAN 2018-2019THE ROLE OF COMMUNITY

SOCIAL IMPACTAdvocate, lead and act as role models for positive change on the social issues aligned with our values. Build upon existing social inclusion programs through long term, measurable partnerships.

• Protect and enhance the NRL AND club’s brand• Meaningful visibility and awareness of Titans Programs in the Community• Recognition of club’s community investment

Enhance and support existing game development programs.Open new doors to grow the game in all levels of the game – grassroots, women and girls, elite and touch football.

Create new avenues for the community to interact, engage and connect with clubs and the game more broadly.Building upon effective partnerships and aligning with game wide initiatives to increase leverage and credibility.

Provide leadership and development opportunities for our players. Build upon the ‘giving back’ culture by providing players with the education and training to deliver all Titans Community Programs.

Provide a value add for club and sponsors.Working towards all self-funded community programs, to create opportunities to attract sponsorship for the club. Provide a new avenue for revenue streams by building upon non for profit Gold Coast Titans Community Foundation.

BRAND & REPUTATION

GAME DEVELOPMENT

COMMUNITY BUILDING

ELITE PLAYER DEVELOPMENT

FINANCIAL SUSTAINABILITY

13Gold Coast Titans | Strategy Plan 2018-2019

Sustain and grow fans and members

Grow participation

Improve financial outcomes

TITANS CLUB COMMERCIAL IMPERATIVES


OUR FRAMEWORKThe Community and Game Development department is all about identifying issues important to the Titan’s Community (including members, staff and players) and working with our key partners and experts in the field to drive change.

TITANS IN THE COMMUNITY

COMMUNITY RELATIONS COMMUNITY ASSISTANCECOMMUNITY DEVELOPMENT

RESPECT & RESPONSIBILTY

EDUCATION & SKILL

HEALTH & WELLBEING

SCHOOL

• School holiday clinics

• Teacher ambassador

• Competitions

GRASS ROOTS

• JRL Ambassadors

• JRL Junior Rewards

• Volunteer Person of the Year

• Sports Person of the Year

• Touch Football

CHARITY PARTNERS

TITANS TOURS COMMUNITY EVENTS

REQUESTS & DONATIONS

AMBASSADOR & ADVOCACY

MATCH DAY COMMUNITY ACTIVATIONS/TICKETING


“Gold Coast Titans/Down Syndrome Association partnership put in place a unique and unimaginable opportunity for people with Down Syndrome to engage with professional sportsmen and be acknowledged by the fans”

~ CALLY WARD (DSAQ PARENT AND MEMBER)

DSAQ FAST FACTSPLAYER ENGAGEMENT

100%

SOCIAL MEDIA REACH

1.2M

FAN SATISFACTION

100%


TITANS COMMUNITY PILLARS BLUEPRINTHEALTH & WELLBEING

A powerful voice around healthy lifestyles: Mentally & Physically.

RESPECT & RESPONSIBILITY

Reinforcing socially inclusive and cohesive communities

EDUCATION & SKILLS

Our ability to improve educational and employment outcomes

Pillars

Marquee Welfare & Ed Issues

Marquee Community Issues

External Partners

Funding

HEALTH WISE CHARACTER WISE CAREER WISE

NRL STATE OF MIND

Mental literacy & wellness in association with leading mental health agencies.

NRL VOICE AGAINST VIOLENCE

NRL SCHOOL TO WORK

School attendance, aspirational building, mentoring and skills for Indigenous students.

CULTURAL RECOGNITION

• Ronald McDonald House• Titans Tackle Bullying• Touch Football Specialised• Eat Well, Play Well, Stay Well• Player Ambassador Programs

• White Ribbon Workplace Accreditation• Reconciliation Action Plan - Innovate• Titans Domestic Violence Program• NAIDOC Day• Down Syndrome Association Queensland

• Indigenous school based programs• Titans school holiday clinics• Titans teacher ambassador program• My Hero Reads Too• Titans Learning Centre


Titans Programs & Initiatives

QLD Government Department of the Prime Minister & Cabinet Department of the Prime Minister & Cabinet (PMC)

“Seeing players visit my school as a young kid put a smile on my face and all the boys have had similar memories. It’s why we love getting out in the community, we genuinely get a kick out it”

~ ANTHONY DON 17Gold Coast Titans | Community Strategic Plan 2018-2019


“Gold Coast Titans play a crucial role in the community, particularly in promoting an active healthy lifestyle and encouraging participation in sport. The Australian Sports Foundation is proud to partner with the Titans in raising funds to support their work among the Gold Coast community.

~ PATRICK WALKER - CEO AUSTRALIAN SPORTS FOUNDATION

COMMUNITY PARTNERS 2018 - 2019

CHARITIES PLAYER WELLBEING/EDUCATION

GOLD COAST TITANS COMMUNITY FOUNDATIONThe TFH Gold Coast Titans are dedicated to the pursuit of excellence and sustainable success as a professional rugby league Club. A community focused, commercially motivated organisation, we will always endeavour to connect and engage with any individual or group we meet, and be driven to make a difference to their lives.

