Going from an MVP to a real,

scalable product

AJ ForsytheiCRACKED

iCracked

■ On demand iPhone repair and protection

■ We believe your phone is the remote control to your life

■ We’re creating the ‘AAA’ for your smartphone

■ Repair is the Trojan horse for customer acquisition

#hustlecon@spudzeee

How it started

How it started

■ I was my own customer and still am one of our best customers

■ Needed money, odd jobs

■ Started as a need

#hustlecon@spudzeee

Where we are now

■ 125 employees in 6 offices around the world San Francisco, Redwood City, Austin, London, Berlin

■ Over 2,300 iTechs worldwide, adding 5,000Nearly 10,000 people / month applying

#hustlecon@spudzeee

The beginning

■ Scaled by word of mouth

■ Anthony joined as co-founder

■ Became the coolest college job25 hours / week making $40-50k / year

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Becoming bigger than a college biz

Becoming bigger than a college biz

■ We learned a ton about who iTechs are and what we needed

■ We needed a funnel of people to apply to be iTechs

#hustlecon

Know your supply AND demand backwards and forwards

@spudzeee

But we needed to scale

■ We focused on specific devices. People always asked us why we didn’t fix Blackberries and Android. iOS was where it was at. We didn’t touch iPads for a year after we started.

#hustlecon

Become a master at your domain… then expand

So how did we scale?

#hustlecon

When expanding, cast a really big net but throw back the fish you don’t want■ Slow growth isn’t bad

@spudzeee

So how did we scale?

■ We shot bullets, then cannonballs

■ We tested absolutely everything, killed things fast and started again

■ A/B testing became our BFFL

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So how did we scale?

#hustlecon@spudzeee

So how did we scale?

#hustlecon

■ Always think bigger. Convince yourself when you’re small that you will be huge.

■ Make decisions you would make when you’re bigger

@spudzeee

So how did we scale?

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The results

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Learnings

#hustlecon

■ Let bigger companies spend capital to validate ideas

■ Hire for strength, not lack of weakness

■ Out innovate the things that kill you

■ You don’t necessarily need to know what you want to be

@spudzeee

The future

The future

#hustlecon

We’re building a highly technical on-demand service network that can solve any of your device needs including repair, trade-in, and protection

@spudzeee

AJ FORSYTHEFOUNDER, CEO

@spudzeee #hustlecon

#hustlecon@jessicascorpio