Go agile with your analytics
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AGILE ANALYTICS APPRENEZ À DEVENIR AGILE
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Transcript of Go agile with your analytics
AGILE ANALYTICSAPPRENEZ À DEVENIR AGILE
Company
Why Agile Analytics?
SmartTag
Data Manager
Use cases and testimony
Agenda
COMPANYKEY FIGURES
years experience in digital analytics
customers from all sectors in 32 markets
sites measured
awards won
European certifications
server calls processed monthly
customer support satisfaction rate
19
+3,800
+400,000
11
6
100B+
96%
COMPANYRECOGNIZED GLOBAL LEADER
“AT Internet has continued its upward trajectory with its focus on technical innovation… [and] is
the newest entrant into the Leaders category” The Forrester Wave™: Web Analytics, Q2 2014 (May 2014)
COMPANYREFERENCES
COMPANY
HELP BUSINESSES TO
BOOST PERFORMANCE
COMPREHENSIVE,
REAL-TIME,
ACTIONABLE INSIGHTS
BY PROVIDING
FROM DATA TO VALUE
COMPANYANALYTICS SUITE
63%
Source : Sixth Annual CMO’s Agenda™ “THE AGILE ADVANTAGE”, 2014
COMMON MISCONCEPTIONS
› Tag everything
› Without all the information we can’t use the data
› The tagging check will be easy and quick
› Once the tagging is done, we can’t change it
› Measure LESS› Reduce the scope
› Split the implementations
› Measure BETTER› Guarantee data reliability
› Avoid data loss
Minimum Viable ProductMeasurement
F C D T D
Funnel effect
Knowledge
Time
SmartTag
At your service
http://developers.atinternet-solutions.com/
xt_an = 123
xt_ac = 21
identifiedVisitor.set({
id:'123',
category:'21'
});
SMARTTAGFLEXIBLE
Define once, update easily
Update your app withoutmodifying the code
Community
Open Source
SMARTTAGFLEXIBLE
Data Manager
At your service
COLLECT PROCESS STORE ANALYSE SHARE
DATA MANAGER
Improve and fix your
tagging
#1 tool for Agile Analyticsin AT Internet’s AnalyticsSuite
Facilitate your tagging
USE CASE 1
tag.page.set({name:‘ConversionPage'});
tag.page.set({chapter1:‘ConversionPage'});
tag.customVars.set({site: {1: 'ConversionPage'}});
FACILITATE YOUR TAGGING
USE CASE 1
tag.page.send({customObject: {pageType: ‘ConversionPage'}});
FACILITATE YOUR TAGGING
USE CASE 2IMPROVE AND FIX YOUR TAGGING
New site but without turnover?
USE CASE 2IMPROVE AND FIX YOUR TAGGING
› A mistake in your code with a forbidden symbol (€)
› Modifying in the code
› Need to fix the code by the technical team
› Need to submit the app a second time to the store
› Once it has been submitted, need to wait the users to upload
the version of their app
› Use Data Manager
USE CASE 2IMPROVE AND FIX YOUR TAGGING
Retrieve the variable containing the turnover
Remove the unwanted symbol
Fix the tagging in a few minutes !
USE CASE 2IMPROVE AND FIX YOUR TAGGING
The turnover is back directly with the release of Data Manager !
USE CASE 3CREATE NEW ANALYSES
TESTIMONYJORDI ROURA
› Ensure full control of data
› How do we use it to take full advantage of
AT Internet solutions ?
› Best practices on how to use it
