The major card networks are pushing payment companies

to upgrade to EMV

or “CHIP CARD”

compatible points of sale by 2015.

CREDIT CARDS are TARGETS for FRAUD

NO CREDIT CARD NO LOVE!!!

CURRENT OPERATOR PAINSFees Higher Than You Think!

• 3-4% credit card transaction fees + $.30• Prepaid cards up to 20% fees• Credit card chargebacks• Intermediaries increase cost• Merchant Category Code Friction

• Cost to manage fraud = Cost of business

REAL COSTS ARE 7% TO 10%

Pain + Friction = Opportunity

DIGITAL CURRENCIES PAYMENTSare superior & here to stay

• Bitcoin – Most circulated ~$10B• Peer-to-peer secure, instant payments• Military-grade encryption • Less than 1% transaction fees • Transparent, verified, frictionless• Irreversible Payments…No CHARGEBACKS• Growing trust economy (AirBnb, Uber, etc)

WHAT IS DRIVING ADOPTION?

Peer-to-Peer

The CROWD is disruptingestablished incumbents

WHAT IS DRIVING ADOPTION?

CRYPTO CURRENCIES

BITCOIN HAS EVOLVED BEYOND ILLICIT USES SUCH AS “SILK ROAD”AND EARLY FAILURES LIKE “MT. GOX”, “BIPS“, AND OTHERS THAT WERE ROBBED OR MISMANAGED

GoCoin Lemonade Stand - Malibu, CA.

WHAT SCARES MERCHANTS AWAY?

• Price volatility• Liquidity Concerns• Reputation Risk• Security Risk• Scalability• Operational Impact • Supportability• Cannibalize Existing Sales?• Fear the Unknown!!!

THE ONLY FEAR MERCHANTS SHOULD HAVE IS

F.O.M.O. “Fear of missing out”

F.O.M.O. FUELS ADOPTION

83,683 daily transactions (Nov. 2013)

$500,000 orders in 1st week

800 orders in 24 hours

$130K net new customers

5% of all orders are with Bitcoin better for FRAUD

MERCHANT CASE STUDIES

Bitcoin Credit Card PayPal

0% 2.7% 2.7%>

NO MIDDLE MAN NO FRICTION

Won’t accept recurring chargesLarger average order valuesPay as you GOBitcoin Stored Value Alt-coins = TransactionsUnique bundling opportunities

HOW DO I GET BITCOINS

1.Download Wallet 2. Buy Coins

3. Earn Coins

ADDRESSABLE MARKET INCREASES 4X

1. Reach global markets with instant irreversible payments & no interchange/forex fees

2. The competitive drive for traffic and profits!

3. Payment processing and game engines with in- game commerce, tipping and gifting 4. Cost savings in chargeback management, wire fees, & fraud prevention

5. Don’t just add a new DIGITAL CURRENCY payment method …make it your #1 method at checkout

WHAT STEPS DO I TAKE TO ACCEPT COINS?

1. Review Your Checkout Process - SHOPPING CART PLUG-IN, GATEWAY OR CUSTOM - HOSTED VS. WHITELABEL INTEGRATION - SIMPLE BUTTON OR URL LINK TO FORM

2. Signup for a merchant account

3. Upload company KYC documents 4. Select currencies Bitcoin, Litecoin, Dogecoin

5. Enter bank routing or wire details

6. Determine Digital Currency / Fiat Splits

7. Test and GO Live

HOSTED INVOICE EXAMPLE

GOCOIN COIN TO CASH WORKFLOW

SHOPPING CART PLUG-IN EXAMPLE

FORMS CHECKOUT EXAMPLE

MERCHANT DASHBOARD

TRANSACTION HISTORY

CREATING FORMS OR DONATION BUTTONS

HOW DOES THIS AFFECT OPERATIONS?

1. Unique Payment Differences - UNDER & OVER PAYMENTS - NON PAYMENTS & DOUBLE PAYMENTS - PAID TO WRONG ADDRESS

2. Returns and refunds3. Support desks need training 4. Dashboard Integration5. Must be very transparent – Enthusiast demand it

WHAT STRATEGY SHOULD YOU TAKE?

1. Specific “DEALS” for Bitcoin & Alt-coins 2. Charge 5% - 10% less3. Bulk or Advanced Purchase Discounts 4. Ask about seed market with coin promotions

5. DON’T FORGET TO DRIVE TRAFFIC… it won’t drive itself

6. Incentivize international purchases with localized campaigns

BITCOIN: OPERATOR ON-RAMP

?QUESTIONS

THANK YOU

info@gocoin.com

Steve Beauregard