Iconography pass

average

fail

Low impact High impact

Easy to solve Difficult to solve Almost impossible to solve

Report Summary

Your website score is

717out of 100

Website Review for go2africacomGenerated on January 19th 2012 at 205713 GMT

This report provides a review of the key factors that influence the SEO and theusability of your website

The rank is a grade on a 100 point scale that represents your Internet MarketingEffectiveness The Algorithm is based on 50 criteria including search engine datawebsite structure site performance and others

If you need help to improve your website visit wwwWooRankcom to find anExpert in the Web Industry located in your area

Visitors

Content

Home analysis

Inside analysis

Website compliance

Easy to solve Difficult to solve Almost impossible to solve

Report Summary

Alexa rank 64389

Traffic estimation 30000 to 100000 visitorsmonthCompete rank 184320

Indexed pages 12900Popular pages Go 2 Africa | The Experts in African Safari Travel

Africa Safari Travel - Tours amp African Travel GuidMarondera | Mashonaland East | Go 2 AfricaChimanimani | Manicaland | Go 2 AfricaChingola | Copperbelt Province | Go 2 AfricaKasama | Northern Province | Go 2 AfricaSioma | Western Province Zambia | Go 2 AfricaAfrica Travel Newsletters | Go 2 Africa

URL httpgo2africacom Length 9 charactersTitle Go 2 Africa | The Experts in African Safari Travel Length 50 charactersMeta descriptionPlanning an African safari Let us help you With over 300 years combined travel experience we are the experts in creatingdream vacations in Africa Length 149 characters

Meta keywords MissingHeadings H1(1) H2(1) H3(2) H4(0) H5(0) H6(0)Images We found 16 images on this website 2 alt attributes are empty or missingTextHTML ratio 2446Frames NoFlash No

Inside pages analysis Nice You have different titles on each pages TextHTML ratio - 2446

www resolveBe careful Your website without www doesnt redirect to www (or the opposite) Its duplicate contentrobotstxt httpwwwgo2africacomrobotstxtXML Sitemaps httpwwwgo2africacomsitemapxmlLanguage Declared Missing Detected MissingDoctype XHTML 10 StrictEncoding UTF-8

Popularity

Directories

Social Media

Usability

Server

Other facts

Report Details

Google Analytics YesW3C validity InvalidMicroformats rel-nofollowDublin Core MissingGeo Meta Tags Missing

Google last crawl date UnknownBacklinks 4110edu backlinks 37gov backlinks 0

DMOZ YesYahoo Directory Yes

Delicious links 0Digg entries 2Twitter recent backlinks 19Twitter account check Twitter username go2africa is already taken Is it yoursWikipedia backlinks 102Feeds Missing

Readability level TeenagerFavicon

Load time 0921 second(s) (32538 sKb)IP 6622838204Location PLANO TEXAS UNITED STATES

gzip No

Safe browsing Yes

Visitors

Content

Report Details

A low rank means that your website gets lots of visitors

Your Alexa Rank is a good estimate of worldwide traffic to your website although it is not 100accurate

Reviewing the most visited websites by country can give you valuable insights

Quantcast provides similar services

We use several different tools to estimate web traffic Googletrade Ad Planner Googletrade Trends andAlexa

Nevertheless your analytics will provide the accurate traffic data

Compete Rank estimates traffic from visitors in the USA

Alexa rank 64389

Traffic estimation 30000 to 100000 visitorsmonth

Compete rank 184320

This is the number of pages on your website that are indexed by Googletrade

The more pages that search engines index the better

A low number (relative to the total number of pagesURLs on your website) probably indicates thatyour internal link architecture needs improvement and is preventing Search engines from crawlingall pages on your website

Resource Check here to see if your content has been plagiarized Then make test with specifiedkeywords in the search engine to analyze your relative position for these keywords

This lists the popular pages on your website

Indexed pages 12900

Popular pages Go 2 Africa | The Experts in African Safari TravelAfrica Safari Travel - Tours amp African Travel GuidMarondera | Mashonaland East | Go 2 AfricaChimanimani | Manicaland | Go 2 AfricaChingola | Copperbelt Province | Go 2 AfricaKasama | Northern Province | Go 2 AfricaSioma | Western Province Zambia | Go 2 AfricaAfrica Travel Newsletters | Go 2 Africa

In-Site SEOHome analysis

Keep your URLs short If possible avoid long domain names

A descriptive URL is better recognized by search engines A user should be able to look at theaddress bar and make an accurate guess about the content of the page before reaching it (eghttpwwwmysitecomenproducts)

Keep in mind that URLs are an important part of a comprehensive SEO strategy

Use clean URLs to make your site more crawlable by Googletrade

Resource Search for a good domain name here If no good names are available consider asecond hand domain from Sedo

