Glocalized approach to community support
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Transcript of Glocalized approach to community support
Glocalized approach to community support Eduards Reneslacis, MD, Electrolux Latvia Ltd.
November 9th, 2011
Riga
Achievements
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Situation
• Electrolux Latvia - vague definition on beneficiaries
and selection criteria
• Misinterpretation of selected beneficiaries by Employees
• Support Call selection process – too time consuming and
unintelligable
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Goal
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To develop Community Support Policy of Electrolux Latvia
Ltd. that would contribute to the team cohesion
and engagement of stakeholders
Strategy
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• Planning process based on the most
important stakeholders’ (employees, service and trade
partners) views
• "Allowing" the employees to develop a policy
framework and set priorities
Analysis. Stakeholder engagement
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Research on good practice
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Employees survey
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100% ready to engage
• 47% are willing to participate in joint activities
• 23% are willing to offer voluntary work
Planning.Team work
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Workshop planning
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• Strategic choice of workshop venue
• Explanation of commmunity support and volunteering
principles
• Participants generated content:
– sharing personal experiences and expectations
– group work – materiality analysis
– brainstorming
Result. System
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Main principles
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Forms of support
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Support scheme
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Criteria Process
Application form
Sustainability Award
The Electrolux Sustainability Award will recognise
the efforts and achievements of employees who
help Electrolux maintain its role as a leader in
sustainability.
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Thank you for your attention!
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