Going Viral in a Nutshell @ Internet Summit 2013 #getturkey
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Transcript of Going Viral in a Nutshell @ Internet Summit 2013 #getturkey
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GOING VIRAL IN A NUTSHELL
Creating online video success.
Every time.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
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ONLINE VIDEO IS AN EXPERIENCE
Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Ah, the furlough. So funny. Have you seen the Conan furlough video?
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ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
Type type type… “furlough conan”
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ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
The “Conan Furloughs Non-Essential Employees” video on YouTube.
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ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
Gotta share it to FB of course, “Too funny”
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HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
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HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
THE FIVE T’S
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HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
![Page 9: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/9.jpg)
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
![Page 10: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/10.jpg)
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
![Page 11: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/11.jpg)
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
![Page 12: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/12.jpg)
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
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LET’S TEST THE FORMULA.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + D + E = Viral
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LET’S TEST THE FORMULA.
Thanksgiving
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Timing + B + C + D + E = Viral?
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LET’S TEST THE FORMULA.
Get Turkey [Daft Punk Thanksgiving Remix]
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + Talent + Technique + D + E = Viral?
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LET’S TEST THE FORMULA.
Get Turkey [Duck Dynasty+Daft Punk Remix]
What if Duck Dynasty and Daft Punk got together and did a remix of Get Lucky?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + Topic + Tension = Viral?
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LET’S TEST THE FORMULA.
Get Turkey [Duck Dynasty Daft Punk Thanksgiving Special]
What if Duck Dynasty and Daft Punk got together and put
on a Thanksgiving Special?
#GetTurkey
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + D + E = Viral?
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LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
![Page 19: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/19.jpg)
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
![Page 20: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/20.jpg)
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
![Page 21: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/21.jpg)
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
![Page 22: Going Viral in a Nutshell @ Internet Summit 2013 #getturkey](https://reader034.fdocuments.us/reader034/viewer/2022042813/5481fea85906b5ce048b45ee/html5/thumbnails/22.jpg)
GOING VIRAL IN A NUTSHELL
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
THE END