GM614 Brand Association
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Transcript of GM614 Brand Association
![Page 1: GM614 Brand Association](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c802c54a7959cf728b45cd/html5/thumbnails/1.jpg)
Global Advertising CH2
Brand Association
Maria Sosa &
Doris Yeh
![Page 2: GM614 Brand Association](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c802c54a7959cf728b45cd/html5/thumbnails/2.jpg)
APPLE ?
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LOGO
Product
Users
Packaging
Color
Tagline
Price Brand A
ssociation Traits
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LOGOS
![Page 5: GM614 Brand Association](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c802c54a7959cf728b45cd/html5/thumbnails/5.jpg)
Save money. Live better.
No body does chicken like ___.
So good!
The Happiest Place on Earth.
Obey Your Thirst.
Melts in your mouth, not in your hands.
A DIAMOND IS FOREVER.
Tagl
ines
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Packaging
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Packaging
![Page 8: GM614 Brand Association](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c802c54a7959cf728b45cd/html5/thumbnails/8.jpg)
PANTONE ea0a8e
PANTONE 55acee
PANTONE 720e9e
PANTONE 60def5
PANTONE 5ba525
PANTONE f57d00ff
PANTONE 046aed
PANTONE ffcc33
-T-
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Brand Colors
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Users
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Users #standforsomething
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Vague distinction
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Cultural influences Brand Names
What does
goes by
in the U.K.?
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Cultural influences Brand Names
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Cultural influences Or…more…
The Burgers are Better.
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It’s Share Time!
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K
ey T
akea
way
s
Brand Association
Network