The social media platformfor companies & organizations

Goodbye PC Generation—Hello IM Generation

“Which method do you most often use to communicate with friends?”

0%

10%

20%

30%

40%

50%

13-17 18-24 25-34 35-54 55+

EmailInstant Messenger

Age Range (3/06)

Goodbye PC Generation—Hello IM Generation

“Which method do you most often use to communicate with friends?”

0%

10%

20%

30%

40%

50%

13-17 18-24 25-34 35-54 55+

EmailInstant Messenger

Age Range (3/06)

Social Media Adoption

33% of youth publish blogs

41% of youth visit social networks daily

62% of youth content is published by people they know

20% of adults are members of social network

380% increase of USA Today!s traffic after adding social networking components

“75% of corporate executives stated that they currently or plan to deploy Social Media Technologies & Models into their sites.”

— McKinsey Group

Shrinking Generation Gap

“My blog on People.com allows me to share my

concert tour with an even larger community of fans, which makes the trip that

much more fulfilling.”

—Sheryl Crow, Rocker

“Technology is empowering artists to take more control

of their careers – In between productions, all talent

should have their own web network.”

—Carson Daly, TV Host

“Funny or Die has grown faster than

YouTube did in its first 6 months.”

—Mark Kvamme, Sequoia

Capital

The Power of Socializing ContentBlogging

Content & ContextSocial Network

Connections & ContactsSocial Media

➡ Increased interactivity leads to increased stickiness.

➡User-generated content creates more editorial opportunities, traffic and reader loyalty.

➡Ability to react to market in real time.

➡ Increased information cycles.

➡Transparency of readership. Increased data-mining.

➡Vibrant exchange of valuable information and feedback.

+ =

GoingOn provides a robust on-demand platform that allows

companies and organizations to exploit the power of Social Media and remain

relevant to the new generation.

GoingOn Socializes Websites Manage Complex User-Generated Content Workflow

Build a “Network of Networks”

Integrate Best-of-Breed Web 2.0 technologies

Leverage New Advertising Network Models & Services

Tap into the Collective Intelligence of your Community

In-House Editors &

Aggregators

Expert Contributors

Member Participants

Regular Readers

Web Surfers

User-Generated Publishing Workflow

“Young readers don’t want to rely on a god-like figure

from above to tell them what is important, and they certainly do not want news presented as gospel. The

media world can no longer lecture, it must become a place for conversation.”

—Rupert Murdoch,

Chairman, News Corporation

Less Than 5%

Over 95%

➡Flexible community structures

➡Central Administration

➡Portable user Profiles➡Multi-modal Interaction

➡Networks-of-Networks

Network Y

Network W

Multi-Tier “Network of Networks”

“As all Communities go online, the world is

exploding into millions of brand networks.”

—Steve Rubel, Edelman PR & Micro Persuasion blogger

Collect High-Value ReaderIntelligenceExtensive viewer background & professional data

Viewer’s friends, connections & networks

Chronicle of viewer posts& comments

Measure viewer online activity

Target advertising

On-Demand Deployment + Best of Breed Web 2.0 Technologies➡On-Demand (SaaS)

Platform

➡Point & Click Configuration

➡Open Network Allows Easy Web 2.0 Feature Integration

➡Expert Professional Services for Customization and Integration

➡Subscription Pricing Model

Target Markets

Corporation Brands: Audi, CDW, ThinkEquity, HP, Autodesk, Salesforce.com, Palm

Media networks: AlwaysOn, Forbes, NBC Universal, The Monkey Trial

Entertainment networks: Sony Pictures

Developer Communities: MySQL, Borland

Vertical Communities: Health & Fitness, Sports, Travel, Entertainment, Politics, Religion

Non-Profit: Churchill Club, Special Olympics

Associations: Realtors, Builders, Marketers

GoingOn’s Sources of RevenueHosting services monthly fee for

hosting, analytics, and customer

support. Initially driven by our sales team with revenues scaling through channel partners and self-service options.

Advertisingonline ad revenue, RSS ad revenue, podcast revenueSold directly from our

ad sales team and from a self-service system.

Network consulting primarily for large brands.

Channel partners with domain expertise will be signed up to

target specific markets, such as professional sports and nonprofits.

Other referral revenue,

premium membership for individuals (direct &

sponsored), ecommerce

GoingOn’s TeamTony Perkins, Co-founder & CEOAlwaysOn, Founder, CEO, and Editor

Red Herring, Founder, CEO, and Editor

Chris Dobbrow, President & COOZiff Davis Media, Senior VP of Corporate Sales, Integrated Media Solutions

and Publisher of eWEEK

Red Herring, President & CEORealNames, Senior VP of Global Platform Sales

Carl Wescott, CTOBroadband Mechanics, VP of EngineeringZoom Systems, CTO & VP of Investor Relations

CPlane, VP of Engineering

Project Head & Lead Architect, Schwab.com’s first launch

Bernard Moon, Co-founder & VP of Business DevelopmentInnotive, Director of Strategic Planning & Sales

iRG Limited, DirectorHeyAnita Korea, VP of Business Development & Marketing

GoingOn’s AdvisorsDries BuytaertFounder of Drupal

Bill ClearyFounder of Cleary & Partners

Co-founder of CKS Group

Brad FeldManaging Director at Mobius Venture Capital

Daniel AegerterBoard Member & Investor of GoingOn Networks

Founder & Chairman of Armada InvestmentFormer Chairman & CEO of TRADEX

Bruce GellmanFormer President of AudioCodes

Former Vice President of Strategic Sales & Business Development at Sync Research

Marc CanterFounder & CEO of Broadband Mechanics

Founder of MacroMind

GoingOn’s AdvisorsDries BuytaertFounder of Drupal

Bill ClearyFounder of Cleary & Partners

Co-founder of CKS Group

Brad FeldManaging Director at Mobius Venture Capital

Daniel AegerterBoard Member & Investor of GoingOn Networks

Founder & Chairman of Armada Investment Group

Former Chairman & CEO of TRADEX Technologies

Bruce GellmanFormer President of AudioCodes

Former Vice President of Strategic Sales & Business Development at Sync Research

Marc CanterFounder & CEO of Broadband Mechanics

Founder of MacroMind

GoingOn Networks Corporate Information

Incorporated in August 2005. HQ in San Mateo, CA with 14 personnel.

Investors include:

Tim DraperFounder & Managing Director of DFJ, a leading venture capital firm. Prior investments include Skype (sold to eBay for $2.6 billion), Hotmail (sold to Microsoft for $400 million), Overture (sold to Yahoo! for $1.63 billion, and Baidu (NASDAQ: BIDU).

Daniel AegerterFounder & Chairman of Armada Investment Group. Previously, Founder & CEO of TRADEX, which was sold to Ariba for $5.6 billion.

Michael RiordanFounder of Gilead Sciences (NASDAQ: GILD), a $35 billion market cap biopharmaceutical company.