GMé | issuu 44

scorecard revolutionOften the poor relation to the yardage book,the humble scorecard is all set to reclaim itsrightful place as one of the most important

items your club will ever produce.

The leading business magazine for the pan-European golf industry

GolfGolfManagementE u ro p e page 27

September 2005www.portman.uk.com

UK £5.00 Eur €7.50US $9.25

The Ultimate Drive!BMW pairs up with the Ryder Cup as Europe prepares to take on the US in 2006.

The Ultimate Drive!BMW pairs up with the Ryder Cup as Europe prepares to take on the US in 2006.

We have been reliably informed that the R&A may be about to approve distancemeasuring devices for tournaments desirous of them. Supporters of the moveinsist it will benefit golf clubs. They claim it will speed up play as competitors

will play faster because they have immediate access to distance information.

Golf has changed, they claim, and yardages are widely available from avariety of sources, including yardage markers, sprinkler heads, yardage

books and caddies. That part of the argument, at least, is hard todispute. But many will bemoan the loss of the sight of golfers pacingforward or backward from the 150-yard markers.

The revision would be acknowledgment by the USGA and R&A thatknowing yardages is not gaining substantial advantage.The counter argument, however, will centre on the assertion thatgolf will speed up as more golfers carry distance devices ineveryday play.

The American model has always propagated the theory thatbuggies speed up play - yet if the course was not specifical-ly designed for buggy use, a golf car does not always speedup play.

Few of us who have ever used buggies will not have expe-rienced putting a ball wide left while the buggy pathruns right. And when you’ve walked over to it, yourealise you have the wrong club.You can return to the buggy and collect the correctclub or, more likely, you’ll attempt to adjust yourswing to compensate for the erroneous choice.This neither speeds play up nor enhances enjoymentof the game. Of course, GPS devices are no longerthe exclusive property of the golf car, as more andmore hand-held versions are coming onto themarket, which can either be clipped to your belt oryour bag.The major benefactors for this momentous deci-sion, and it is momentous for it will change thegame, will be global positioning satellite (GPS)system manufacturers.They are already making significant inroads intothe resort market and substantial lobbying will nowenable them to expand further. GPS is a burgeoningand competitive market but we must hope a slack-ening of the rules does not allow a surfeit of sub-standard product to flood the market.

Do you think this decision is good for golf clubs? Orgood for the industry as a whole? Email us your views

at [email protected]

Contents

Are the R&Aset to changecourse on GPS?

issue 44credits;editorJohn Vinicombe

contributorsDavid BowersNeville JohnsonRob Wright

publisherMichael Lenihan

administrationSharon O’Connell

printColourspeed

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Golf Management Europe September 2005

News

September 2005 Golf Management Europe

Lead StoryPGA European Tour Courses, which oper-ates and licenses high-calibre golf venuesacross Europe, has appointed DavidMacLaren as chief executive officer.

MacLaren (pictured above left) joinsfrom hotel and resort operator MarriottInternational, where he held the positionof director of golf operations, MarriottUK, with responsibility for 12 golfvenues, including Forest of Arden andDalmahoy.

He was also responsible for the stagingof the British Masters at Forest of Ardenbetween 2003 and 2005.

In his new role, MacLaren will assumeoverall responsibility for the managementand promotion of the seven venues whichcurrently comprise the PGA ETC portfolio.

Flagship venues within the groupcomprise Quinta do Lago in Portugal,Golf de Catalunya in Spain andKungsängen in Sweden, host to the 2005Scandinavian Masters. Other venuesinclude Fleesensee in Germany, Vanajanin Finland, Miklagard in Norway andEstonian Golf and Country Club.

Commenting on his new role, MacLarensaid: “I am hugely honoured to take thehelm of such a prestigious group ofvenues and a brand so highly regardedwithin the world of golf.

“We have a collection of excellent golfcourses which feature outstanding levelsof service and facilities, and we will beworking hard to increase our network inall major golf markets throughout Europe.”

Denis O’Brien snr, chairman of PGAEuropean Tour Courses commented: “Weare delighted to have secured a chiefexecutive of the calibre of David.

“He brings a wealth of experience fromhis role looking after some of the UK’sbest-known venues with Marriott and weare confident that he possesses theexpertise to grow PGA European TourCourses into one of the world’s premiergolf brands, synonymous with high quali-ty, prestigious venues.”

MacLaren’s position at Marriott hasbeen filled by Steve Follett, who hasbeen promoted from his role as directorof golf at the Forest of Arden.

MacLaren in pole position atPGA European Tour Courses

GCA to stageconference

Yet another golf conference will beheld at the St Andrews Bay Hotel in Fife,on October 12-13. Organised by the GolfConsultants Association, The Business ofGolf aims to showcase British expertisewithin the golf industry.

The event follows similar conferencesheld already this year in Turkey and theCzech Republic, while another on golfcourse development in Cyprus is sched-uled for October 15 at Aphrodite Hills.

Golf Clubs finally leavingtheir Ivory Towers

UK golf clubs are finally starting torespect the laws of the land, claims theNational Golf Clubs’ Advisory Association,which gives advice to clubs about allaspects of UK law.

“Most clubs have finally come out oftheir ivory towers - many screaming andkicking along the way - and realised theyaren’t exempt from the regular laws ofthe land,” says Michael Shaw, nationalsecretary of the NGCAA.

“The past decade has seen the non-stop introduction of new legislation, andall of these issues affect the day to dayrunning of clubs, who’ve finally beenforced to sit up and take notice.”

Shaw says that questions aboutemployment law, discipline and constitu-tional issues are the most common butthat queries about licensing are currentlyon the increase because of the imminentintroduction of the Licensing Act.

Acushnet aimto stop roguetraders

Acushnet, whose brands includeTitleist, FootJoy and Cobra, are leavingno stone unturned when it comes to thetrade of counterfeit goods, regardless ofthe size, type or location of the opera-tion.

Following a further wave of actionagainst the illegal manufacture, distribu-tion and sale of counterfeit golf equip-ment both in the UK and the US, thecompany has made some significantmoves to clamp down on this illegaltrade.

In the UK, officers from West YorkshireTrading Standards Service, assisted byPolice officers from divisions ofChapeltown and Killingbeck Police, havecarried out a series of raids on propertiesin the Leeds area in the fight against thesale of counterfeit golfing products.

Items seized by West Yorkshire TradingStandards last month had a street valueof £100,000.

In the US Acushnet recently filed suitsin Federal Courts against retailers andwholesalers dealing in counterfeit Pro V1golf balls and this continued action fromAcushnet, other leading golf manufactur-ers and the authorities highlights theirgrowing intolerance with counterfeitersregardless of the size, type or location ofoperation.


Comprising the Ava and Dufferin courses, Clandeboye Golf Club, situated in thecountryside of Lady Dufferin’s estate, near Newtownards, County Down, has recently

purchased a significant package of Jacobsen course maintenance equipment fromlocal dealer, Brodericks Grass Machinery. The fleet of equipment includes the latest

Jacobsen LF4677 light fairway mower, two Greens King IV ride on mowers and a Tri-King tees and surrounds mower.

Orangemen on parade

Barenbrug’s new distributorBarenbrug’s plan to further expand its business in Scotland and the north of

England has been given an additional boost with the appointment of another newdistributor, Turfcare Specialists Ltd, based in Consett, Co. Durham. The company willbe distributing Barenbrug’s BAR range of grass seed to the amenity market in thenorth of England.

Bulgaria setfor expansion

Spain’s Ferry Group is ready to invest€100m in a golf course with adjacenthotel and residential compounds nearthe village of Katina, in the Sofia area ofBulgaria.

The 160-hectare golf course projectcould qualify Ferry Group for First ClassInvestor status - a certificate handed outby the InvestBulgaria Agency to businessinitiatives worth in excess of €100m.

The First Class Investor status makesthe investor eligible for state financingfor the construction and any necessaryinfrastructure.

The first stage of the project will becompleted within three years and willsee the launch of the golf course itselfand some of the five-star residentialbuildings. Local or visiting golfers cancurrently choose between three courses.

Air Sofia operates two of the courses,in Ihtiman and in Sliven. The thirdcourse is located near Elin Pelin, in theSofia area.

