Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft.

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Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft

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Transcript of Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft.

Page 1: Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft.

Going the Extra Mile

Wednesday 20th February 2008

Larry BushMarketing Director, Traidcraft

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Traidcraft’s mission

We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

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“Products are vehicles for social change…”

Anita Roddick

“Trade is better than Aid”

Fighting poverty through trade

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• One of the UK’s leading fair trade organisations

• Trading company and charity• Turnover of nearly £20Million

• Trading with small-scale producers in developing world since 1979

• Broad customer and supporter base• Product range across food, fashion and

crafts• Policy unit – advocacy and campaigning

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We pioneer new areas of Fair Trade

• “Trading for a Fairer World” since 1979• Coffee, Tea and Sugar 1981-85• Co-founders of Café-Direct in 1991• Co-founders of Fairtrade Foundation in 1992• Launch of Geobar – pioneer “composite” product in 1999• First Fairtrade Wine with the Co-op in 2001• First Fairtrade Fruit Juice with Gerber Juices in 2002• First Fairtrade cotton with Agrocel in 2006

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CocoaKuapa KokooGhana

RaisinsSouth Africa

HoneyChile Sugar

Malawi

ApricotsPakistan

Geobar – a pioneering Fairtrade product

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0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

£'0

00

s

1999 2000 2001 2002 2003 2004 2005 2006 2007

Geobar Annual Sales

Apricot

Chocolate

Cranberry

Blueberry

Geobar - a hit with consumers

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Geobar - success through partnerships:

• Traidcraft supporters

• Manufacturing licence partners

• Retail customers

• Producer partners

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Kasinthula Sugar Cane

GrowersAssociation,

Malawi

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Vine Fruit Growers

South Africa

EKSTEENSKUIL AGRICULTURAL COOPERATIVE

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EKSTEENSKUIL AGRICULTURAL COOPERATIVE

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BeekeepersChile

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Future Opportunities in Fairtrade:

• Partnership

• Pioneering

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• Handcrafted paper• Traditional skills • Bangladesh• Philippines• Community projects• Education• Empowerment

Hand Made Paper Cards – Marks and Spencer

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• Recycled tissue range• Proceeds to producer

support fund• Capacity building• Helping new producers

benefit from Fairtrade

Producer Support from Recycled Tissue Range – SCA

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Going the Extra Mile


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