Glocalizing web

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Disciplined Execution

Speed & CertaintyIncreased

Shareholder ValueWorking Together

Lasting Positive Change

Going Glocal

The Multi-Latins/Internationals:

Winning by Going Glocal


Berlin wall comes down: 1989

European Union: 1993

NAFTA: 1994

WTO: 1995. Replaces GATT, and is created by Uruguay Round (1986-1994)

Pacific Alliance: 2011

Historical Context

Sea Change in Freedoms


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Winning Strategy definition: an integrated set of informed choices designed to achieve competitive advantage and superior financial returns (Porter)

Informed choices on countries, customers, competitors, distribution channels, logistics

Winning Execution: Disciplined execution for processes, KPIs, and people


- The practice of conducting business according to

both local and global considerations.

- Adaptation of a product or service specifically to

each locality or culture in which it is sold.


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GLOCALIZATION

MARKETING CULTURE IDENTITY LANGUAGE POLITICS


Convergence

Fusion

marketing,

culture,

ethnicity,

language, and

politics

Talent

choosing and

managing

glocal talent:

EQ IQ and CQ

Global

management,

processes,

KPIs, uniform

customer

experience and

quality

Local

management,

culture,

ethnicity,

language,

politics


Paris, France

Opened in 1992

Initial rough years

Efforts to improve attendance and spend per visitor included serving alcoholic beverages with meals inside the Euro Disneyland park (against the standard American policy)

Opened in Chile in 1990.

Expanded outside Santiago in 1995

Started operating as franchise in 1997

To attract the Chilean consumer, needed to revisit the menu and add avocado

”


Ambition: The leadership team of every good company has a great ambition for the company – usually one that addresses an unmet customer need.

Customer: Every good company begins by meeting a customer need.

Focus: Good companies stay focused on what they know and can do well.

Execution: Satisfying a customer requires relentless attention to execution. Building a company’s capability to deliver makes the difference between turning a great idea into a business or failure.

Inspiration and Alignment: Smart companies engage all of their associates in building the business, from idea creation though delivery. Ideas don’t just come tops-down; they also come bottoms-up and from every other direction. Everyone in the company feels that they own a piece of the action and are accountable for how the company performs.


6 TIPS

Test, Test, Test! and don’t feel confident about entering a new market overseas until your research looks watertight

Baby steps: if you have doubts, enter markets closer to home than overseas

Concentrate on key markets and smaller returns while building a sustainable base

Choose local trading partners carefully for specific skill-sets: market experience and cultural nuances

Adopt simplified supply chain approaches

Adopt simple marketing methods


“A mediocre strategy well executed is better than a great strategy poorly executed” (Jamie Dimon)

“A good plan violently executed now is better than a perfect plan executed next week” (Patton)

“The Sergeants won the war in Europe” (Patton)

Napoleon/Russia invasion: Clausewitz: “Amateurs worry about strategy, professionals, about logistics, and execution”


EXECUTION IS

PARAMOUNT


Integration of all three areas is required

to optimize and perpetuate full benefits

Focus is on ensuring that solid processes and systems are supported by consistently good behaviour

Alignment, training and coaching – “People Solutions”

Behaviors(Skills)

Systems(Information)

Process(Work)

Co-Venture(Ownership)


ACHIEVING

ALIGNMENT

C-suite led with clear message of purpose

Video testimonials by pilot sites

Weekly C-suite unit calls

Monthly tracking of results

Ensure sustainability: people education and coaching

Glocalizing web

Business

Transcript of Glocalizing web