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News


The home was marketed as ‘a dream forgolfers’, offering views of one ofScotland’s most picturesque courses.

So it was surely a gimme that, for thebuyer of a £300,000 property overlookingthe 18th hole, an odd ball over the fencewould be par for the course.

Yet after claiming to have collected 27errant balls from his property in just onemonth, the owner of a house has threat-ened legal action against Cardross GolfClub in Dunbartonshire, demanding itssignature hole is permanently altered toprevent damage to his home.

The anonymous owner’s proposed legalaction has forced the club to abandon itsrenowned hilltop 18th tee, with spectac-ular views of the Waverley paddle steam-er on its way up the Clyde.

The tee - on Douggie’s Mound, a 474-yard par four - has been brought 100yards down the hill, to minimise the riskof damage to the Fairways estate.

The club claims the move is temporary,while it meets to decide whether it isprepared to sacrifice the hole, which hadalready been altered to minimise risk tothe homes.

Iain Waugh, club secretary, said: “Sincethe estate opened, we have had one or

two polite complaints, in person fromresidents, of balls going over the fence.So at the start of the 2005 season theclub sought to alleviate the problem byrebuilding the 18th tee and realigningthe complete hole, at considerableexpense and inconvenience.

“We believe this has dramaticallyreduced the number of errant balls enter-ing these properties.

“However, this measure appears not tohave satisfied one resident who has indi-cated, through a solicitor, a readiness totake legal action against the club.”

Acting on legal advice, the club hasrepositioned the final tee to reduce therisk of court action.

Charlie Green, a club member andformer Walker Cup captain, said the newposition “completely spoils” the hole.

“Never in my golf career have I knownsuch a drastic change to such a beautifulgolf hole,” he complained.

A spokesman for the Scottish GolfUnion said: “The golf course may havebeen there for a 100 years but the houseowner tends to win these disputes,because the course has to take thenecessary action to meet health andsafety law requirements.”

Neighbour forces change oftee-position at Cardross

IMG sign two-course deal Dubai-based Thani Investments has announced that IMG - the sports marketing and

management company - has signed an agreement with Thani to design two of theworld class championship courses at Dubai Golf City, the recently launched sportingventure.

Dubai Golf City’s five signature courses will follow a themed approach including theOasis, Desert, Wadi and Parkland courses. The fifth course, the details of which arestill to be revealed, claims to be a world first in golf course design.

Developinggolf in Wales

Essex-based Swan Golf Designs,commissioned as golf course architectsfor Golf Development Wales’s ‘Initiativeto Develop Junior Practice and TrainingFacilities’, have completed the designphase of the golf training facility at ParcBryn Bach, north of Swansea in BlaenauGwent.

Construction on the golf facility, whichencompasses a nine-hole, par-threecourse, driving range and academy,began in May with the construction workbeing carried out by Land UnitConstruction and the irrigation byRainbird UK and Ocmis Irrigation.

Nigel Henbury, senior architect, said:“We are very pleased that our designfeasibility for the project has nowadvanced to be implemented.

“The concept is ideally suited to theamenity of this Country Park, recoveredfrom old coal workings, in providing apublic golfing centre where all those whowish to join the game can go to learnthe game and develop their skills.”

Irish eyeskeep smiling

More golf clubs throughout NorthernIreland are appreciating the benefits ofdeep aeration, especially its effective-ness to relieve compaction and open upthe soil, thus allowing water to disperse.

Wiedenmann’s dealers in NorthernIreland have been particularly active inrecent months with strong sales through-out the province.

Jackie Crawford, head greenkeeper atDonaghadee Golf Club in County Down,who purchased a Terra Spike XP160 earli-er this year said: “It’s a great machine -ideal for our greens and fairways. We’veseen a noticeable difference to waterdraining away in wet weather.”

Holywood Golf Club, Rockmount GolfClub and Lurgan Golf Club have allpurchased machinery in recent months.


BMW Golf SportEllesfield Avenue

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Telephone: 01344 426565Facsimile: 01344 480203

www.bmw.co.uk

Cover StoryBMW has announced that it will becomethe Official Car to the 2006 Ryder Cup atThe K Club, Co Kildare, Ireland fromSeptember 22-24, 2006.

The agreement signifies BMW’s contin-uing global commitment to the game ofgolf following their partnership with TheEuropean Tour in the BMW Championshipat Wentworth and title sponsorship ofthe BMW Asian Open and the BMWInternational Open.

BMW, who is also this year’s Official Caron the European Tour, have brought theirexpertise and special organisational skillsto golf since the first BMW InternationalOpen in 1989.

The announcement was made lastmonth when 2004 Ryder Cup captainBernhard Langer, 2006 Ryder Cup captainIan Woosnam and a host of the world’sleading golfers were competing at the17th BMW International Open.

Torsten Müller-Ötvös, director of BMWcentral marketing and brand managementsaid: “BMW has a long history of support-ing European golf at all levels. To benamed the Official Car of The Ryder Cup,the most prestigious golf competitionworldwide, is an excellent extension ofBMW’s continuous golf sport engagement.

“We are proud that 24 of the best play-ers in the world will be driven in ourpremium cars in 2006.

“This is a further significant milestonein our successful partnership with thePGA European Tour and the Ryder Cup.”

George O’Grady, executive director ofThe European Tour, said: “BMW shares ourvision of supporting the game of golf ingeneral and The Ryder Cup in particular.

“The European Tour and The Ryder CupBoard are delighted to welcome BMW asOfficial Car to The Ryder Cup 2006. Thisrepresents a superb addition to theoutstanding commitment already shownby BMW as The European Tour’s strongestglobal commercial partner.”

Under the terms of The Ryder Cupagreement, BMW will provide a fleet of30 courtesy cars for the use of playersand officials during The Ryder Cup.

BMW will also supply an agreed numberof BMW X5 Event Support Vehicles to beused by staging staff and as evacuationvehicles in the event of unfortunateweather.

BMW to become OfficialCar to the Ryder Cup 2006

COVER STORY

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News


The countdown to the 36th Ryder Cuphas begun with the now traditional pres-entation of the 2006 Club Car Ryder Cupcaptains’ cars.

Club Car has been the Official Golf Carfor the European matches of The RyderCup for the past ten years, and Club Carwill once again play a pivotal role inensuring those demands are met.

The Ryder Cup is always fiercelycontested with everyone involved in theevent from captains, and team members,to media, officials and spectatorsdemanding to know exactly what ishappening in the thick of the action.

The presentation of the Club CarPrecedent team captains’ cars to The2006 Ryder Cup captains, Ian Woosnamand Tom Lehman, was made by PhilTralies, Club Car’s president and CEO.

Tralies is a strong proponent of TheRyder Cup and is delighted that Club Caris able to support this prestigious eventagain. “It is a pleasure and an honour forClub Car and Ingersoll Rand to be able toparticipate in some small way to theoverall success of the Ryder Cup,” hesaid, “and it is with great pleasure thatwe award the Precedent captain’s cars toMr Woosnam and Mr Lehman.”

Club Car hand-over sparksRyder Cup countdown

Kinsbarns innew hands

Wasserman Real Estate Capital hassecured a co-controlling interest inKingsbarns, near St Andrews. Wasserman,a Rhode Island-based developer andopportunity fund manager, recentlyintroduced its plans for developing TheSt Andrews Grand at the Old Course - anexclusive enclave of 23 luxury residences.

“We are as much in awe of theKingsbarns Golf Links course as we are ofthe future site of the St Andrews Grand,”said David Wasserman, principal ofWasserman Real Estate Capital, LLC.

“Together these two projects fulfil aunique sporting experience in StAndrews. These projects are just thebeginning of our commitment to devel-opment and expansion in the UnitedKingdom.”

Toro cut it fine at the OpenBefore the Old Course was closed ahead of The Open in July, the greenkeeping team

at St Andrews tried out their Toro Greensmaster 3250-D riding greensmowers oncutting the ancient fairways. Links superintendent Gordon Moir and Old Course headgreenkeeper Euan Grant liked what they saw and adopted the practice for theChampionship - eventually getting down to a cutting height of just 7mm.

ProposedLake Districtcourse axed

A decision to reject plans for a newgolf course at Bassenthwaite, Cumbria,has been condemned as short-sighted byits proposer. In an attempt to diversify,Armathwaite Hall Hotel wanted to createan 18-hole course in its grounds, butLake District planners have refused theapplication.

