How to Go From Ordinary to Extraordinary with

Facebook

• Making Your Page look good• Posting on the page• Promoting Your Page

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Introduction to Facebook Pages

Why have a Page?• To promote your product /service/business• To increase brand awareness• To reach people globally• To increase the number of people you reach• To increase sales• To tell customers about new products/services• To get feedback on products/services• To create a community for your business/brand• To engage your customers• To increase purchase intent• To build a relationship with your audience• To make your customers feel loved!

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Make sure you have KEYWORDS in your info tab

Page Usernames

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1. Go to www.Facebook.com/username or click on “Resources” behind your page and “select a username”

Page Sections – Profile picture

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SIZE: 180 by 540 pixels and not bigger than 4MBIt can be changed as often as you like

To add: click on the pencil icon on the “?” where the photo usually is in the top left corner, choose “change picture” and follow the prompts

Suggestions:- Make it relevant to your page- Make it eye catching/interesting- Make it big enough to see!!!!!

Notes:- You cannot upload a photo if it is more than 3 times as tall as it is wide

Page Landing Tab

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Page Landing Tab

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What do you want people to see when they come to your page?- Info on your business/products- Specials- A competition to engage them- Something to make them laugh- Sign up to your newsletter- Watch a video of you in action- A reason to stay

Contact Tab

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Shop on Your Page

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YouTube Tab

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Slideshare app

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Flickr app

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Add a Newsletter Signup

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Facebook Questions

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IWIPA app

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Blog app

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Calendar app

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Recipe app

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Give Your Tabs Call to Actions

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Change the name so people know what they are clicking on!

Posting

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What Makes a Good Post?- Relevant- Interesting- Engages- Enquiring/questioning- Entertaining- Easy to comment on by fans

Think about….- What would you want to see?- What would you respond to?- What comments could they put?

POST 1What do you love about Sydney?

POST 2Would you rather visit the Opera House or the Bridge?

POST 3Share a Sydney secret spot with us…

Post Attachments

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What can you attach?• Links to articles, eg www.ezinearticles.com • Links to other websites• Links to other tabs on your page• Links to your website• Links to a video eg www.youtube.com • Photos• Video• Podcasts

Your Posts

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Are you?• Asking questions (easy ones?)• Giving relevant info?• Adding value to your visitors?• Doing what you promised visitors?• Posting regularly?• Adding links/photos/video to posts?• Regularly reviewing what has worked and what hasn’t?• Getting comments on your posts?• Responding to posts?• Responding to comments on your posts?• Being consistent with your posts?• Are your posts good quality?• Interesting?• Engaging?

Posting

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When to Post & How Often?

It is QUALITY not QUANTITY!!!

Research shows that pages get the same results if they post daily vs weekly

Decide what will work for you – that you can maintain!

For time of the day/days of the week monitor when you get the results

Plan Your Posts

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Facebook Updates

Date Day Post Time # likes # comments

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Posting

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Let’s post people!

Scheduling Posts on your Page

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Sendible (free 30 day trial, then $10/mth)Go to www.sendible.com and set up a free account

PostPlannerThis is a paid scheduling tool that works within Facebook for $4.95 per month http://apps.facebook.com/postplanner/?ref=ts

TweetdeckThis is free software that you download to your computer at www.tweetdeck.com and you can then schedule updates on your Facebook page, and LinkedIn and Twitter.

HootsuiteThis is free, it is all online, so you don’t need to download any software www.Hootsuite.com

You can choose when you want to post, so you could upload 7 days posts in one go!

Encourage Sharing on your Page

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In case you haven’t noticed Facebook Pages can’t be created and left, you need to keep

them going, otherwise it is like having a party and after all the guests have shown up you

leave….

Attracting Fans

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Ways to increase your fans- Invite your friends to become fans- Include your Facebook page details on your email signature- If you blog include the link at the bottom of each blog post- If you send an enewsletter to customers put it in there EVERY time with a link to your page- Post on other pages that are relevant, eg for a back support product I posted on back pain pages- Include your page details on your business card- Ask your fans to help you grow your fan base- Make sure your posts are good quality

Promote yourself

Building your Page

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• Quality posts• Regular posting• Commenting on visitors posts & comments• Posting on other RELEVANT pages as your page• Competitions - see Facebook guidelines www.facebook.com/promotions_guidelines.php• Incentivise potential visitors to join your page• Facebook ad’s• Branded applications, eg gifting• Events, it could be a virtual event• Sending updates to the people who like your page• Photos of people who like your page on your page that they can tag themselves in• Check out what other pages are doing that works, and copy them• Fun posts eg what do you think FBG stands for?• Guest posts• Q&A time on your page• Likers only coupons• Ask visitors to share your page with their friends

Building Your Page

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• Add a Facebook like box to your website• Add a social plugin to your website• Add a Facebook link to your email signature• Add a Facebook link to your enewsletter• Offer free content to encourage people to like your page• Invite all your Facebook friends to like your page• Find the influencers in your field and try to associate with them (their fans will follow them)• Ask your visitors what they want• Like other pages and ask them to like you back• Post photo’s with a call to action• Keep true to your purpose• Set goals• Keep up to date on the new Facebook additions

Experiment… try… rework… try again!

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Questions