1. +Going Social! The Basics for HR Pros Robin Schooling, SPHR Christine AssafAugust 2013 @RobinSchooling @HRTact

2. + Who are they...... and why are they talking to us?#gbrshrm 3. 2601 4. 147258 5. +A question of access.... SilkRoad survey 43% completely open 24% monitor access 16% blockedAND........ 75% EEs check SM sites via mobile more than once per day gbrshrm# 6. +What social media means to me... 7. +its not about technology its about the experience#gbrshrmit creates connections without the limits of geography 8. +Agenda WhySocial? Facebook LinkedIn Twitterthe who, the how and the why #gbrshrm 9. +Why social? PersonalMeet other HR prosShare your ideas(Finally?) see what all the fuss is aboutProfessionalGet answers to your questionsAccess content and information webinars, resources, conferences, etc.Support your hobbies/interests See breaking news...when it breaks! Expand your network#gbrshrm 10. +General stats 72% of online adults use social networking sitesWho is online? 77% of people ages 50 to 64 54% of people age 65+SM users: 89% of internet users ages 18 - 2978% of internet users ages 30 - 4960% of internet users ages 50 to 6443% of internet users 65+ (tripled in the past 4 years)Pew Research Center Internet & American Life Project (2005) update: August 5, 2013 11. + facebook 12. +What is it? Socialnetworking service Foundedin 2004 September26, 2006 opened to generalpublic TheLEADING social networking site based on monthly unique visitors#gbrshrm 13. +Who uses it? 1.11Billion users 1 of every 7 people on earth 750million access via mobile 665million people are DAILY users1 of every 3 people in the US visit FB daily! Averagetime spent per FB visit = 20 minutes Jobvite(2012 social job seeker survey) 52% of job seekers use FB to help them find work 25% of job seekers update FB profile to add professional info 14. +Setting up your account (part 1) www.facebook.com Name Birthday Gender Email Address Seta password NEXT: #gbrshrme-mail confirmation 15. +Setting up your account (part 2) Findyour Friends You can search/link via your email contacts Fillin your profile information School, employer (optional) Upload#gbrshrma photo 16. +Setting up your account (part 3) Privacy Settings(** access via upper-right hand corner on any FB page) Select the audience for what you share Public, friends or only me NOTE: only you or your friends can post to your timelineManage settings for how you connect Who can see your posts Who can send you friend requestsReview things that others tag you in Activity Log (photos)gbrshrm# 17. +Lingo baby like a boss.... Timeline Public display of your info (status updates, pictures, etc) Privacy settings allow you to set who can/cant seeFriend Someone youre connected to Connect with others via Friend RequestStatus Update Post on your timelineComments Responses to status updates, pictures, etc.#gbrshrm 18. +Lingo baby like a boss.... CoverPhoto Image at top of your Timeline ProfilePhoto The image that appears next to your comments and updates NewsFeed List of status updates and activity Includes your friends and subscriptions#gbrshrm 19. +Lingo baby like a boss.... FanPage Similar to timeline Used by business, public figures and orgs Group A community of people/friends created around a shared interest or purpose Apps Applicationsdesigned to add additional features Includes 3rd party software and games #gbrshrm 20. +How will you...? Benefit? Good source of news and updatesQuick place for answersQuick place for sharing YOUR info (work or personal)Realize that FB is where your candidates areRealize that FB is where your competitors are!#gbrshrm Findthe Time?know the content you want to see/share and know the content you dont want to see/share 21. + LinkedIn 22. +What is it? Socialwebsite designed for professional networking Youcan: Build and maintain a network Search for jobs...RECRUIT for jobs Share information via 3rd party apps and updates Collaborate in communities (groups)#gbrshrm 23. +Who uses it? 225m+LinkedIn users (200+ countries) 178.4m global users 65.6m US users 35% access daily More 50% than 1 million groupsof Fortune 50 companies hire through LinkedInBullhorn survey of 160,000 recruiters: 97%use LI to find candidates 64% use LI exclusively! #gbrshrm 24. +Setting up your account (part 1) Name Real first name and real last name (per LI User Agreement)Photo Use a professional image LI findings: profiles w/ photo viewed 7X as oftenHeadline Search results on Google LI search results Invitations to connect Suggestions i.e. People You May Know About You (in groups, etc)#gbrshrm 25. +Setting up your account (part 2) Websites Youcan add up to 3 custom links in your profile Company Website Personal website Blog Summary 3rdparty apps like Slideshare and Portfolio Display Experience,Education, Skills and Expertise Current and past titles optimize the search capability#gbrshrm 26. +Lingo baby! show me the money Connections other registered users you connect with (each accept connection)Second Degree Connections the connections of your connections Me Matt Charney Barack Obama (2nd connection)Third Degree Connections any connections of your 2rd degree connections#gbrshrm 27. +Lingo baby! show me the money Profile Page Your personal landing page Options: public (LI users and/or public) vs. privateURL/Vanity URL Customize your URL: www.linkedin.com/in/robinschooling#gbrshrm 28. +Lingo baby! show me the money Recommendations Endorsements Your connection writes a testimonial you can post on your profileEndorse the skills of your connections.... (meh.....)Introductions i.e. Matt Charney can introduce me to Barack Obama#gbrshrm 29. +TIPS Contact InfoStay activeShare content 1x per week = 10x likelihood to be viewed#gbrshrm 30. +How will you...? Benefit?and collaborate with industry pros and leaders Find a job Recruit for a job Build a network! Findthe Time? Connect#gbrshrmyoull get out of it what you put into it 31. + Twitter 32. +What is it? Micro-blogging originplatform Short Message Services (SMS) Limitedto 140 characters StartedMarch 21, 2006#gbrshrm 33. +Who uses it? 500 million users (200 million active users)China has the most twitter users (35.5 million)400 million tweets sent per day60% of users access via mobile40% growth in active users over last 9 months18% of online adults in US on TwitterTypical twitter user: 18-29 affluent, educated, non-white male#gbrshrm 34. +Setting up your account (part 1) FULL NAME Your real name it is searchable and visibleEMAIL ADDRESS Private but can also be searchable (if you allow it)#gbrshrmPASSWORD You can set double verification if you likeUSERNAME The name people will use to follow you. Keep it short. 35. +Setting up your account (part 2) NEXT... Email Confirmation@BobSmith @HR4Realz70809@Robert_HR @bobinHR @Bob_in_HR #gbrshrmAND NOW...... Build Your Profile 36. +Setting up your account (part 3) Name: The full name you entered upon registrationCan be anything youd like it to beLocation: Can either be dynamic or static Helps to build a sense of localization and communityWebsite: The primary non-Twitter destination of your choice Websites, blogs, LinkedIn profiles, etc.Bio: 160 charactersYour Twitter elevator speech#gbrshrm 37. +ADD A PICTURE!!! 38. +Lingo baby! - were a wolf pack... Tweet a single message Following/Followers when you follow someone, their tweets will appear in your timeline when they follow you, your tweets will appear in their timeline#gbrshrm 39. +Lingo baby! - were a wolf pack... @[username] used to communicate directly with an individual also how you see whos been communicating with you Reply used to respond to an individuals tweets#gbrshrm 40. +Lingo baby! were a wolf pack... Direct Message private platform (also called DM or DMing) Retweets RT how you share someones tweet with your followers Hashtag - # used to tag a concept, theme or event searchable; used to drive community and collaboration#gbrshrm 41. + TOP TIPS Take Time to Learn! Engage! Grow the Relationship! #gbrshrm 42. +How will you...? Benefit? Powerful Findthe Time?searchengine Recruiting Stay current on legislative issues Connect and collaborate with industry pros and leadersbe smart and purposeful in your social engagement...and what the heck is a twitter chat? 43. #gbrshrm 44. + being socially connected IS the new networking #gbrshrmbeing social brings us clarity, immediacy and meaningful connections 45. +Thank You! Robin Schooling, SPHRChristine AssafSilver Zebras, LLCWaste Managementrobin@silverzebras.comHRTact@gmail.com@RobinSchooling@HRTactHRSchoolhouse.comHRTact.com