The scheme would have created up to50 jobs and a junior academy and mini-course were also planned.

Armathwaite Hall director CarolynGraves said the hotel was extremelydisappointed with the decision. She said:“We will now consider our options. Wewill appeal. An awful lot of work was putinto this. The decision is short-sighted.

“The authority say that there isenough provision for clubs in the LakeDistrict, but the clubs here have waitinglists so there must be a need for one.The junior academy will encourage localsand tourists to bring their children here.It’s a shame but we really think thisshould be in place and we will appeal.”

David Buylla, principal planner, said:“Our policy is that no golf courses in thecountryside will be permitted. Golf is animportant recreational sport but thereare already five courses in the LakeDistrict.

“The National Park Authority will notallow new golf course development inthe open countryside because of theimpact on the landscape.”


The Pentland Golf Group, owners and operators of four golf courses situated alongthe M2/M20 corridor in Kent, has begun a five-year golf course machinery upgrade

programme with a £150,000 investment in new equipment from local dealer Ernest Doeand Sons. A tripartite preferred supplier agreement with Ernest Doe and Ransomes

Jacobsen has enabled Pentland to invest in this latest tranche of equipment whichincludes light fairway mowers, greens mowers and tees and surrounds mowers.

Pentland moving on up

New Holland100,000 up

New Holland recently celebrated thecompletion of the 100,000th compacttractor to be made at its dedicatedmanufacturing plant in Dublin, Georgia,in the USA.

More than 100 staff and local officialscheered as the momentous machine, a40hp TC40A model resplendent with‘100,000th Tractor’ stencilled on theback, rolled off the production line.

It was driven out by Jody Brookes Jr,one of ten employees who have workedat the Dublin factory since its opening in1996.

Myerscough College Golf Academy hashit a hole in one with Nike Golf, securinga lucrative two-year sponsorship deal thatwill help the College’s Golf Academystudents ‘Just Do it’ like the professionals.

The new sponsorship deal complementsMyerscough’s ‘Americano’ style commit-ment to golf and will provide studentswith official Nike Golf clothing andequipment, ensuring that they will beable to tee off in style.

Garry Wilkinson, director of commercialactivities at Myerscough College said:“Although golf is a widely recognised andwell-played sport in the UK, our Americancounterparts are much more pro-activeand effective in facilitating and encour-aging youth interest in the sport.

“This is an approach we’ve adopted atMyerscough and are constantly striving tocreate new opportunities, such as inter-collegiate tours, which will provide ourstudents with education and experiencethat will help them pursue careers in golf.

“We are delighted that such a well-respected, global and forward thinkingbrand such as Nike Golf has recognisedMyerscough Golf Academy’s commitmentto golf and is helping support ourstudents.

“The Nike Golf clothing and equipmentis sure to enhance the student’s profes-sional experience at the recent ProspectsGolf Tour, helping to further their gameand sample the competitive nature of atournament.”

The Prospects Tour offers tournamentplaces to students at both MyerscoughCollege and the University of CentralLancashire, providing a launch pad forfuture golfing stars.

“At Myerscough we believe that learn-ing should be as interactive as possibleand the Prospects Golf Tour represented afantastic opportunity for all students toput what they have learnt in the class-room into practice on the golf course,”concluded Wilkinson.

Myerscough tees off a newdeal with Nike Golf

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News


St Andrews Bay in Scotland hasbecome the first golf club in the UK toinstall the Inforemer GPS system.

The system, which comprises a 10.4”colour graphic screen, gives exactdistance information to hazards such asbunkers, water features and the front,centre and back of the greens.

The Inforemer system can also incorpo-rate electronic scorecard and printing,shot measuring, cart tracking, two-waymessaging, food and beverage ordering,advertising and a whole host of otherfeatures.

“St Andrews Bay is one of the finestresorts in Europe, located at the home ofgolf,” said Phil Lewin of Gepsco Ltd,European distributor for the Inforemer.

“We are excited to be working with theresort in providing the course with asystem which will add to their existingunparalleled levels of service.”

Iain McInally, director of golf at StAndrews Bay said: “Our commitment toguests is for St Andrews Bay to deliver onthe promise of the highest possible levelof service. As such, we are comfortableabout introducing both carts and GPS forour guests, while offering a traditionallinks-style golf experience.

“We have delivered what we believe tobe the most advanced GPS golf solutionon the market. We are very excited aboutthe benefits GPS Industries’ Inforemersolution will bring to our facility andguests.”

St Andrews Bay are a lotmore Inforemed nowadays

Expelled trioreinstated

A judge has set aside a decision byBothwell Castle Golf Club to expel threemembers who objected to plans for anew clubhouse.

Margaret Allan and Ian and JenniferWiles were expelled from the southLanarkshire club after objecting to theproposals, which involved selling landfor housing to finance the new club-house project, the previous one havingbeen destroyed by fire.

A planning application was grantedbut Mr and Mrs Wiles had opposed it ona number of grounds, including thedestruction of woodland. Mrs Allan alsowrote a letter of objection.

Disciplinary proceedings were startedagainst them alleging that by lodgingformal objections they had endangeredthe interest of the club and behaveddiscourteously.

Following a judicial review, the judge,Lord Glennie, ruled that the trio hadbehaved within their rights under theplanning system, were protecting theirinterests and did not merit disciplinaryaction.

He added: ”They objected to theproposal. They had a legitimate interestin doing so. There was nothing vindic-tive or irrational about their opposition.

“It was not done to spite the club. Itwas done with the aim not of impedingthe club’s development but of protectingtheir own rights and interests.”

Brian Huggett, one of the most dynam-ic forces in Welsh golf over the past halfcentury, has been appointed by TheEuropean Ryder Cup Board to be itsambassador in Wales as the countryprepares to host the 2010 contest at TheCeltic Manor Resort.

Only three Welsh golfers havecaptained Ryder Cup teams - Dai Rees,current incumbent, Ian Woosnam, andHuggett, who is regarded as one of themost successful Welsh golfers of all timeand was a leading member of the biddingteam which spearheaded the submissionto take The Ryder Cup to Wales.

This new role will involve representingthe Ryder Cup Board at public events andadvising on the progress of the prepara-tions for staging The Ryder Cup over thenext six years.

“Brian is the ideal person to act as ourambassador,” said European Ryder Cupdirector, Richard Hills. “He is highlyregarded in Wales, his knowledge of TheRyder Cup is second to none, and hisplaying record speaks for itself.

“Brian’s brief will be to work closelywith our partners to ensure that The2010 Ryder Cup is a huge success and acredit to the host nation.”

Swap Shop atPortmarnock

Investment Bank of Ireland has beenhired to evaluate ‘unsolicited’ approach-es for the Portmarnock hotel and golflinks. Market sources say bids for theproperty will easily exceed €50m.

The real value of the Portmarnockproperty resides in the potential to do a‘land swap’ with one of the many golfclubs on Dublin’s northside.

For example, the developer SeanMcKeon is believed to be interested inpurchasing Clontarf Golf Club and thePortmarnock resort. McKeon would thenrelocate the golf club to the Portmarnocksite and seek planning permission forhouses on the Clontarf course.

The Portmarnock links course, not tobe confused with the famed privatemembers’ club nearby, was designed bythe German golfer Bernhard Langer.

AmbassadorHuggett

News


Ryder Cup star Paul McGinley, recentlyopened the first stage of a new £300,000internal refurbishment programme at TheLondon Club near Brands Hatch in Kent.

The initial phase of the developmentprogramme has seen the pro shop doublein size to 1,200 feet and the ground floorbar area completely renovated to make itmore comfortable and attractive forguests.

The second stage of this substantialprogramme got underway in July and willfocus on the upper floor of the clubhouseincluding the main restaurant and thefunction rooms. In addition to plans forextensive decorations the refurbishmentwill include the installation of plasmascreens, audio visual facilities and wire-less broadband.

Heath Harvey, commercial director forThe London Club commented: “We wantedto provide guests with all the latestcontemporary business facilities so thateffectively we have everything they needon site to make their working lives easier.”

The investment is further testament toThe London Club’s intention to return tohosting top flight events and emphasisesthe change in direction since Spanishoperator, The Bendinat Group purchasedthe club last year.

