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Goes Brand identity program This guide will provide you with the basic knowledge of the guidelines for using the brand identity of Goes

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Summary Intro Corporate value Typograhie Corporate logo Coporate color palette Corporate logo guide Communication material Business card Letter head Press release

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Intro A carefully managed and well-implemented brand identity program will help carry our brand message to the final consumer. This guideline is provided to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual communication materials. By accurately implementing this brand identity system, you protect the equity of Goes brand and better support its repositioning.

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Corporate value Customer driven Passionate, Goes managers are primarily users, sharing the same enthusiasm for fun, adventure and sport with a clear understanding of customer needs Equity Made by and for people, Goes business strategy is built on sharing values. It stands as unique in this financial economic era. Quality Through long term partnership with key manufacturers of the Industry, Goes quality remains unbeatable in our product category.

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Typographie Adobe Verdana is Goes Europes corporate typeface. There are several style and weight options within this font family. The correct styles and weights to use are listed below. These fonts are to be included in all print communications such as brochures, advertising, and digital media. The only exception to this font rule is in some web applications where Arial (PC) and Helvetica (Mac) can be used Verdana regular sample - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana oblique sample - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold sample - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold sample - ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Corporate Logo The most fundamental visual element of a brand identity is its brandmark.

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Corporate Logo Corporate logo without base line

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Corporate Logo Acceptable use : Color version :

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Corporate Logo Acceptable use : Black and White version :

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Corporate logo Unacceptable uses The consistent and correct application of the Goes brandmark is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Goes brandmark. Exception can be done for clothing Brand and logo cannot be separate

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Corporate logo Unacceptable uses Logo and brand, cannot be strecth Brand and logo cannot be separate

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Base line Authorized bases line are : English : NOT JUST ANOTHER BRAND French : La marque part

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Corporate color palette To maximize brand recognition, the logo has been designed to be reproduced using specific core colors, and must not be reproduced using any other colors. In addition to the core color palette, a support palette has been selected to ensurethe consistent use of color across the various printed and electronic elements of the Goes group marketing program. Please refer to the Corporate Color Guide (Slide X of this document) for official color specifications and their appropriate application. If you have questions regarding the appropriate application of these corporate color standards, please contact our communication department at +41 21 550 61 36 avalla@goeseurope.com

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Corporate color palette Orange Pantone code C 151 Grey Pantone - 424C Black

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Communication material Business card

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Communication material Letter head Check World model provide by your Goes Contact. Email Signature Antoine Valla Communications, experiential marketing & Events Goes Europe - www.goeseurope.comwww.goeseurope.com Office : +41 21 550 61 36 - Swiss Cell : +41 79 537 86 59 French Cell : +33 6 65 20 19 33 Skype ID : valla.a Head quarter of GD France : GD France SAS -5/7 Avenue Armand Esders - ZI du Coudray - F-93151 Le Blanc Mesnil Cedex

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