Going Green- Commercially

An overview of what it entails for a company to go “green”

Why go “Green”?

Consumers are no longer ignoring the call to protect the planet

They are also conscious of those facing increasingly poor living conditions

Many consumers are trying to be responsible citizens of the world

They expect the same from companies

Why go “Green”?

Consumers are doing their homework when it comes to purchasing

They checking labels before buying

Research sites for information on businesses and manufacturing practices

Consumers also follow the public’s opinion on specific brands in the news or on social media

Why go “Green”?Stainable Reputations-

In Attracting Top Talent

In Attracting Investors

In Attracting Community Partners

In Attracting Consumer

s

Companies with Strong Reputations Outperform:

Compiled by Author from Source: nielsen.com

Why go “Green”?Key Purchasing Drivers for Consumers-

The products are made by a brand/company that I trust

The product is known for its health & wellness benefits

The product is made from fresh, natural and/or organic ingredients

The product is from a company known for being environmentally friendly

The product is from a company known for its commitment to social value

The product’s packaging is environmentally friendly

The product is from a company known for its commitment to my community

I saw an ad on television about the social and/or environmental good the product’s company is doing

0% 10% 20% 30% 40% 50% 60%

62%

59%

57%

45%

43%

41%

41%

34%

Compiled by Author from Source: nielsen.com

Why go “Green”?ROI-

Consumer brands that demonstrate sustainability outperform those that don’t:

In 2015, sales of consumer goods from sustainably conscious brands have grown more than 4% globally- Ones without grew less than 1%

66% of consumers say they are willing to pay more for sustainable brands- up from 55% in 2014 and 50% in 2013

Why go “Green”?ROI-

Sustainability is playing an significant role in consumer decision making

Commitment to the environment has the power to sway a consumer’s product purchase 45% of the time

Commitment to either social value or the consumer’s community are also important

Each influencing the purchasing decision by 43% and 41%, respectively

Why go “Green”?ROI-

In 2014, 65% of total sales globally were generated by brands actively marketing being socially and/or environmentally conscious

Large global brands that ignored sustainability:

Increased their reputational and business risks

Competitors of all sizes now have an opportunity to build trust with the predominantly young and the socially-conscious consumer

Why go “Green”?Government Incentives- State

California

Minnesota

Texas

Oregon

Washington

0 20 40 60 80 100 120 140 160 180 200

States with the Most number of State Incentives

Compiled by Author from Source: dsireusa.org

Why go “Green”?Government Incentives- State

District of Columbia

North Dakota

Puerto Rico

Kansas

West Virginia

0 2 4 6 8 10 12 14 16 18

States with the Least number of State Incentives

Compiled by Author from Source: dsireusa.org

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Works Cited

N.C. Clean Energy Technology Center. "Database of State Incentives for Renewables & Efficiency." DSIRE, U.S. Department of Energy, www.dsireusa.org/. Accessed 14 Nov. 2016.

The Nielsen Company. "The Sustainability Imperative: New Insights on Consumer Expecteations." GLOBAL SUSTAINABILITY REPORT, Nielsen, Oct. 2015, www.nielsen.com/content/dam/nielsenglobal/dk/docs/global-sustainability-report-oct-2015.pdf. Accessed 14 Nov. 2016.