“Given the number of golfers in theLondon area, we have long been of theview that it’s about time we had a majorprofessional tournament for golfers inLondon and being on London’s doorstep,The London Club is the ideal venue tohost such an event,” concluded Harvey.

McGinley opens stylish new-look for the London Club

Members of a Scottish golf club willreceive a windfall - if they agree to teeoff just three miles away. The members ofCraigie Hill Golf Club on the outskirts ofPerth are to vote on a plan that couldnet each of them up to £10,000.

The club, on land overlooking centralPerth, is being targeted for a large hous-ing development. Geoff Brown, the StJohnstone FC chairman, wants to buildhundreds of new houses on the land.

He hopes to persuade the members ofthe golf club to agree to sell by buildingthem a replacement course three miles tothe west.

It is believed the land which CraigieHill golf course occupies is worth about£5m. And with the membership currentlyrunning at around 500, each player couldbe in line for a £10,000 share.

In return for selling, the constructioncompany would create a 27-hole develop-ment near the village of Methven.

The Craigie Hill course was formedaround the natural contours of the landand is notorious for its steep inclines. Itboasts one of the hardest holes in Britishgolf - the Kop - and has views over theRiver Tay, Kinnoull Hill, and the Grampianmountains.

Football chairman lookingforward to an away fixture

Stunned members at Oak Park GC, inSurrey, found their lush greens turnedinto a below-par scorched wastelandovernight after a greenkeeper sprayedthe fairways with weedkiller instead offertiliser.

The blunder happened after the deputycourse manager misread chemical bottlesand loaded toxic neat weedkiller into histractor.

One member said: “He was really proudto have managed to spray the course in aday. But instead of beautifully sculptedfairways, the course is brown and dusty.You’ve got to see the funny side.”

Wasteland atOak Park

Based in Roscommon, JF Hanley, hasbeen appointed a Kubota tractor andgroundcare dealer for the Connachtregion of Ireland.

Owned and managed by John Hanley,the company has established a loyal andexpanding customer base over the past20 years in the amenity and landscaping,golf course maintenance and agricultur-al/horticultural sectors.

Kubota’s area sales manager forIreland, Sam Thompson, commented thathe was delighted to have appointed JFHanley as a Kubota tractor and ground-care dealer for the Connacht region ofIreland.

“The company comprises a dedicatedteam of skilled and experienced staffdetermined to deliver consistent first-class service and support to all Kubotacustomers - past, present and future,” hepointed out.

“I will be providing sales, technicaland demonstration assistance to JFHanley, as and when required, andtogether we are aiming to make Kubota aforce to be reckoned with throughout thearea.”

Kubota signnew dealer

Changing Course


With so many golf clubs undertaking course modifications themselves these days, theshort-term gain saved by not employing an architect can so often turn into long-term pain.Neville Johnson takes a closer look into why clubs are going it alone.

According to the R&A�s bestpractice guidelines the keyobjective for developersand managers of golf cours-

es should be to produce courses whichcan be sustained with the resources andexpertise at their disposal.

Now that makes sense of course, butit is a bit ambiguous, especially when itcomes to re-modelling. Does �at yourdisposal� mean in-house, or does it referto available budget?

There may be a growing tendencyfor clubs to think about doing course re-designs themselves. The thinking, right-ly or wrongly, is that it saves money.Some may also think that re-shapingwork is not that difficult and resourcesfor planning it are on hand.

Someone on the committee is in aconnected skill: the head greenkeeper didsomething similar at his last course: whatabout that local agronomist, isn�t hisbrother a member? You can see how thecase can build up for DIY re-modelling.

What does the R&A say about thegolf course architect? He is probably theonly person who can satisfactorilyreconcile the difficult compromisebetween the needs of the site, the client,the cost, the season and the contractor,while steering the whole project towardsa result which will ultimately be psycho-logically attractive to every golfer.

Course architects in the UK mayactually be contributing to a DIY trend,quite unintentionally, by focussing theirattention on more fruitful pastures.

The surge of potential new builds inEastern Europe in particular is notsurprisingly a source of great activity -and income - to British practices. OverseasTim Lobb, managing director ofThomson Perrett Lobb, says that prettywell all of their work currently is over-seas and most of it is new coursedesign. He concedes that they probablydon�t go actively looking for re-model-ling work in Britain.

Lobb reckons that in Britain coursearchitects are probably categorised asexpensive - rather like lawyers are - butjust as when hiring legal advice it�s thespecialist knowledge and experiencethat�s vital and nearly always worthpaying for. !

COURSE DESIGN


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Martin HawtreeFellow of the European Institute of Golf Course Architects


Thomson Perrett Lobb (Thomson isthe five times Open champion PeterThomson, Ross Perrett the president ofthe Society of Australian Golf CourseArchitects) was set up in 2004 toprovide a course design service inEurope, the Middle East and Africa.

The practice, which is based inMelbourne down-under, is an estab-lished set up serving Asia and thesouthern hemi-sphere. The UK practicewill always be interested in doing re-modelling projects, but Lobb - also anAussie - says they do need to be excit-ing and challenging.

However exciting, however chal-lenging, the fact is courses can�t standstill long these days. Remodelling isquite an industry. It may be for justcosmetic purposes, often it is to restorean old course to former �glory�, morelikely these days with player or memberpower on the rise it is simply toimprove playability.

Safety and the environment arecoming into play too and there�s that in-word sustainability. The launch inBrussells this summer of the EuropeanForum for Sustainable Golf was a sign-post for other subtle changes in the waygolf courses look and function.

Architects were represented at thisCommitted to Green Foundation initia-tive, so they will know that water utili-sation is just one of the issues that arenow on the course development - andre-development - agenda.

Lobb, who has a lifelong love forthe game of golf itself, says that tech-nology is a huge factor governing theneed to change a golf course. Clubs arealways going to be under pressure tolengthen holes, move tees, changebunker positions and so on, all the timeplayers are getting equipped with betterclubs.

The popularity of the game, as itseems likely to keep on growing, willalso add to this pressure he says.Courses need to serve more players,more safely, and satisfy a higher expec-tation of pleasure and challenge.

A club where hazards just aren�thazards any more gets a reputation andthat�s not good for business.

Re-modelling sooner or later willmake commercial sense.

Lobb�s course re-modelling creden-tials in the UK include the MarriottForest of Arden and Goodwood Parkcourses, for which he was lead designeras part of European Golf Design forwhom he worked for six years untilsetting up the new firm.

Is golf architects� collective voicemaking a good case for their profes-sional standing? StandardsThe European Institute of Golf CourseArchitects (EIGCA) formed five yearsago out of the three main bodies thisside of the Atlantic, has as part of itsmission statement �the promotion of thetechnical and artistic development ofgolf courses and encouragement of thehighest standards of design andconstruction�.

Lobb believes the EIGCA is doingan excellent PR job for his profession.EIGCA�s vice-president Ken Moodiewhose Chester-based practice CreativeGolf Design offers a mixture of re-modelling a new build advice, saysclubs have been going in-house forsome time.

He agrees that clubs are wary ofspending on outside professionaladvice, but he�s not sure DIY is amounting trend. In his experience it israre for a club to talk about a budget forthe job at a first site visit.

The problem and the solution areinvariably the priority. Clubs usuallywork out funding methods only when acourse of action has been decided.

Greens re-construction can some-times be done in house by highlyskilled greenkeeping teams, butbunkers are a different matter. Moodiesays he has on occasions been called into do what he describes as remedialwork after a club has gone ahead withits own re-modelling work.

He recalls one particular coursewhere 60 bunkers had been re-modelledon the advice of a contractor, but wrongprofiling and silting problems causedby use of a man-made lining meantwholesale collapse. !

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Re-construction over a three-fouryear period was necessary and costly.He also says that in-house projects canoften mean that opportunities aremissed. In particular he refers to USGAgreen reconstructions where 40cm ofdug out spoil is often dumped aroundthe course, albeit discretely by aconstructor, when with proper advice itcould well be used constructively.

Creative Golf Designs workload isabout 60 per cent UK re-modelling andaccording to Moodie, it�s not their styleto turn away �bread and butter� projects,though he is currently involved in amajor new course building project inGermany.

