Celfie Cameras Inc.Glo-Bus Simulation

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Learning from Mistakes

Concentrate on the value of the product for pricing

Aggressive price cutting makes it difficult to recover the costs

Fell a prey to Price war in the marketMistake

Learning

Application

Celfie CamerasInc.

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Best combination of alternatives should be chosen after evaluation

Labour costs and its productivity have direct implication on Profits

Improper cost benefit analysis of compensation and laborMistake

Learning

Application

Learning from MistakesCelfie CamerasInc.

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Synchronization among different departments

éCost Ì êPrice Ü Operating Losses(High Marketing) (Price sensitive)

Ignoring the impact of Marketing Expenditure on total cost Mistake

Learning

Application

Learning from MistakesCelfie CamerasInc.

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Product development should be gradual and cost effective

Focus on the timeline for developing the product

Drastic increase in P/Q rating in initial stagesMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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In depth analysis of reports

Loss from Entry level product was offset by Profit from Multi featured

product

Overlooking the segregated profits of product linesMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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Effective time management

Allocation of time to every department

Hasty decisionsMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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Effective sales forecast is the key to success

Make decision by strategy and not on projection

Improper ForecastingMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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Clarity in vision and objectives

Revenue is not the only factor for Company’s success

Too much focus on increasing RevenueMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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CSR helps the company to sustain in the market and increase the brand

image

Image rating plays a major role in market position

Avoiding expenditure on Corporate Social ResponsibilityMistake

Learning

Application

Celfie CamerasInc. Learning from Mistakes

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Other Learning

• Proper understanding of the Participation Guide (PAT Training- diminishing )

• Business strategies should be inimitable• Market dynamics - Adaptable strategy• Team Work and co-ordination• Efficient cash management- timely loan

repayment• Competitor Analysis

Celfie CamerasInc.

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Questions?

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Thank you