To prevent brand theft you might consider trademarking your domain name

Your title contains between 10 and 70 characters which is great

Make sure your title is explicit and contains your most important keywords

Be sure that each page has a unique title

Resource Use this snippet-optimizer to see how your titles and descriptions will look in Googletradesearch results

Meta descriptions allow you to influence how your web pages are described and displayed insearch results

Your meta description contains between 70 and 160 characters which is great

Ensure that your meta description is explicit and contains your most important keywords

Also be sure that each page has a unique meta description

Meta keywords is used to indicate keywords that are supposedly relevant to your websites contentHowever because search engine spammers have abused this tag it provides little to no benefit toyour search rankings

Your website is structured using HTML headingslevels (ltH1gt to ltH6gt) which is great

Use your keywords in the headings Make sure the first level (ltH1gt) includes your most importantkeywords

For greater SEO only use one ltH1gt title per page

URL httpgo2africacomLength 9 characters

Title Go 2 Africa | The Experts in African Safari TravelLength 50 characters

Meta description Planning an African safari Let us help you Withover 300 years combined travel experience we arethe experts in creating dream vacations in AfricaLength 149 characters

Meta keywords Missing

Headings

[H1] African Safari[H2] African Travel[H3] My Wishlist[H3] Planning an African Safari

H1 H2 H3 H4 H5 H6

1 1 2 0 0 0

(more)

Most or all of your images have alternative text ( the alt attribute) which is good

Alternative text describes your images so they can appear in Googletrade Images search results

Check the images on your website and make sure effective ALT text is specified for each image

Click here to find out how to optimize images for search engines

Restrict the number and size of images to optimize your websites page load times

Resource Use the Wayback Machine to review the design of any website in the past

Your websites ratio of text to HTML code is higher than 15 which is great

Although your textcode ratio is good you can always improve it by adding more text content toyour pages

Higher ratios boost SEO by increasing keyword density

There are no frames used on your homepage which is great

Frames can cause problems for search engines because they dont correspond to the conceptualmodel of the web Avoid frames whenever possible

No Flash content has been detected on your homepage which is good

Flash should only be used for specific enhancements Avoid full Flash websites to maximize SEO

Although Flash content often looks nicer it cannot be indexed by search engines (however thismay change in the near future)

This advice also applies to AJAX (however this may also change in the near future)

Images We found 16 images on this website2 alt attributes are empty or missing

TextHTML ratio 2446

Frames No

Flash No

Inside analysis

No duplicate content has been detected on the pages of your website

Use Googletrade Webmaster Tool to improve the way search engines index your website

Inside pages analysis Nice You have different titles on each pages

Title Meta description TextHTML ratio

Go 2 Africa | The Experts in African Safari Travel 2446

Africa Safari Travel - Tours amp African Travel Guide 1488

Marondera | Mashonaland East | Go 2 Africa 1016

Website compliance

Be sure that httpgo2africacom and httpwwwgo2africacom are not running in parallel

Redirecting requests from a non-preferred hostname is important because search engines considerURLs with and without www as two different websites

Once your preferred domain is set use a 301 redirect for all traffic to your non-preferred domain

www resolve Be careful Your website without www doesntredirect to www (or the opposite) Its duplicatecontent

Define the language of the content in each pages HTML codeSpecify the language code in the URL as well (eg mywebsitecomfrmycontenthtml)Check out these tips for building a multilingual website

Your website has a robotstxt file which is great

A robotstxt file allows you to restrict the access of search engine robots that crawl the web and itcan prevent these robots from accessing specific directories and pages It also specifies where theXML sitemap file is located

Click here to check your robotstxt file for syntax errors

Your website has an XML sitemap which is great

A sitemap lists URLs that are available for crawling and can include additional information like lastupdate frequency of changes and importance This allows search engines to crawl the site moreintelligently

Despite sporadic debates regarding this issue we recommend that you submit an XML sitemap toGoogletrade Webmasters Tools and to Yahoo Site Explorer

You have not specified the language of your website Use the META Language Tag to specify thenatural language of your website

Tips for multilingual websites

Declaring a doctype helps web browsers to render content correctly

Languagecharacter encoding is specified which is great

Specifying languagecharacter encoding can prevent problems with the rendering of specialcharacters

Your website is monitored by Googletrade Analytics

Be sure to leverage its full potential

Use valid markup that contains no errors Syntax errors can make your page difficult for searchengines to index

To fix the detected errors run the W3C validation service

W3C is a consortium that sets the web standards

Your website takes advantage of Microformats which is good

Microformat is a technical semantic markup that can be used to better structure the data submittedto search engines

Thanks to Microformats Googletrade regularly improves its search results presentation

Your website does not take advantage of Dublin Core

robotstxt httpwwwgo2africacomrobotstxt

XML Sitemaps httpwwwgo2africacomsitemapxml

Language Declared MissingDetected Missing

Doctype XHTML 10 Strict

Encoding UTF-8

Google Analytics Yes

W3C validity Invalid

Microformats rel-nofollow

Dublin Core Missing

Off-Site SEO

Dublin Core is a set of standard metadata elements used to describe the contents of a website