They present an architect withdifferent challenges and in a waydemand higher skill levels than newcourse design, he says. Moodie reckonsit is important for an architect to haveas much information as possible aheadof an initial site visit. He believes toothat a good rapport with key people at aclub - head greenkeeper, captain et al -is vital to a project.

He has advised over 60 clubs oncourse improvement schemes andCoombe Hill, Upton-by-Chester andMoortown, north of Leeds are amongthose that have called on him for designwork in recent times.

Perhaps emphasising that the marketfor course re-modelling is growing, anew architect practice has just beencreated specifically to handle suchwork. Weller McEvoy, a niche marriagebetween established architects WellerDesigns and Peter McEvoy of SportingProjects, is clearly setting out to attractclubs by offering a £250 introductorysite visit re-fundable against any result-ing project work.

It too emphasises the pressure onclubs whose courses have grown lessdemanding to players because they arehitting longer. Increasing hole lengthscan present safety difficulties, but doneproperly re-modelling can allay theseconcerns and at relatively low cost.

Sporting Projects� Peter McEvoycomments: �At the Walker Cup inChicago this year, I saw an amateurgolfer carry the ball 351 yards.�

�But it�s not just the country�s bestamateurs who are hitting the ballfurther. New equipment technologymeans many players of differing abili-ties are achieving greater distances,often taking existing hazards out of playand, in worse cases, weakening thechallenge presented by even well-craft-ed golf holes. Our new company WellerMcEvoy will help golf clubs to restorethis challenge.�

Weller Designs� Bruce Wellercomments: �Increased length also raisessafety concerns for some clubs, butsensitive remodelling can address theseissues at a relatively low cost.�CornerstoneCreeping wear and tear is another prob-lem that Weller McEvoy can help golfclubs to address. Says McEvoy:�Design change to tackle wear and tearis a cornerstone of what Weller McEvoyis trying to achieve. It�s a crucial factorin keeping members, guests and visitorshappy. If word gets around that a golfcourse is in poor condition, it can some-times take years to restore a club�s repu-tation.�

Weller Designs� David Wellercomments: �It�s tempting for golf clubsto think of remodelling as simplyadding a bunker here and there, ormaking small design changes. But thechallenges can be more severe, and ourservices reflect that. Weller McEvoycan manage every aspect of remodel-ling, from dealing with the planningauthorities through to overseeing thework until completion.�

Peter McEvoy finishes: �Teamingup with Bruce and David is very excit-ing, and together we are confident thatwe can help golf clubs respond as thegame evolves.�

�IT�S TEMPTING FOR GOLF CLUBS TO THINK OF REMODELLING AS SIMPLY ADDING A BUNKER HERE AND

THERE, OR MAKING SMALL DESIGN CHANGES. BUT THE CHALLENGES CAN BE MORE SEVERE�

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PROJECT MANAGEMENT

Brian Pierson stumbled intoproject management moreby accident than design.Pierson had been building

golf courses since 1967 and in 1992was asked by Donald Steel to provide aquotation for Peter de Savary, who hadjust purchased Skibo Castle in Scotland.

Pierson submitted a tender toconstruct the 18-hole course which inci-dentally incorporated the original ninehole layout that had been designed forAndrew Carnegie back in 1896.

With a price agreed between allparties, and the contract signed, deSavary then approached Pierson with aview to project managing the entireconstruction instead of working on afixed price.

A deal was brokered where byPierson would build the course at cost �with no mark up � and simply certifythe invoices for de Savary to pay. It wasa simple agreement, and in an instantthe �Project Manager� was born.

As Pierson explained, the entireconcept was new and opened up a newfield of operation. �Instead of taking allthe financial risks - which is whatcontractors do - there was more time todevote to negotiating the best qualitymaterials at the best price, find the bestmen and plant and importantlyprogramme the construction.

�In traditional contracting too muchtime is spent ensuring that the client notonly accepts your standard of work butmore importantly pays the bills on time.

�If changes are made negotiatingextras, with a project managedconstruction the more changes theclients make the more it costs them, andit is surprising how this can concentratethe mind!�StimulatingWorking in different environments isalways stimulating, and a chance callfrom an English professional golferwho was based in Miltenburg, nearFrankfurt, led to a series of new coursesbeing constructed in Germany.

�Fortunately for me my Germanclients all spoke good English and wewere able to achieve some very cost-effective constructions,� said Pierson.�Working in mainland Europe is quitedifferent to working in the UK, as envi-ronmental regulations are a lot morerigid and the planning process can takemany, many years. It can frustrate attimes, but at the end of the day it�s agreat country to work in.�

In 1998 a call from de Savary, leadPierson to the east coast of Americawhere the Cherokee Golf and CountryClub was built in South Carolinafollowed by a second course, CarnegieAbbey in Newport Rhode Island.

Since then, Pierson has been work-ing in the UK and Germany, andbelieves that the industry is currentlyfacing a number of issues.

�We are going through a difficultperiod in golf,� Pierson added. �Newequipment has dramatically changed thegame, and the majority of courses arenow playing a lot shorter than they wereoriginally designed for, with the top pro�sreducing par five�s to four�s and so on.

�Whilst this revolution in technolo-gy is forcing clubs to look at ways to re-establish realistic pars, unfortunatelythe demand for course improvementscomes at a time when revenues aredropping and costs increasing.

�In the old days the solution was tobring in an experienced golf coursearchitect to create a master plan, whichalthough still an option, many clubs arehesitant to incur high fees and insteadare undertaking �in-house� improve-ments themselves.

�Golf course construction is a skillof its own, and although there are manygreenkeepers that have a talent for thistype of work, is it wise to divert themfrom their main job-in-hand which ofcourse is to maintain their course.

�If the greenkeepers are divertedfrom their vitally important work thecourse suffers, which generates yetmore problems.

Project Management is a familiar practice within the building trade, but not quite sopopular in golf. Former BAGCC chairman Brian Pierson believes that the industry maybe missing a trick. Article by Rob Wright.


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�This conundrum can be solved byhiring a golf course contractor, but thisin its self can generate logistical prob-lems. In my experience, greens chair-man or members of their committeerarely have the practical knowledge orexpertise to set up the detailed contract,and the golf course contractor mustknow exactly what is required of them,and who can make decisions if varia-tions occur � and they invariably do.

�With almost forty years experi-ence, I have come to realise that giventhe numerous problems that can, andoften do arise, the employment of aproject manager is typically the bestsolution.

�Of course, clubs will often want toknow how the appointment of a projectmanager will benefit their club, andwhy it is the most cost-effective wayforward. Once the club has reached adecision to carry out alterations to their

course, it is at that point when a projectmanager should be appointed, whoneeds to become an integral part of thedecision making process.SuccessThe project manager needs to workextremely closely with those involvedwith the improvements, including thehead greenkeeper, the pro and perhapsthe most important person, the account-ant. To guarantee success the work mustbe accurately costed before it is started,and if funds are not in place to completethe entire project, work should bephased over a number of years.

�All of this can be achieved with theprofessional help and assistance of aproject manager, whose job it is tolocate the correct materials along withthe best contractor and to supervise thework, certify payments and ensure aphased hand over back to the headgreenkeeper.�

�IN MY EXPERIENCE, GREENS CHAIRMAN OR MEMBERS OF THEIR

COMMITTEE RARELY HAVE THE PRACTICAL KNOWLEDGE OR

EXPERTISE TO SET UP THE DETAILED CONTRACT�

The Hills are Alive


Global warming offers upan intruiging prospect forSweden, a land that coulddo with a climate

makeover, of a greater role in theEuropean golf industry.

Sustained higher temperatureswould see even more golf played thusenabling an extension of a season thatends in October and resumes thefollowing May.

If what the scientists are predictingbecomes a reality then a golfing explo-sion will strike Sweden where the gamehas already taken off to unprecedentedheights. Despite the limitations ofmother nature, Sweden is already amajor player.

Hardly a tournament goes by with-out a name appearing on the leaderboard challengers followed by thecountry of origin - Sweden.

Yet the first golf club to be openedin the country was as recently as 1902when golf had long since flourished inBritain and was fast gaining popularityin the United States. Now US golf stylesetters like course designers ArthurHills and Steve Forrest Associates havespread their wings to Sweden.

