Going MobileChecklist for Delivering Your Content on Devices

Ulhas AnandSr. Product Manager

• Electronic

• Geographic

• Language

• Ancillary

• Media

Rights

Rights – Electronic

Rights – Geographical

Source: Wikipedia, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

Rights – Language

• Devices are there, now

for the content

• Spanish, Mandarin and

Russian markets will

mature

• Same title multiple

languages

Rights – Ancillary

• Ancillaries like audio, videos, images,

instructor resources, etc.

• Deliver what other aggregate stores do not

• Replace back-of-the-book CD/DVD-ROMs

Rights – Media

• Associated media

• Games and Videos

• Passive and participative experiences

• Rentals

• Subscriptions

• Freemium

• Ancillary

• Bundles

Pricing

• Secure rental models

• For individuals, institutions and libraries

• Fraction of cost, micro payments

• Geographies with weaker currencies

• Alternative to photocopying

Pricing – Rentals

• For individuals, institutions, book clubs,

associations and libraries

• Set of titles, title series, categories or entire

catalog

• Multi-seat and concurrency licenses

Pricing – Subscriptions

• Offer free content

• Advance digital copies and virtual sampling

• Content sharing among friends

• Sample chapters, ancillaries, etc.

• Access full content with limitations

• Up-sell to full access

Pricing – Freemium

• Add-on products

to monetize

rights

• Image and video

stock sales

• Usage rights

based pricing

Pricing – Ancillary

• Electronic + Print

• eBook + ancillaries

• eBook download + cloud

Pricing – Bundles

Source: O’reilly Books and Videos, http://www.oreilly.com

Develop a marketing plan that includes

•PR

•Website

•Social Media

•Affiliate Network (Reviewers, Bloggers, etc.)

•Institutional sales plan

Marketing

• PDF

• XML (content, catalog and meatadata)

• ePUB

Formats

• Usability

– WYSIWYG from Typesetting

– Fixed format display

– Suitable for tablets

• Advantages

– DRM through Adobe ACS4

– Low-cost content preparation

– Typesetting Software does not matter

Formats – PDF

• Disadvantages

– Smaller screen support

o No-reflow of text

– File size

– Enrichments

– Licensing cost

o ACS4

o RM SDK

Formats – PDF

• Usability

– Storage format

– Content, catalog and

metadata

• Advantages

– Extensible

– Future Proof, not

limited to one format

Formats – XML

• Disadvantages

– Needs planned

typesetting workflows

– More expensive in the

beginning

– Legacy content

support

• Usability

– Re-flowable text

– Suitable for all devices

• Advantages

– Format is a webpage

– Future proof, can work

outside an app

– Books-on-the-cloud

Formats – ePUB

• Disadvantages

– Formatting

– Enrichments

– Content conversion

costs

– No DRM

• Aggregators

– Metadata & content requirements

– Pricing model

– Reports

• Operating Systems

– What do/will your readers use?

– Prevalence, market share

– Rate of growth, future

Delivery

• Your own ebookstore

• Apps

• Buy once, read anywhere

Relationships

• Your own ebookstore

– Are your customers, your customers?

– Offer distinct advantages

– Marketing is vital

– Get to know your users

– Establish relationships

Relationships

• Apps

– Provide Apps that are useful

– Your value add

o Content

o Presentation

o Usability

– Rethink content flow

– Make use of the medium

– Make authors and users participate

Relationships

• Buy once, read anywhere

– Books-on-the-cloud

– Multi-format delivery

– Advantages to users that

approach direct

Relationships

• Offer to everyone, business model without

boundaries of Countries, Languages, Formats, OS

or Market places

• Don’t sell the same book to a user, without

creating additional value

• Offer more to those who come direct

• Allow authors and users to participate and be a

part of the content

• Make your customers, truly your customers

Relationships

Thank you!

Contact

info@ipublishcentral.comsales@ipublishcentral.com