Your website is not geotagged

Although Googletrade ignores Geo-Meta Tags the search engine Bing takes them into account

Geo Meta Tags Missing

Popularity

Googletrade periodically crawls websites looking for new and updated content In general you wantGoogletrade to crawl your site as often as possible so your new content shows up in search results

Click here to ensure your websites content and links have been indexed by Googletrade

If Googlestrade cache of your website lacks text or links theres probably a programming problem

Backlinks links that point to your website from other websites Its like a popularity rating for yourwebsite

Since this factor is crucial to SEO you should have a strategy to improve the quantity and quality ofbacklinks

Because they are strictly reserved for educational institutions edu domains are consideredauthority sites

Links to your website from edu domains have stronger SEO impact

Because they are strictly reserved for government institutions gov domains are consideredauthority sites

Links to your website from gov domains domains have stronger SEO impact

Google last crawl date Unknown

Backlinks 4110

edu backlinks 37

gov backlinks 0

Directories

Your website is listed in DMOZ a multilingual open content directory constructed and maintainedby a community of volunteer editors

Make sure its description is up-to-date because search engines take DMOZ into account

The Yahoo Directory is a web directory which rivals DMOZ

It offers two options for suggesting websites for possible listing Standard (which is free) and apaid submission process that offers expedited review

DMOZ Yes

Yahoo Directory Yes

Social Media

Delicious is a popular social bookmarking web service for storing sharing and discoveringwebsites

Monitoring Delicious is a great way to see whats hot on your website

Delicious links 0

Usability

Website informations

Resource Monitor your brand in social media using tools like Addictomatic

Digg is a social news website made for people to discover and share content

Monitoring Digg is a great way to see whats hot on your website

Resource Monitor your brand in social media using tools like Addictomatic

Click here to browse the most recent tweets related to your website

Monitoring recent tweets tells you what people are saying about your website in real-time

Resource Monitor your brand in Twitter using tools like Topsy

Twitter is a fast-growing social network

If possible register a Twitter account in your brands name now to prevent identity theft

You should also check the availability of your brand name in other social networks

A few articles about or references to your website were found on Wikipedia

Since Wikipedia is currently the worlds largest wiki you should consider contributing a Wikipediaarticle about your website if one does not already exist

Your website does not provide a feed

Feeds are especially important for blogs and news websites Subscribers are notified of contentupdates which improves your websites visibility

Resource Did you know that FeedBurner provides custom RSS feeds and management tools tobloggers podcasters and other web-based content publishers

Digg entries 2

Twitter recent backlinks 19

Twitter account check Twitter username go2africa is already taken Is ityours

Wikipedia backlinks 102

Feeds Missing

This measures the approximate level of education necessary to understand content on yourwebsite

A website targeting a large audience should be easy to read for a teenager

Resource To further improve the readability of your website consider these 10 principles for webtypography

Your website has a favicon which is great Make sure this favicon is consistent with your brand

Resource Check out this amazing idea for improving user experience with a special favicon

Readability level Teenager

Favicon

Server

Load time 0921 second(s) (32538 sKb)

Your website is fast Well done

Site speed is becoming an important factor for ranking high in Googletrade search results

Resource Check out these other tips to make your website run faster

Resource Monitor your server and receive SMS alerts when your website is down with WebMonitoring Services

Your servers IP address has no impact on your SEO

Use Robtex and DNSstuff for comprehensive reports on your domain name server

To improve your websites responsiveness locate your servers close to your main markets

Click here to test your website speed Everything is OK if the average time over 10 pings is lessthan 300ms

Your website does not take advantage of gzip

gzip is free and can help to improve your websites speed

Load time 0921 second(s) (32538 sKb)

IP 6622838204

Location PLANO TEXAS UNITED STATES

gzip No

Other facts

Your website is safe

No evidence of phishing andor malware has been detected

Safe browsing Yes

Related websites

This lists the websites related to your domain Some may be competitors and others may bewebsites with related content

Related websites httpwwweyesonafricanethttpwwwonsafaricomhttpwwwafricanskycomhttpwwwafricantravelcomhttpwwwafrican-safari-journalscomhttpwwwafricaguidecomhttpwwwkrugerparkcozahttpwwwuyaphicom

websites with related content

You may be able to use this information to see how your competitors are doing

Resource Use SpyFu and SEMrush to learn more about your competitors web marketingstrategies

Domain

Old domains are ranked higher by search engines and yield better SEO results

Googletrade temporarily reduces the page rank of new domains placing them into a sandbox

Using a domain that has been registered for many years can mitigate this effect

Consider these Whois tips to further improve your SEO

Whois There was error connecting to the whois server[whoisgodaddycom]