The Toledo-based organisationheaded by 75 year-old Arthur Hillshave designed more than 170 newcourses in their own back yard plusEurope and Asia and renovated at least120 others. !

With the likes of Freddie Jacobson as members, The Hills Golf Club in Sweden is set tobecome a golfing success story. John Vinicombe spoke to Martin Sternberg, the enigmaticSwede behind the ambitious project which cost 17 million Euros.


Current projects number 50 oddworld wide including half a dozen inSweden and the finishing touches havebeen made to one that takes its namefrom the man himself.

Just ten minutes from downtownGothenburg and in the town of Molndalis The Hills Golf Club and an officialopening will take place next Mayalthough the course was opened forplay midway through 2005. Therecould be no higher praise for a manwith a reputation of 40 years awardwinning designs than for one of hiscreation to be named after him.

The owner, or more accurately,entrepreneur behind the project is 39year-old Martin Sternberg who used toplay the minor tours but soon discov-ered his forte was development and notworrying himself sick about relying onsinking putts to earn a living.

Martin Sternberg has a controllinginterest in six other Swedish coursesand, while an active player, immersedhimself in the craft of course construc-tion and all matters pertaining to. Itwas a simple choice; when the golfdidn�t come up to scratch Sternbergturned his hand to what he could reallydo best.

The Hills represents the height ofSternberg�s ambitions but there is notelling if he plans to limit a burgeoningempire to this select address on

Sweden�s underrated golfing map.Depend on it, should the sun shinelonger and hotter in future, The Hillsand a host of other courses in this coun-try of ten million, will draw golfers fromall points of the European compass.

At present Sweden has the lowestpopulation per 18 holes of golf inEurope (24,000). The country enjoyed a72 per cent increase in the number ofcourses built during the 1990s anddemand for club memberships outstripssupply.

The Swedish Golf Federationfigures show that there are 480 clubswith an estimated 600,000 individualmembers to which should be added50,000 or so �non-active� players.Martin Sternberg reckons there areclose to a million golfers or one-tenth ofthe total population.Explosion�We have had an explosion in the quali-ty of Swedish players. There was aproblem in finding enough places forthem to practice and the professionalswent abroad to Spain and the States totake advantage of the warmer weather.Previously we have had coursesdesigned on small budgets, but not anymore.

�I first thought of the project atMolndal in 1994. Now it is a reality, amembers� club with a ceiling of 575 and27 holes in all including nine which is

open to non-members and satisfies agovernment requirement providing golffor all.�

Full membership costs 30,000 Eurosplus 1,200 Euros annual sub. Juniorspay 250 Euros a year. Too dear? Notaccording to the rush to join. �We soldout 256 memberships before the firsttrees were felled and that brought in 12million Euros,� said Sternberg.

Total cost of The Hills is 17 millionEuros. The nine holes, which is ownedseparately, is rated as one of the best ofits type in Sweden. Building the 18holes began in 2002. But why didSternberg enlist the services of ArthurHills and his band of experts?

�I went to them as Mr Hills is one ofthe best. His organisation was the onefor us and the course takes its namefrom Mr Hills. You could say it is arock �n roll course as Alice Cooper hasplayed here and fell in love with it.Freddie Jacobson, who was born inMolndal, is a member and plays thecourse as often as he can when not onthe European Tour.

�The terrain is very dramatic. I haveso far not managed to beat par.Although there are elevation changesyou cannot see the sea which is onlytwo kilometres away.

�It stays warm here because of theGulf Stream. As to the course environ-ment there are plenty of trees, mostly


Fact FileClub: Hills Golf Club

Hills Väg S-431 90 MölndalSweden

Telephone: 0046 031 873636 Facsimile: 0046 031 873635 Email: [email protected]: www.hillsgolfclub.se

Director of Golf: Claes-Göran Wibreus Head Greenkeeper: Euan MacKenzie (prictured right)

Course Info: 18-holesPar: Par 72, 7,732 yards (Opened 2005)

Members: 575Green Fee: Euro 90

pines and the total length is 7,071metres from the back tees with par at72. There are seven individual teeselections from 4,000 metres to thechampionship length. I believe it is oneof the longest courses close to sea levelin Europe.�

It was Sternberg�s idea to make thecourse over 7,000m taking into accountthe greater distances being achieved byTour players.ChallengeSteve Forrest agreed: �With people likeTiger Woods regularly driving between380 and 390 yards, it was MartinSternberg�s intention to take the courseto greater lengths and we were whole-heartedly in agreement. The course,from the back tees, poses a tougherchallenge to the really long hitters.�

When Sternberg approached theAmericans they jumped at the chance.�We were pleased to have the opportu-nity and it is not the only course we aredoing with Martin Sternberg. There isanother at Helsingborg apart from otherprojects in Sweden. As to Molndal, it istruly a unique site with its rock forma-tions.�

Competition around Gothenburg ishot. There are between 30 and 35courses in the area and The Hills is thefirst with a surface drainage systemdevised by the architects.

�It makes a big difference to thequality of the fairways and greens whichis bent grass as the land is on heavyclay,� said Sternberg. �We spent threemillion Euros on sand alone. Back toback, wall to wall irrigation here makesit a first in Sweden.� The golf coursesuperintendent is a Scot, EwanMacKenzie formerly at Gleneagles.

Seven years ago Gothenburg, thesecond biggest city in Sweden, wasremoved from the ScandanavianMasters rota, preference going to aswitch between Stockholm and Malmo.Now Sternberg has every hope that

Gothenburg will be restored with thetournament being staged at The Hills.

As a typical Arthur Hills design, thecourse features generous fairways andwell placed bunkers along with alterna-tive ways to approach the green. Asignature course of this quality and witis not out to break the hearts of elderlySwedish burghers.

Masterfully designed to give eventhe misguided shot a recoverableopportunity from a more challengingposition the emphasis is on �risk andreward.�

For those whose legs aren�t up tothe challenge there are carefully rentedbuggy paths with the avoidance of blindshots for safety playability and enjoy-ment. When The Hills is required toshow its teeth on championship occa-sions there is much to fear if sub-parrounds are to be obtained without court-ing disaster.

The Hills GC is in partnership withthe Ben Hogan company and majorsupplier of golf equipment and support-er of the club�s Golf Training Academyand Member VIP Tour. The club is alsothe first and only Ben Hogan practicefacility in Europe.

Apres golf figures highly onSternberg�s priorities. All members�needs are catered for in the mannerexpected of a highly sophisticatedcountry. No surprise then that the chefsat The Hills restaurant also have thecontract at the Nobel Prizes awardsbanquet.

Sweden has dynamic cities, aunique quality of life and Gothenburgenjoys all the assets of an internationalmetropolis but few of the disadvan-tages. The golf course fits the patternperfectly.

So, what does Arthur Hills think ofhis Swedish masterpiece?

�It is a course that will stand the testof time.�

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Hidden Potential

Of all the ways in whichyou can market your clubto someone visiting andplaying your course, the

humble score card is often the mostoverlooked resource.

All too often its design issimply repeated year afteryear with little or no thoughtgiven to making more of itscapabilities. But now thatmore and more clubs arethinking in terms of market-ing themselves, the scorecardis the first marketing tool thatshould be given fundamentalmarketing and design atten-tion.

Why? Because the score-card spends a lot of time withyour target audiences, membersand visitors. From the momentthe card is given out at registra-tion, or collected from the ProShop, it is kept for the duration

of the round, signed and either handedin or kept for comparison in the sessionin the bar afterwards.

In marketing parlance, that timemeans a lot of �opportunities to see�, ie.for someone to see the information andmessages on the card. With gooddesign, it can become a powerful wayof projecting your brand, marketingyour club and reminding visitorsof a great day�s golf.

First and foremost, ascorecard doesn�t have tobe a conventional single-fold four page card; it canhave two, three or even four folds,with six, eight or as many as ten pagesof information.

All that additional space means thescorecard can then be designed tocommunicate all sorts of marketingmessages about your club. So somecareful planning is needed to exploit thepossibilities.Corporate IdentityNext, the corporate visual identity ofyour club - the logo, colours, and type-face - should be properly exploited inthe card�s design and appearance.

Even the choice of a standard type-face for the headings and text, unlessspecified already as part of your identi-ty design system, should be given care-ful thought to project your club appro-priately, ie. modern or traditional, andso on.