Donations received into the Foundation provide for the funding needs of specific club projects over and above what normal operating revenue would fund. The charter of the Foundation is to market and raise funds for approved football club projects.

The Foundation structure provides transparency and reliability to ensure donors have confidence that their donations are allocated for their intended purpose and directly support the nominated project/s.

The Gold Coast Titans Community Foundation runs in partnership with the Australian Sports Foundation. It encapsulates key areas that businesses and individuals can contribute to in order to help the club achieve its strategic objectives:

• Junior Development (Titans Academy)

• Community (Participation/Social)

• High Performance (Coaching/SSSM)

Donors can select a specific project/pillar they wish to donate to. Donations are fully tax deductible and each donation will play a vital role in ensuring the development of these critical areas.


COMMUNITY KEY INITIATIVESOur six major initiatives to achieve our 2019 Goals.

DELIVER COMMUNITY OUTCOMES

Create, deliver and promote programs that provide positive community outcomes through:

• Paired back framework and delivery model that aligns and empowers the game’s stakeholders.

• The use of current and former players who inspire others through their involvement.

• Measure and evaluate programs consistently and effectively to establish the Titans as the partner of choice for Government programs and investment.

• A focus on building positive legacies in our community – Commonwealth Games, Gold Coast City Council Partnerships.

• Commitment to create further opportunities and support for people with disabilities through our partnerships Touch Football Specialised, Disabled Surfing Australia and Down Syndrome Association QLD.

• Aboriginal and Torres Strait Islander people to feel a sense of pride and opportunity through their involvement with the club – Reconciliation Action Plan, NAIDOC Day, Indigenous Round, Deadly Choices, School to Work Program.

• Working with our Pasifika players and cultural communities to support programs that enrich people’s lives.

• Work with the NRL on enhancing and championing RL’s commitment to gender diversity and increase representation of women at all levels.

GENERATE POSITIVE PRESENCE, PROFILE AND BRAND

Grow profile and positive presence through:

• Campaign for more funding for heartland strategies that strengthen support for the game in traditional areas.

• Integrated strategies for promoting Titans in the community across marketing, communications, corporate partnerships and government relations.

• Increasing the profile of elite player in non-sporting media, events and activities.

• Using our Charity Partners (White Ribbon and Ronald McDonald House) to gain national exposure of community work done by players.

• Formulation of Communication and Marketing strategy for our Not For Profit donations to Gold Coast Titans Community Foundation.

GROW OUR FAN BASE

Consolidate the current fan base and generate new fans by:

• Building upon our ‘Community Club’ reputation to attract news fans.

• Directly engaging with members and fans at targeted community events.

• Working closely with membership to create new community programs for Grassroots Membership.

• Fine tuning Clubhouse membership to create more scope to sign up members.

• Using our strategic partnerships with recreational forms of the game and charity partners to widen our exposure to new demographics.

• Creation of Club Promotion team to work across Community, Membership, Marketing and Operations/Events to increase club profile at community events.

GROW PARTICIPATION AT ALL LEVELS

Create a comprehensive program for grassroots growth through:

• A single, integrated national development model.

• Build upon our grassroots strategy by growing school based competitions and partnerships between schools/JRL Clubs.

• Providing tools to enable grassroots Clubs to grow, sourcing funding for co-investment in local facilities and a volunteer assistance strategy (Gold Coast Titans JRL Rewards Program)

• Working with the NRL to continue the growth in gender and culturally specific participation programs to attract and retain a diversifying participation base, targeted participation initiatives for players in both local and regional areas as part of our commitment to servicing our catchment.

• Capitalising on partnerships with recreational forms of the game (Touch Football, Touch Football Specialised)

INCREASE FINANCIAL SUSTAINABILITY

Consolidate the communities financial base by:

• Maintaining a focus on efficiency and attracting community sponsorship.

• Ensuring all funding is aligned to the strategic plan and is performance based.

• Building strategies to optimise sponsors add ons and exposure through community programs.

• Implementation and promotion of Gold Coast Titans Community Foundation to provide another a revenue stream.

ACHIEVE DEEPER ENGAGEMENT

Engage more deeply with the Rugby League family using digital and social media through:

• Investment in quality and growth of our digital and social media presence.

• Building a detailed knowledge of every participants interaction.

• Titans in Community website to increase exposure, data acquisition, database management and online initiatives.

• The establishment of a Community media unit that generates new content, products and technologies that enhances the Titans brand.


“I’ve been at the club for nine years now and community engagement has always been an important part of what we do. The players love doing it and we just want to see a smile on every kids face”

~ RYAN JAMES

CONTACTRENEE COHEN Community & Game Development Manager

P: 5656 5650 E: [email protected]

TFH High Performance Centre, 76-122 Napper Road, Parkwood QLD 4214

TITANS.COM.AU

#THRUNTHRU

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