Go Online in the Recession: What's Next
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Transcript of Go Online in the Recession: What's Next
Search Marketing World 2009
Go Online in the Recession:What’s next.
Mark CongiustaHead of Interactive
Irish International BBDO and Proximity
Search Marketing World 2009
Search Marketing World 2009
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Search Marketing World 2009Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
Advertising Purchase
Customer decision cycle > Act I
Search Marketing World 2009Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
Advertising Purchase
Customer decision cycle > Act II
Search Marketing World 2009Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
Advertising Purchase
Customer decision cycle > Act III
Search Marketing World 2009
Competition makes you harder to find
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Competition makes you harder to find
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
A recession intensifies competition
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
A recession intensifies competition
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
If the customers won’t come to you…
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Leading online information resources
Society for New Communications Research, “Exploring the LinkBetween Customer Care and Brand Reputation in the Age of Social Media” April 23, 2008
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Forrester Research, “Social Media Playtime Is Over”, March 2009
Social media marketing spend“Assuming that the economy is in recession in the next six months, how
would you change your investment in social media?”
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http://offbeatink.com/tattoo-designs/tattooed-baby-with-brand-endorsements/
Customers are fickle
Friends are loyal
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http://www.flickr.com/photos/protoflux/544191007/
Share
• Socialize• Befriend• Add value• Become
indispensable
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http://www.flickr.com/photos/criminalintent/256540145/
Target
• Locate• Listen• Personalize• Remember
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http://www.flickr.com/photos/funtik/1175522045/
Engage
• E-mails• Podcasts• Webinars• Video• Export your
message
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http://www.flickr.com/photos/soylentgreen23/2995911291/
Converse
• Blogging• Thought piece
authorship• Relevant
speakingengagements
• Join theconversation
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Blogs Brand Extension
Social Networks E-commerce
Media Sites
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
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Engagement isanother word forreally, really goodcustomer service
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http://www.flickr.com/photos/techshownetwork/2961911760/
“Our belief is that ifwe keep putting greatproducts in front ofcustomers, they willcontinue to open theirwallets”
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Thank You!
http://www.twitter.com/InteractiveMark
http://www.linkedin.com/in/InteractiveMark