The club�s colours can also be usedwithin the scoring grid as a subtle wayof reinforcing your brand. !

The one item that anyone playing your course will use is the scorecard. To the memberplaying in a competition, the visitor playing in a society day or simply as a casual greenfee player, the scorecard can communicate all sorts of things as Charles de Haan reports.

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And with the extra space of even atwo-fold six page card, you can

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distinctive aspects - perhapsits history, its environmental

credentials, flora and fauna, itsdesigner, or one or two particular

signature holes. In other words, messages that will

make your club stick in their memory.PhotographyIn today�s society, people buy with their

eyes and images sell. Any club orcourse can be made to lookfantastic with professional

photography, and besides yourwebsite and course yardage guide,the scorecard is a great place to

carry one or two of the best shotsyou�ve got.

If your club is old, you may havesome photography takenat its opening or in thoseearly days, in whichcase, why not use theopportunity afforded bythe scorecard to framethe best of those oldsepia or black and whitepictures - what betterway of getting acrossone of your club�sstrengths, your history,to every member and

visitor?

And don�t assume the clubhouseshould be the main subject - your besthole may be far more photogenic andmemorable than your clubhouse.

Conversely, you may want topromote your catering, so do what thefood companies do - invest in some topnotch food photography. Pictures on thescorecard - let alone the website - thatare almost good enough to eat remindeveryone who plays your course thatyour food is well worth thinking aboutas well.

Course maps can be a good idea,because you�d be surprised how often afirst-time visitor can be left wonderingwhere to go to find the next tee. Asimple half page course map can be aninvaluable piece of information for visi-tors, not only helping speed of play butprojecting your club in a helpful waythat builds favourable perception.

And then of course there�s theopportunity to carry sponsorship. Withboth HSBC and Volvo looking toexplore their connections and relation-ships at a club level, all sorts of spon-sorship possibilities exist. Even if it�s anumber of your own members� compa-nies, it can mean that the cost of thecard to the club is reduced, nullified oreven turned into a small surplus.

A scorecard is not just about designand appearance - it�s also about thequality of the material used. When weare given someone�s business card, weinstinctively feel for its quality, often

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Commenting on the new brand,Michael Lenihan said: “As publishers ofGolf Management Europe, it is our jobto keep in contact with golf clubsthroughout the UK and Europe irre-spective of size, stature or location.

“GME has built up a good rapportwith an awful lot of golf clubs sincethe first edition was published back in1997, and the decision to form PPCGolf was brought about by discussionswith clubs seeking a high-qualityscorecard at an affordable price.

“There appears to be too muchemphasis on the five-star golf clubthese days, leaving the ‘typical’ clubfeeling under-valued. After all, whyshouldn’t three-star clubs receive thesame level of service and quality as thelikes of Gleneagles and Valderrama?”

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bending it a little between our fingers.And we all know when we�re holdingeither a cheap card or an expensive one.

The same is true of scorecards, butthere�s much more to this than meetsthe eye. For a start, let�s not forget thatgolf in this country - and most ofEurope - will be played when theweather isn�t dry andsunny. The cardneeds to be able towithstand degreesof dampness.

The inner pagescontaining thescoring grid shouldbe able to get a littledamp and still beable to take thepencil graphite orbiro ink that�s used towrite down a score,or make a signature.

That requires an additionalsurface of a varnish coating tothe inner pages to afford someprotection from damp.

The outer pages will need at leasttwo coatings to ensure a high standardof reproduction, making those colours,graphics and especially photographicdetail really sharp and able to stand out.

Then there�s the calibre and thick-ness of the card itself. Like everything,you get what you pay for, and card is noexception.

The best comes from mills inScandinavia, and the thickness anddensity should ideally be at least 230gsm, and ideally 280gsm.

This level of specification is rarelyunderstood and checked for when clubsthink they�re getting a cheaper price.

But the net result will be a lowquality scorecard that

falls apart when itgets damp, andwhich won�tproject your cluband its brandmessages nearly

as well.It is relatively

inexpensive toinvest in good quali-ty scorecards that arewell designed, prop-erly branded, correctdensity and thickness,and so on. So anygolf club that is seri-ous about marketingshould be making

the most of its score-card�s potential, and

that means talking to the specialists.Think of the scorecard as your

club�s business card to the world of golf- rather than handing out something thatlooks just like everyone else�s, takepride in giving everyone that comes toyour club a scorecard that encapsulatesthe best your club has to offer.


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Golf has been using GPSsystems for sometimenow, so even the mostconservative club should

have by now grasped the fact that thesesystems can add much needed revenueto your club whilst speeding up play.

Where these systems have oftenfallen down in the past, is not due to theGPS technology itself, but in part, thefact that they had to be mounted on golfcars. Any club with a small fleet ofEZGOs, Club Car�s or Yamaha�s wasnot ideally placed to reap any GPS divi-dends.

However, with the European launchof SkyCaddie, clubs in the UK andEurope can join the GPS revolution -irrespective of size, location or budget.

The product is bought and ownedby the player, taking away from theclub the hassle of renting units. There isan opportunity for the club to makeprofit from sales of units, but more soto get their name on the ever inreasinglist of top clubs who are SkyCaddieenabled.

Using a powerful microprocessor,the SkyCaddie automatically calculates,as you move, distances to up to 40targets per hole in less than a second.

Which means by the time you reachyour ball, the screen will tell you yourexact yardage to the front, back andcentre of the green, as well as bunkersand water hazards. And the patented�IntelliGreen� feature is exclusive toSkyCaddie. The exact shape of eachgreen appears on the screen, and youare able to move the image of the flagto the pin position of the day.

You then get distance tofront of green, flag and back ofgreen, exactly on your line ofapproach. That�s the sort ofinformation which SteveWilliams gives to Tiger Woods!MappedCourses can either beprofessionally mappedby SkyCaddie, and thisis the preferred optionbecause all majorhazards and greenshapes will appear on thesystem.

A lesser degree ofmapping can de done bya player himself. Thissimply gives distances tofront, centre and back ofgreens.

So, if you are looking for asmuch detail as possible, andwish to join the other top clubs,you�re better off lettingSkyCaddie do the legwork.

And what�s more, once acourse has been mapped, it isavailable to other SkyCaddie usersto download via their website, alongwith more than 7,000 other coursesworld-wide.AffordableWeighing just 4.8 ounces, and retailingfor £249 including VAT (€399) theSkyCaddie is not only affordable to theclub golfer, but more importantly itoffers clubs the opportunity of increas-ing retail sales from within the proshop.

SkyCaddie is also a fantastic teach-ing tool that would complement anyacademy, as pro�s can use it to showpupils exactly how far they have hiteach club.

Many will realise the GPS cannotbe used at present in Europe for handi-cap qualifying rounds. However, it maybe worthwhile to bear in mind that theUSGA and R&A have always agreed onrules, even if it has taken some time forthem to agree.

The USGA has already approvedthe use of GPS. Can the R&A be farbehind?

SkyCaddie GPS mapsa course to Europe

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Living the Dream


OPINION

It was my dream for very manyyears to get away from big busi-ness in order to divert my energiesone hundred per cent into some-

thing positive, something in which Ibelieve.

That moment came at the end of 2004when Colin Surman (above left), JackieHitchcock (right) and I (centre), havinglooked at all the other products availableand found them inadequate, discovered aGPS product, which was so good, it wascrying out for somebody to take it on.

We created a five-year businessplan, decided on a strategy, formed acompany and coupled the GPS systemcalled SkyCaddie with a revolutionarytee booking system. We are the teamwhich today is ILS (Internet LeisureSystems Ltd).

We still hear the odd soul say �It�scheating� or �It�s illegal.� Well, it�scertainly not cheating, and we welcomethe common sense approach which hasnow brought about the rule change,making the use of GPS an accepted partof the game.

After all, it is only a device to meas-ure distance instantly. Courses have theiryardage markers, and most now haveyardages marked on sprinkler heads, andyardage books where adding andsubtraction, coupled with some walking,will give the golfer the yardage he needs.

You mean to tell me that my golfball could lie next to a sprinkler headwhich says 168 yards (to front or

centre) and my GPS unit, which givesthe same information, was illegal. TheUSGA, which is the other half of thegolf world�s rules setting, decided sometime ago that GPS could be used forhandicapping purposes.

