Distance between Mumbai and Thiruvananthapuram - 1543 kms

No of Television Stations- None

Population- 20 million and climbing

Average Number of News / Events of this Region covered in National Press per Day - ???

No of Regular Press Representatives of National Media - 3-5%

No. of Stories of the Region featured per Day - Insignificant

© Ajay Thakur

An Eyeball of an Ideafor the Unexplored West

GOA TV

© Ajay Thakur

Why are we reading this… 300+ Licensed Satellite Channels in India…Not One

Specific to Konkan Region 300+ Licensed Satellite Channels in India…Not One

in Konkani 300+ Licensed Satellite Channels in India…Not One

Specific to Konkan Region of Maharashtra, Karnataka & Adjoining Areas

Because Television Business is simpler, sharper & lucrative than we thought it was

© Ajay Thakur

Why are we reading this… Because the Myth of Television Broadcast needs to

be demystified Because Decentralisation of Television Coverage is

the Future of the Business Because Technology is simpler and cheaper than we

thought Because Turnaround Time & Untapped Content

WILL BE the Money in here

© Ajay Thakur

Myth 1: Goa is Small Travel from Mumbai /

Bengaluru to the Region on the right is difficult

Access from Goa is easier STV Goa News was launched

for Goa but had widespread audience & reporting in these areas

Culturally & Socially too this Region has remarkable similarities

© Ajay Thakur

Myth 2: Small Population Goa - 14,00,000+ Ratnagiri - 16,96,777+ Kolhapur - 12,27,547+ Solapur - 38,49,543+ Belgaum - 42,14,505+ Hubli - 8,40,214+ Dharwad - 7,00,000+ Karwar - 1,00,000+ Mangalore - 4,00,000+ The above are mostly Urban

Population and we haven’t counted the Rural Numbers

© Ajay Thakur

Myth 3: No Common Market NamMa TV is a Cable based Television Channel clocking

highest viewer-ship in Coastal Karnataka

Konkan TV is a Web Based YouTube like Internet TV with a good recall value

STV Goa News is the most successful model nearer home that a dedicated viewer-ship even as against established Marathi Channels in Maharashtra and Kannada Channels in Karnataka purely because of its local reporting approach

© Ajay Thakur

Myth 4: Local, not Regional TV North Goa is consolidated under One Cable Network while South Goa

has two Networks. Similarly Konkan has seen seen numerous M&A which has created large size Cable Networks owned by Hathway, IN & DEN.

According to Media Partners Asia, Cable TV penetration in India will go up from 62 % in 2007 to 65.4 % in 2010 and revenue will shoot up from $ 5.1billion in 2007 to $ 7.7 billion in 2010

NamMa TV, Coastal Karnataka’s biggest TV Channel is Cable based and can be accessed in most Urban TV Homes

Konkan TV, is an Internet TV watched worldwide for local snippets and events on Konkan

Even Goa has 3 Channels broadcasting round-the-clock programming. Proof that these Channels can traverse cross regional cable TV networks.

© Ajay Thakur

Myth 5: Satellite TV? I’m-possible The Region has no possibility/need for a Satellite Channel as Konkan

Region is 60% rural A TAM Media Research states that the switch to DTH services provided

viewers 43 channels more than cable TV services. What's surprising, however, is that the survey found that penetration of digital services in rural areas is four times higher than in the urban areas of the country

Mostly, inaccessible terrain would delay cable based broadband hence DTH & its Cheaper version

Broadband based Cable in Urban will access Satellite Channels through Internet TV also besides the bouquet offered

Satellite TV has the advantage of reaching the Expats from Maharashtra, Karnataka (Ranked 3,4 in Emigrants abroad) as well as Goans

© Ajay Thakur

Myth 6: TV Tech is Expensive! Case 1: IPT Suitcase (40 kgs / 50

lakhs) on the Right can be used for live transmission instead of an OB Van (3 tons / 1.50+ cr )

Case 2: Laptops (15K) + Handycams (12K) + Broadband (2K@2Mbps / mth) for faster news gathering

Case 3: Remote + Single Window News Production & Management of quick, slick news as seen on the Right

© Ajay Thakur

Myth 7: News 24? Sustainable Mathematics 1 - 1 News = 3 min, 1 Hour / Newscast = 19 News, 1

Day = 12 Newscast (Fresh rest Repeats) = 200 Approx News

Mathematics 2 - 200 News / 10 Cities + Adjoining Regions = 20 News…POSSIBLE ;)

News by definition is what is NEW (thanks to extensive coverage / reporters everywhere); is UNUSUAL (smart television thanks to a stolid newsroom); is INTERESTING (TV news has to hold attention with formats, graphics & content….possible but not tried out); is SIGNIFICANT & is ABOUT PEOPLE (there is an absence of TV that talks about the people around us and what they aspire / suffer)

© Ajay Thakur

Myth 8: Where is the Content? Tiatr, Jatras, Goan / North & Coastal Canara Folk Art, Konkan

Maratha Theatre, Music Videos, Modern Music Forms, Serials, Telefilms, Feature Films

LIVE Coverage - Gram Sabhas, Legislative Assemblies, Sports, Zatra & Feasts, Commodity Markets, Events based in the Region, IFFI, etc

Travelogues, Interviews, Chats, Opinion based Programmes, Target Audience

All formats in English / Konkani / Marathi / Kannada

© Ajay Thakur

Myth 9: Xpensive Biz, No Returns Mathematics of Expenditure

Mathematics of Returns Projected Air Time

Hours / Day

Fresh Content / Day

Slots / Day Minutes / Day Spots / Day

24 12 24 120 720

Amt / Spot Earn / Day Earn / Year140 100800 36792000

Cost / Year Cost / Month Cost / Day Cost / Hour

36,000,000 3,000,000 100,000 8,333.33

© Ajay Thakur

Myth 9: Xpensive Biz, No Returns Mathematics of Expenditure - Space Selling or Revenue

Sharing of Scrolls etc with Cable TV Networks to reduce hosting costs, DTH hosting Costs have reduced, Technology can be leased instead of outright purchase

Mathematics of Returns - Selling Programme Space, DTH Operators to share revenue as a part of bouquet, Selling thru’ Media Selling Outfits, Content Syndication and Selling, eCommerce twinning with Website / Internet TV

© Ajay Thakur

Myth 10: Experts? People Cost? Multitasking helps cut people cost in Production Lack of Technical Experts, Cheap Technical Expertise -

Sri Lanka, Nepal offers cheaper but more skilled labour at a lesser cost

Outsource Programming Sell Programming Space CTC only for News / Current Affairs / LIVE related

function Channel to safeguard quality control only

© Ajay Thakur

Myth 11: Permission = Red Tape Step 1 : Start Takeover Run - a Cable Network based

Channel Step 2 : Acquire Machinery, Smoothen Operation, Train

Personnel, Build Classy Graphics, Build Content Step 3 : Apply for Satellite & IPTV license directly (90

working days) or Consultant like BECIL, EsselShyam or MediaGuru (lesser than 75 days)

Step 4: Hit the Ground running ;)

© Ajay Thakur

Thank You

GO1 (pronounced Goan) is a Concept to take / make local Konkan Television global class