Go Forth And Tell Stories: A Museum Case Study
Transcript of Go Forth And Tell Stories: A Museum Case Study
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Presented by @andybuddof Clearleft
Go Forth And Tell Stories
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People don’t read,they scan
- Jakob Nielsen
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The scent of information- Jared Spool
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We Created A Web Accessible to All
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We Created a WebWhich Was Dumbed Down
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We Forgot that PeopleRead for Pleasure
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The Web was Optimised for FOMO
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The Web Became aDumping Ground for Content
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Nobody Cares What The Chairman Thinks
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Our Web Copy Sucked
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Content StrategyTo The Rescue
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Reduce QuantityIncrease Quality
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Along Came Social Media to Compound the Problem
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Social Media Marketing Experts
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Our Content Made Them Rich
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Some Tried to Grow Their Reach
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Some Tried to ProtectContent with Paywalls
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Longform Backlash
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Ma!er
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Long Form StorytellingWasn’t New
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It’s About Building CapabilitiesNot Buying Technology
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Plenty of Tech PlatformsOut There
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Google Cultural Institute
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The Wellcome Collection
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Digital Collections
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The future of museums is in the stories you hold
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Presented by @andybuddof Clearleft
Go Forth And Tell Stories
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