They were quite pragmatic in decid-ing that the average player had everyright to have access to the kind ofdistance information which TigerWoods gets from his caddie, and theyreasoned quite rightly that GPS deviceswould speed the game up.

How many times do we see peoplewasting time by stepping off distancesto and from known yardage points? Infact, one of the junior pro tours in theUSA, the Tight Lies Tour, already usesthe SkyCaddie in competition. One ortwo clubs in Britain and other countrieshave also created local rules allowingthe use of GPS devices. All of thesepeople were the trendsetters, and nowthey have been proven right.

This particular GPS system, and asystem it is, uses the latest in GPS tech-nology and has a unique patented wayof measuring yardage to different pointson a green, called �intelligreen.� I�llcome back to that in a minute.

This is a personal GPS unit, whichthe golfer buys. Over 7,000 courses inthe world are now individually mappedfor use with this unit, and that will total10,000 by the start of next season, andat least 1,000 of those will be in UKand Europe.

For those going off on holiday toplay golf in the US, Spain or Portugalthis winter, they will be able to find theircourses on our system.

Imagine walking on to the first tee atVale do Lobo, or Bay Hill, never havingseen the course before, and knowingthat you should use a 3 wood to lay upshort of the fairway bunker, rather thanwhack it with the driver, and pay anearly visit to the sand.

The unit gives distances to hazardsand to carry those hazards. It also has anotion of �smart� shots, telling you oncritical holes how far to hit your shot,and what that will leave you to get tothe green with your next.

It is worth noting that we alwaysapproach clubs to get their agreementon mapping courses. This ensures goodrelationships with clubs, and by goingon the course to do the mapping, all thedistance information is bang up to date.IntelligreenThe �Intelligreen� feature, which noother unit has, allows the golfer to seedistance to front of green, flag and backof green exactly on his line of approach.If you are like me, and sometimes hit100 yards left or right, it is like having aprofessional caddie standing besideyou. There can be hills or trees in theway, but it will still give you exactdistances to key points on the green.

What is more, we have competitorswho claim to have courses, like the OldCourse at St Andrews, but haven�t had

Glynn Patrick has seen it all. Throughout his illustrious career, he has worked for MasseyFerguson and Ransomes Jacobsen, and until recently was the managing director at MOX,before leaving to set-up his own company as he explains.


�If you want to take long walks, take long walks. If you want to hit things with sticks, hit things

with sticks. But there�s no excuse for combining the two and putting the results on TV. Golf is

not so much a sport as an insult to lawns.� National Lampoons, 1979

For a more balanced view, subscribe to Europe�s leading golf business magazine

www.portman.uk.com

the courtesy to ask clubs if they can usetheir data. Instead, they have takenoutdated, and often inaccurate, GPSmaps to cobble together a map of agiven golf course.

We have a relationship with everycourse on our system. We get their goahead, and make sure maps are alwaysup to date. Check some of the bignames on our website, and ask them.

We as amateurs can also judge forthe first time how far on average we hitevery club in our bag. This can be doneinstantly on the golf course, or betterstill by hitting a bunch of shots witheach club on the practise ground. EndorsementYou simply press a button on the side ofthe unit at the point where you hit theballs from, then go to the middle of thebunch of balls, and press the buttonagain. It tells you the exact yardage.This feature is well liked by teachingprofessionals, and it is just one goodreason why the PGA Learning Centre inthe US endorses the product.

Who wouldn�t want to play faster,play smarter and have more fun? Asyou can see, I am the product�s biggestenthusiast. I love it, and so do thosepeople who have already bought it inEurope.

This is a different kind of GPS. It isyours to use wherever you wish - youcan even do some limited mapping ofcourses yourself, but just front, centre

and back of greens. The rental productsare mainly used on golf cars, and can bea good earner for clubs.

I should know, I used to rent themwhen I ran MOX.However, in this coun-try, less than ten percent of our rounds arewith buggies, and so ahand held personalunit has to be theway to go. At£249, it costs lessthan a qualitydriver, and willcertainly take moreshots off thegolfer�s score.

Take a lookalso at the oldpictures of golf inits early days. All theguys had caddies togive them local knowl-edge, and most people,even 20 years ago,played the same courseweek in, week out. It istoday�s nomadic golfer, ofwhom there are four millionin Britain alone, who needshelp.

He or she cannot afford acaddy, but they can afford a SkyCaddie.My dream was to set up a new companyand pour our resources and energy intoit. We have done that. We have a solid

business plan, and we know we�llsucceed because the product we repre-sent is unique, is great and will be loved

by golfers of all ages.I am conscious

here that I havetalked about thebenefit for thegolfer. We also havea package for theclub and/or pro shop

to sell units and forpros to use it in teach-

ing. What is more, anygolf club looking at thelist of eminent andrespected coursesalready on theSkyCaddie list, willwant to join the team.

At the time ofwriting, I was confi-dent that the R&Awould fall inline withthe USGA regardingthe rules on usingGPS, but I thought itwould take a coupleof years. I guess it isabout being in theright place at theright time. Everybody now

accepts that GPS is the best and quick-est way to read distances. Even theskeptics can look forward to playing around of golf in less than four hours.

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01359 272000

Barenbrug has it sown upSt Andrews has underlined its long-

standing relationship with Barenbrugby sowing a wide-range of the

company’s grass seed on its newnumber seven course. Barenbrug has

worked closely with St Andrews toselect precisely the correct seed

mixtures for the new venture, and allthe greens have been sown with a

special, tailor-made mix.

01480 226800

Lake drama at WybostonWyboston Lakes, the largest private-

ly-owned training and conferencecentre in Europe, has found a way toadd drama and beauty to its setting

by installing a range of Otterbinewater fountains and aerators on its

lake. Based near St Neots, inCambridgeshire, Wyboston’s 350-

acre site includes a hotel, confer-ence centre and 18-hole golf course.

01473 270000

The Vale on their wayThe Vale Resort, the five-star hotel,

golf and spa complex, situated inthe Vale of Glamorgan is beginning arolling replacement programme of itsgolf course maintenance machinery.Back in 2002, The Vale signed a £1

million agreement with localRansomes Jacobsen dealer RS Bird,to supply a complete range of turf

maintenance equipment.

0141 814 3366

Paisley look close to homeHead greenkeeper Rab Grant has

recently purchased a WiedenmannTerra Spike XP deep aerator from

Nairn Brown to help relievecompaction and improve drainage at

The Paisley Golf Club, Glasgow.“With its 1.6 metre working width,it’s a versatile machine that can be

used from ‘fence to fence’ aroundthe course,” he said.

0141 814 3366

Price is Right for CrawfordWhen it comes to deep aeration ongolf courses, Terry Crawford, course

manager at Clandeboye Golf Clubhas some definite views. “I think

contractors are in danger of pricingthemselves out of the market. Using

contractors now costs around £10-£12,000 a year, so if you purchase

your own machine it will pay foritself within two years,” he said.

01359 272000

Exciting innovations revealedBarenbrug revealed the latest

revolutionary results of its grassseed mixture trials during two OpenDays, held at the STRI’s Bingley sitein July. The focus of the event was

mixtures for heavy-duty sports, andthe findings of three key areas of

evolutionary and sustained research- sowing depth, shade, wear and

salt tolerance.

01473 270000

Jacobsen tees off at OmaghBroderick’s Grass Machinery of

Newtonabbey in County Antrim, hasrecently sold the first Jacobsen TR3

tees and surrounds mower intoNorthern Ireland. The Ransomes

Jacobsen dealer has delivered thenewly introduced machine to Omagh

Golf Club, the 18-hole membersclub, situated just a mile south of

the town centre.

0141 814 3366

Hillsborough up the paceHillsborough Golf Club on the

outskirts of Sheffield, has purchasedthe latest superfast WiedenmannTerra Spike XF from local dealer,Palmers Groundscare. The XF has

made a real impact in the golf sectorand course manager Ian Whiteheadis no exception in his praise for thenew machine. “Nothing compares to

the speed of the XF,” he said.

Tel: 0870 164 6004Fax: 0870 164 6009www.mox-iint.com

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GMé | issuu 44

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