Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
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Transcript of Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
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@IABCHOUSTONMARC NATHAN
@marc1919MAY 9 2013
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TODAY’S TOPICS
1) Digital Literacy2) Mobile Usage trends 3) Mobile Email Marketing4) Local Search Traffic 5) Multi-channel Engagement6) Surprise Bonus!
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DIGITAL LITERACY
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THREE R’s
R EADABILITY
R ESPONSIVE
R ELATIONSHIP
R
R
R
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DIGITAL LITERACY
SEARCH?
BUY SOMETHING?
ONLINE RESUME?
SELL SOMETHING?
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WEBSITE DIGITAL LITERACY
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NEW MOBILE INTERFACES
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PINCH, PULL, SPREAD, SWIPE
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WHO IS YOUR AUDIENCE?
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RESPONSIVE DESIGN
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MOBILE–FIRST DEVELOPMENT
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US SMART PHONE ADOPTION
1.2 billion smartphones will enter the market over the next 5 years. (ABIResearch)
165 million Active Android and Apple devices(www.businessinsiders.com)
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START WITH MOBILE
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EMAIL – THE KILLER APP
1836Morse Code
1939Radio Type
1971
1st Email*
1993Webmail
2003Blackberry
2004Gmail
*1st Spam
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MOBILE EMAIL CLIENTS
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WEB-BASED EMAIL SYSTEMS
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MASTERING MULTIPLE SCREENS
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ONE FOOT, TWO FEET, TEN FEET
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LOCAL SEARCH TRAFFIC
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LOCAL SEARCH TRAFFIC
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MULTI-CHANNEL ENGAGEMENT
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MONITORING DASHBOARD
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DASHBOARDS & PLATFORMS
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CONTENT AND CONTEXT
Tweet - 140 characters (56% have link)Facebook – Image + Status UpdateLinkedIn – Status UpdatePinterest – Image (High Production)Instagram – Image (Low Production)Vine – Video (6 Seconds – Low Production)YouTube – Video (30 seconds – 20 minutes)Vimeo – Video (3-60 minutes – High Production)Blog Post – Text (300 to 500 words)Ebook – Text (30 to 200 pages)Whitepaper – Text (5 to 20 pages)Infographic – Images + Text (High Production)Meme – Image + Message (Low Production)
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PRODUCT = MARKETING
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ANTI-TRENDS
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QR CODES
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CRICKETS – NON-ENGAGEMENT
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ONE SIZE FITS ALL
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THE FUTURE OF MOBILE
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17 Blogs About Trends
1. www.StartupHouston.com2. www.mashable.com3. www.techcrunch.com4. www.pandodaily.com5. www.launch.io6. www.techmeme.com7. www.techdirt.com8. www.smashingmagazine.com9. www.businessinsider.com10. www.ragan.com11. www.psfk.com12. www.springwise.com13. www.designspotter.com14. www.core77.com15. www.lifehacker.com16. www.theverge.com17. www.coolhunter.com