GNY Presentation March 22, 2011
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Transcript of GNY Presentation March 22, 2011
![Page 1: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/1.jpg)
Digital
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Digital• More Than 200
Billion YouTube
Views Per Day
• Almost 2x All 3
Major Network’s
Prime Time
Audiences
Combined
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What Now?
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What Now
• Webinars & Online
Orientations
• Internal Marketing
• Social Integration
• Newsletters
• Fundraising
![Page 8: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/8.jpg)
WEBINARS & ONLINE ORIENTATIONS
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ONLINE TRAINING• Augments Personal
Training & Saves Time
• Record Once, Play For
Everyone
• Track Viewership
• Gauge Comprehension
with Online Tests
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Online MBA
LONDON SCHOOL OF BUSINESS & FINANCE
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INTERNAL MARKETINGEmail Lists, Forums and More
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Internal Marketing
FORUMS
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• Flexible, Customized, Updates when you want them
• No need to share email addresses
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SOCIAL INTEGRATION
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STORYTELLING
Spreading the story helps
with:
• Recruitment
• Retention
• Sharing the message
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Social Media
Arnold Palmer Hospital in Orlando
MEET OUR KIDS
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BLOGGING
• “To run a better hospital,
this CEO became a better
blogger” - Boston Magazine
on Beth Israel CEO Paul Levy
http://bit.ly/hospitalblogger
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Social Media
![Page 19: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/19.jpg)
Social Media
YOUTUBE
![Page 20: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/20.jpg)
Social Media
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Social Media
• “It felt like we were making
a difference when my team
spent an hour or so a week
poking around.” - Marc
Needham, Director of Web
Technology at Scripps Health
San Diego
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NEWSLETTERS
![Page 23: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/23.jpg)
Newsletters
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Newsletters
TRACK EMAILS
• Delivery Rate
• Open Rate
• Click Through Rate
• Unsubscribe Rate
• Send To Friend Rate
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FUNDRAISING
![Page 26: GNY Presentation March 22, 2011](https://reader034.fdocuments.us/reader034/viewer/2022042816/559887de1a28ab4f398b4644/html5/thumbnails/26.jpg)
COMPANY
THE WEB IS MOBILE
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Fundraising
PAYPALBUMP
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EMERGING PLATFORMS
• Simpler, More Convenient
Donating
• Threaded Through People’s
Lives
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VOLUNTEER RETENTIONSocial Media To Gamification
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WHAT’S NEXTThe Coming Generation
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The New Volunteer
What’s Next
How do you keep
the next generation
of volunteers who
expect instant
gratification?
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Gaming
Gamification - The process of using game thinking and game mechanics to solve problems and engage users.
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• $2.18 Billion - Projected
2012 Social Gaming Revenue
• Average Farmville player is a
38 year old female.
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• Farmville, Burger Queen, & Airport Mania
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DESIGN RESULTS
• Design results to build
loyalty.
• Satisfy the Killers,
Achievers, Socializers, and
Explorers
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What’s Next
Use new media channels to share the reasons why people volunteer in the first place.