Going Digital: Creating an Internet-Based Non-profit€¦ · Kenya Association of Fundraising...
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Kenya Association of Fundraising Professionals: 19 th Eastern Africa Resource Mobilization Workshop Mombasa, Kenya | Dec. 7, 2012 @LizNgonzi Going Digital: Creating an Internet-Based Non-profit Presented by Liz Ngonzi
Transcript of Going Digital: Creating an Internet-Based Non-profit€¦ · Kenya Association of Fundraising...
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 7, 2012
@LizNgonzi
Going Digital:
Creating an
Internet-Based
Non-profit
Presented by Liz Ngonzi
About me:
@LizNgonzi
Goals
• Review the necessary elements in creating an effective online eco-system.
• Learn about various ways to measure the effectiveness of your online footprints.
• Discover ways in which your organization can leverage technology to differentiate delivery of its services.
• Review how effectively your respective organizations tell their stories online and through mobile channels.
@LizNgonzi
Your organization’s online eco-system
@LizNgonzi
Necessary elements for effective
management of your online eco-system
Continually and creatively demonstrates transparency
and reports impact of work.
Makes Giving EASY!
Delivers unified visual identity through all online /
offline channels.
Tells its story in ways that provide compelling reasons
for continued supporter engagement.
Effectively uses multiple social media platforms /
supporters to fundraise and create awareness.
Provides tools through which you can assess
effectiveness of online activities.
Mobile-enabled. @LizNgonzi
Assessment:
Tweetreach
report -
Kenyans4Kenya
@LizNgonzi
Assessment:
Page report -
“Liked”
@LizNgonzi
Assessment:
Page report -
“Reach”
@LizNgonzi
Assessment:
Page report -
“Talking About
This”
@LizNgonzi
Assessment:
Marketing
Campaign
@LizNgonzi
Assessment:
Marketing
Campaign
@LizNgonzi
300
2
0
0
160
20
1
2
Case study:
integrated
online /
offline rural
community-
led
advocacy
@LizNgonzi
Case study:
mobile
service
delivery
@LizNgonzi
Case study:
mobile
service
delivery
@LizNgonzi
@LizNgonzi
Case
study:
mobile
service
delivery
@LizNgonzi
@LizNgonzi
@LizNgonzi
@LizNgonzi
Organizational self-assessment:
• Are you setup to effectively attract and convert new supporters online or through mobile channels?
• Is your story compelling and accessible on multiple channels and in varied formats?
• Do you give your most devoted supporters every possible tool to share their zeal about your story?
• Are you using technology to differentiate your organization’s service offerings?
@LizNgonzi
“Until the lion has his or her own storyteller, the hunter
will always have the best part of the story."
~ Ewe-mina Proverb
Source: afriprov.org @LizNgonzi
Emerging Trends On the Horizon: Industry Consolidation
Requiring Organizations to Re-think Competition and
Collaboration
?
Asante Sana
@LizNgonzi
• Social Networking Books
– www.deannazandt.com/sharethischange
– www.amazon.com/Networked-Nonprofit-Connecting-Social-Change/dp/0470547979
– www.socialbrite.org/sharing-center/metrics
• Technology Resources
– Cloud Basics for Nonprofits and Libraries
– www.techsoup.org/learningcenter/internet/page12826.cfm
– Selecting the Right Technology Vendor
– www.npower.org/files/page/vendorguide.pdf
• Usability Resources
– User Testing – www.usertesting.com
– Feedback Army – www.feedbackarmy.com
– Ethnio – www.ethniodev.com
– Google Browser Size Labs – http://browsersize.googlelabs.com
• Video
– YouTube – www.youtube.com/nonprofits
• Text Messaging
– Mobile Accord – www.mobileaccord.com
– Mobile Commons – www.mcommons.com
– “Top 10 SMS Campaigns of Q1”
Resources
@LizNgonzi
• App Creation – AppMakr – www.appmakr.com
• Communications Planning – Smart Chart 3.0 – www.smartchart.org
• E-mail events and invitations – www.evite.com
• E-mail only ASP - Constant Contact – www.constantcontact.com
• Full-service ASP’s
– Convio – www.convio.com
– Blackbaud – www.blackbaud.com
• List Append Services
– Fresh Address – www.freshaddress.com
– Exact Target – http://email.exacttarget.com/ETWeb/default.aspx
• Online training
– NTEN – www.nten.org
– Agitator – www.theagitator.net
• Social Networking Books
– www.deannazandt.com/sharethischange
– www.amazon.com/Networked-Nonprofit-Connecting-Social-Change/dp/0470547979
– www.socialbrite.org/sharing-center/metrics
Resources
@LizNgonzi
• 21 Examples of Crowdsourced Fundraising Platforms
• ePhilanthropy:
• Twitter Searches: #NPTech, #Mgiving, #MobileGiving, #ephilanthropy, #Onlinefundraising
• Google News: ePhilanthropy News Section
• SlideShare Presentation on Fundraising Using Zipcast
• Slideshare Blogpost on Building a Professional Brand Using SlideShare
Resources
@LizNgonzi
Sources Content / Image: Source:
Soccer Ball Goal http://4.bp.blogspot.com/-0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-
over-sky.jpg
Online Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpg
http://4.bp.blogspot.com/-
JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
Tweetreach Report:
Kenyans4Kenya
http://tweetreach.com/reach?q=Kenyans4Kenya
Facebook Reports https://www.facebook.com/pages/Amazing-Taste-LLC/220978881267974
ConstantContact
Screen Shots
http://www.constantcontact.com/index.jsp
Villages in Action
Screen Shot
http://villagesinaction.com/
MPrep Screen Shots • http://textmprep.com/home/for-kids/
• http://textmprep.com/home/for-parents/
BloodLink Logo /
Text2Live Content
• http://www.bloodlinkfoundation.org/texting_for_life.htm
• Screenshots Provided by Joseph Wang’endo and Hezekiah Mwaniki of BloodLink Foundation
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-a0dd7a3c7218/7483b893-e478-
44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-employee-benefits.jpg
Stacked Books http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-social-media/
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math
Classroom
http://tinyurl.com/7gngvzn
Phone Image http://gsnb.rutgers.edu/contact.php3
http://4.bp.blogspot.com/-JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
http://4.bp.blogspot.com/-JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
LIZ NGONZI
Pinterest.com/LizNgonzi
@LizNgonzi
+1 732.208.3304
SlideShare.net/ElizabethNgonzi
Epsilen.com/EN33 | LizNgonzi.com
