Go to2011

BEYOND GAMIFICATION

BEYOND GAMIFICATIONare your apps REALLY playful? are your apps REALLY playful?

Valentina RaoValentina Rao

@PlayfulPanda1@PlayfulPanda1

[email protected]@playfulpandas.com

Playful Pandas playful solutions to serious problemsPlayful Pandas playful solutions to serious problems

AboutAbout

Utrecht University/GATE projectUtrecht University/GATE project

Gamification: the

latest magic trick?

Gamification: the

latest magic trick?

QuickTime™ and a decompressor

are needed to see this picture.

Introducinga New Era

Introducinga New Era

Task ManagementTask Management

Social Management

Social Management

Cancer Management

Cancer Management





where are the badges?where are the badges?

Gamification is..Gamification is..

“The process of using game thinking and game mechanics to engage users and solve problems” “The process of using game thinking and game

mechanics to engage users and solve problems”

Gabe ZichermannGabe Zichermann

Foursquare works,

doesn’t it? Foursquare works,

doesn’t it?

“Anything that can be measured, can be made into a game”

“Anything that can be measured, can be made into a game”

Jesse SchellJesse SchellQuickTime™ and a

decompressorare needed to see this picture.

Basic InstinctsBasic Instincts

Is this fun?Is this fun?

Points

Levels

Badges

Quests

Progress bars

Leaderboards

Points

Levels

Badges

Quests

Progress bars

Leaderboards

Prizes

Money

Gold stars

Punishments

Threats

Loss of Power

Prizes

Money

Gold stars

Punishments

Threats

Loss of Power

Communist RussiaCommunist RussiaLenin, 1917:

how do we motivate workers, without having to pay them more?

Lenin, 1917: how do we motivate workers,

without having to pay them more?

Fly Miles, Loyalty CardsFly Miles, Loyalty Cards





The “sugar” principle

The “sugar” principle



THIS is fun!THIS is fun!

What makes a game FUN?

What makes a game FUN?



RULES RULES

GOALSGOALS

FICTIONFICTION

GOALSGOALS

RULESRULES

Fiction: not usuallyFiction: not usually

Open Play: less rules and goals, instead, a lot of

fiction

Open Play: less rules and goals, instead, a lot of

fiction

SebastianDeterdingSebastianDeterding

“Games are Possibility Engines”“Games are Possibility Engines”

FUN is... FUN is...

Recognizing patterns and solving problems - a form of learning

Recognizing patterns and solving problems - a form of learning

Raph KosterRaph Koster

FUN is..FUN is..

Balance between skills and challenges

Balance between skills and challenges

FUN is...FUN is...

HumorHumor

Fun works best at making people do things they don’t want to do - but

nicely

Fun works best at making people do things they don’t want to do - but

nicely

The Fun of an Exotic Community

The Fun of an Exotic Community



The fun of OrderThe fun of Order

The Fun of PlacesThe Fun of Places

Why do they work?Why do they work?

Intrinsic MotivationIntrinsic Motivation

Intrinsic MotivationIntrinsic MotivationQuickTime™ and a


Self-knowledgeSelf-knowledge

LoveLoveFunFun

SexSex

PowerPower

MasteryMastery

BelongingBelonging

AutonomyAutonomyMeaningMeaning

LearningLearning

Extrinsic MotivationExtrinsic

MotivationQuickTime™ and a decompressor


Motivation 2.0, carrots and sticks, is giving place to Motivation 3.0, internal

motivation

Motivation 2.0, carrots and sticks, is giving place to Motivation 3.0, internal

motivation

Dan PinkDan Pink

Badge FatigueBadge FatigueQuickTime™ and a

Graphics decompressorare needed to see this picture.

progress warsprogress wars

Instead:Instead:

AutonomyAutonomyAutonomyAutonomyMasteryMasteryMasteryMastery

PurposePurposePurposePurpose

AutonomyAutonomy



MasteryMastery



PurposePurpose

The “Trash” EffectThe “Trash” Effect

To conclude:To conclude:

3 ways to gamify 3 ways to gamify

1 - Add Game Aesthetics

1 - Add Game Aesthetics

Search ExperienceSearch Experience

2 - Embed Game Mechanics

2 - Embed Game Mechanics

Gambling AdsGambling Ads

Speed Camera Lottery Speed Camera Lottery

ScaffoldingScaffolding

gradual increasegradual increase

in difficultyin difficulty

to match skillsto match skills

FeedbackFeedback

3 - Create aGame Experience

3 - Create aGame Experience

Real Life ConsequencesReal Life Consequences

“Every designer will think like a game designer”

“Every designer will think like a game designer”

Amy Jo KimAmy Jo Kim

Some ReferencesSome ReferencesQuickTime™ and a








Thank you for your attention!

Thank you for your attention!

[email protected]@playfulpandas.com

@PlayfulPanda1@PlayfulPanda1

Go to2011

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