How to Leverage Thought Leadership to Build a Consulting Practice
Go to Market Research - Thought Leadership Leverage
11
MARKET RESEARCH
-
Upload
thoughtleadership -
Category
Business
-
view
125 -
download
1
Transcript of Go to Market Research - Thought Leadership Leverage
A client wrote a six hundred page book on change, and when I asked him about his influences he said, “I didn’t want to look at anything else, I wanted to go at it from scratch.”
98% of his ideas weren’t particularly
unique.
Do your homework!Research your market climate, look for opportunities for content and partnerships, and always make sure you’re filling a gap.
MARKET RESEARCH
thoughtleadershipleverage.com 917.741.1881 [email protected]
Copyright © 2014 Thought Leadership Leverage. All Rights Reserved.