Go twitter crazy presentation

# Go Twitter Crazy

by Lia Kay Barrad

www.InSearchofCustomers.com

Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 2

Integrate your Traditional Marketing with an additional

Formula for Website and Social Media Success:

(Code + Content + Pretty) Conversation = Customers

Lia Kay Barrad’s Formulas for Marketing Success

Target Market Buying Habits + Planned Advertising +

Community Involvement = Marketing Materials + Action Plan

Tracking/ Analytics

Conversion/ROI

Customer Service

Business Success

Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470

3

How will this class help you find your customers?

FOCUS ON THE CONVERSATION

How to Create Conversations using Twitter

How to Automate your Social Media Efforts

How to Get Connections and Customers

This presentation is not - How to use Social Media (or other) Software…

For that I offer recommendations:

DIY Takes Time – For some, Lot’s of Time – Perhaps Too Much Time!

Please hire someone to help you with your Logistics


Maggie Barr @maggiebarr

Jory Barrad @barrad

Lia Kay Barrad @barradsbuzz

Sara Isenberg @saraisenberg

Karen Kefauver @karenkefauver

Kathy Long @katndmouse

Thanks to these amazing

pros for helping me

#GoTwitterCrazy

It’s Time to Stop Chasing Google

ReStart Chasing Customers

Time to ReThink Networking

and Word of Mouth Marketing

Time to see Social Media as a Referral Source

Time to Jump in the Stream

Lia Kay Barrad Copyright 2012. All Rights

Reserved. www.InSearchofCustomers.com

831-588-2470

5


Referrals have

gone Social,

Mobile, Local,

Talk, MeetUp,

Facebooked

and more...


Let Social Media be a way to:

Find Content

Create Content

Create Conversations

Get Customers

8 Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470

Online Conversations are about Content

Your Blog MeetUp Groups ChamberofCommerce


Online Conversations are about ROI



831-588-2470

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They forgot: To have Fun and Be Entertained

A Business Should know:


Kristi Scott @kirstiscott

Your Business

Interests

Have Fun, Follow Trends


An Image can mean an Ad or

Message with Words Relevant

to you or your business.

A Coupon Perhaps?

And… To have Fun

and Be Entertained

Free Fabric Friday for Followers



831-588-2470

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www.Emarketer.com


Technology to help us share


https://business.twitter.com/en/basics/what-is-twitter/







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And Twitter Profile Example

Keep it short but tweet…


Twitter Conversation


Keep the Conversation Going


Short but Tweetable

Use your Tweets as

Bookmarks for

interesting things to

return to later.

Keep the Conversation Going


New York Times News Feed

Follows Me!


Example Hash Tag (#SantaCruz)


A Retweet of my #SantaCruz post


Shorten the URL

with bit.ly

Email lists take time to

build. This took a

Retweet to one of my

tweets to his followers

(Yes, we are cousins

and fellow Marketing

Experts). Thanks,

www.JoryBarrad.com

Start a Hash Tag for a purpose: #GoTwitterCrazy


One place, one time, anytime

Lia Kay Barrad Copyright 2012. All Rights Reserved.

www.InSearchofCustomers.com 831-588-2470 26

Hoot Suite Application Setup


Hoot Suite to Twitter to Facebook


Sara Likes this….

Be Careful: DO NOT OVER SHARE or OVER TWEET….

Hoot Suite Scheduled Tweet


Another way to start a conversation

is with Google Alerts



Use Google Alerts with

a Keyword of value

to/from Media to Start

the Social Media

Conversation

Add Sharing app

to your website

pages.

Thanks Marlene for submitting Press Release

Start with a Press Release

LinkedIn Group to Twitter if I want. Remember if you have already shared this

discussion, do not check Twitter as it will now go back to Facebook; do not be redundant and annoying.


•

Email of LinkedIn Discussion


In Order for your Social Media to be effective,

Your Website has to be effective.


If you want followers, give them a reason to follow


Their conversation – Win Tickets. Their solution. A Tweet.

Nice going. I can do this.


Complication promotion…Apps, Enter on Facebook….really?


Let’s Go Twitter Crazy


Go twitter crazy presentation

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