Go Big Or Go Home - Social Media For Large Groups
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Go Big Or Go Home Social Media for Large Groups
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Transcript of Go Big Or Go Home - Social Media For Large Groups
Go Big Or Go HomeSocial Media for Large Groups
It’s Like… Crab Fishing?
It’s Like… Crab Fishing?
Limited window of opportunity
It’s Like… Crab Fishing?
Limited window of opportunity
Requires a skilled team working together over long hours
It’s Like… Crab Fishing?
Limited window of opportunity
Requires a skilled team working together over long hours
Should result in a “haul” that sets you up for months
Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude
Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude
During
•Encourage social sharing
•Post exclusive event content
Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude
During
•Encourage social sharing
•Post exclusive event content
After
•Share content from the event
•Remember next year
Before: Grow & Involve
Before: Grow & Involve
Include, don’t exclude – most of your audience
probably will not be in attendance
Find ways to involve them, even if they’re not attending
Before: Grow & Involve
Include, don’t exclude – most of your audience
probably will not be in attendance
Find ways to involve them, even if they’re not attending
In every post about the upcoming event, ask your
audience what they want to hear about
“Chet King, CEO of OmniSoft, is our keynote speaker. If
you could ask him any question, what would it be?”
Before: Grow & Involve
Include, don’t exclude – most of your audience
probably will not be in attendance
Find ways to involve them, even if they’re not attending
In every post about the upcoming event, ask your
audience what they want to hear about
“Chet King, CEO of OmniSoft, is our keynote speaker. If
you could ask him any question, what would it be?”
Promote these posts with paid media
The true value of social media is self-reported consumer
data – but you have to pay to play
During: Be Social
During: Be Social
Encourage attendees to post social content
Even if you have to bribe them to do it!
During: Be Social
Encourage attendees to post social content
Even if you have to bribe them to do it!
Share attendees’ content during the event
It’s an opportunity to talk about yourself without
talking about yourself
During: Be Social
Encourage attendees to post social content
Even if you have to bribe them to do it!
Share attendees’ content during the event
It’s an opportunity to talk about yourself without
talking about yourself
Create exclusive content for the social audience
Use questions/topics suggested before the event as
your guide
Don’t exclude non-attendees by focusing on what
they missed out on
After: Keep It Going
After: Keep It Going
Continue creating and posting content from the
event and its speakers
Doesn’t have to tie back to the event explicitly
Pay attention to what works and incorporate that
into your content and event strategy
After: Keep It Going
Continue creating and posting content from the
event and its speakers
Doesn’t have to tie back to the event explicitly
Pay attention to what works and incorporate that
into your content and event strategy
For annual events, repost some content in the
lead up to next year’s
After: Keep It Going
Continue creating and posting content from the
event and its speakers
Doesn’t have to tie back to the event explicitly
Pay attention to what works and incorporate that
into your content and event strategy
For annual events, repost some content in the
lead up to next year’s
Promote, promote, promote this content!
It’s exclusive, you own it, and it should be what sets
your brand apart
Key Takeaways
Include, don’t exclude
Key Takeaways
Include, don’t exclude
Encourage social sharing
Key Takeaways
Include, don’t exclude
Encourage social sharing
Leverage and promote content
