Global Youth Insights!

November 2010

How we did this..

• Games2win reaches out to over 20+ million unique youth (Ages 6-

19) across 225 countries per month.

• Our visitors spend approx 11 minutes each time they visit one of our

sites and play our games.

• We decided to ask some interesting questions to our audience via a

multiple choice quiz in a box ad after completing their games.

• The idea was to create an interesting global youth insights platform

using online games as the media vehicle.

• The process was in compliance with global safety and best practice

standards – none of the questions were aimed to target

individuals, and we did not collect personally identifiable information.

• The results of some of the questions we asked across 20000 unique

consumers follow. Demographic was 13-25, 60% Girls.

Some headline discoveries!

• The Western European region has more School ‘haters’ than

‘lovers’.

• Filipinos fear God the most.

• A church in Vietnam is visited more than a church in America.

• Lemonade beats Coke in America during summer.

• 15 seconds may not be enough for 86% of the global population to

answer a math question.

• At least 42% of Americans are there on Facebook because of their

Friends.

Question - What do you think of School?

• Key Findings

• Majority of the audience on our network loves School.

• 48% users in the US, hate School.

• More than 70% of the users in Asian countries like India

(73%), Philippines (76%) and Pakistan (72%) voted in

favor of School. Simply said, Asians ‘love’ school.

• Ireland has the highest percentage (69%) of users that

hate School. Apart from the Irish, users in Western

European region has more School ‘haters’ than ‘lovers’.

What do you think of School?

48%

27%

54%

45%

47%

42%

42%

45%

47%

24%

42%

35%

69%

44%

28%

45%

52%

73%

46%

55%

53%

58%

58%

55%

53%

76%

58%

65%

31%

56%

72%

55%

0% 10% 20% 30% 40% 50% 60% 70% 80%

USA

India

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Bulgaria

Phillipines

Egypt

Malaysia

Ireland

Thailand

Pakistan

Serbia

Love

Hate

Overall

Hate 7,986 45%

Love 9,892 55%

Question - Do you believe in God?

• Key Findings

• 85%of the total users believe in God.

• Filipinos believe in God the most.

• Only 11% of Indians said that they do not believe in God.

Do you believe in God?

94%

89%

84%

69%

72%

76%

82%

78%

84%

74%

95%

81%

85%

93%

81%

90%

78%

6%

11%

16%

31%

28%

24%

18%

22%

16%

26%

5%

19%

15%

7%

19%

10%

22%

0% 20% 40% 60% 80% 100%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Bulgaria

Phillipines

Egypt

Malaysia

Pakistan

Thailand

UAE

Serbia

No

Yes

Overall

Yes 12,142 85%

No 2,169 15%

Question - Do you go to Church?

• Key Findings

• People in Australia and Western Europe believe in God

but they do not go to church.

• Philippines has the most percentage of users that go to

church.

• 8 out of 10 Canadians believe in God but only half of

them visit church.

• There are more Christians in India than Pakistan or

Malaysia if we were to assume that only Christians visit a

church.

• Percentage of Vietnamese visiting a church is higher than

percentage of Americans visiting a church.

Do you go to Church?

67.0%

48.0%

75.3%

34.5%

66.0%

76.0%

62.3%

44.1%

51.0%

69.9%

82.0%

72.9%

44.0%

45.9%

78.1%

75.6%

66.9%

33.0%

52.0%

24.7%

65.5%

34.0%

24.0%

37.7%

55.9%

49.0%

30.1%

18.0%

27.1%

56.0%

54.1%

21.9%

24.4%

33.1%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Bulgaria

Phillipines

Egypt

Malaysia

Pakistan

Thailand

Jamaica

Serbia

No

Yes

Overall

Yes 11,548 62%

No 7,080 38%

Is your best friend a little over-weight?

• Key Findings

• 39% users across the world think that their best friend is a

little over-weight.

• 50% of Americans who took part in the survey punched

the ‘no’ button.

• Romanians (27%) were most uncertain about a reply. Or

they didn’t want to make a comment about their best

friend.

Is your best friend a little over-weight?

28.0%

41.0%

72.0%

32.6%

50.9%

62.9%

43.2%

37.1%

31.9%

57.1%

44.3%

37.3%

50.0%

36.1%

18.0%

47.8%

21.9%

19.1%

31.7%

46.2%

45.8%

11.4%

32.2%

37.3%

22.0%

23.0%

10.0%

19.6%

27.2%

18.0%

25.2%

16.7%

22.3%

31.4%

23.6%

25.5%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Bulgaria

Phillipines

Malaysia

Maybe

No

Yes

Overall

Yes 2,435 39%

No 2,453 39%

Maybe 1,396 22%

What comes next: 2,3,5,7, …

• Key Findings

• Only 14% population across the world was quick enough

to answer the question correctly (the correct answer is 11)

within 15 seconds.

• Indians would fare better than anyone else in Math.

• Canadians would be weakest in this subject.

What comes next: 2,3,5,7, …

80.0%

67.0%

44.9%

77.2%

63.0%

51.0%

65.4%

79.3%

81.1%

53.7%

74.2%

13.0%

20.0%

11.1%

15.4%

11.0%

16.9%

15.2%

11.3%

10.8%

14.9%

11.3%

7.0%

12.9%

44.0%

7.3%

26.0%

32.1%

19.4%

9.3%

8.1%

31.3%

14.6%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Bulgaria

Malaysia

13

11

9

Overall

9 3,857 70%

11 775 14%

13 895 16%

First thing that comes to your mind when you read:

"Beatles"

• Key Findings

• Beatles the Rock Band is most popular in North America

whereas Chinese know least about western music.

• Majority of the audience does not know about the Betel

tree. Even Vietnam where Betel tree can be found every

where voted for the car instead.

• Beetle insects are most known in Australia, India and

China – indicating prominence of agricultural sector in

these nations.

• Across the world, the Beatles as the Rock Band came out

on top.

First thing that comes to your mind when you read:

"Beatles"

36.0%

39.1%

54.1%

37.8%

20.9%

29.1%

28.0%

46.7%

40.3%

36.3%

33.3%

47.0%

26.9%

14.0%

44.4%

35.1%

22.1%

32.4%

27.9%

49.3%

39.3%

38.7%

6.0%

10.1%

11.1%

5.7%

13.9%

16.9%

13.6%

5.7%

5.2%

10.4%

10.7%

11.0%

23.9%

20.8%

12.0%

30.1%

31.9%

26.0%

19.7%

5.2%

14.1%

17.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Phillipines

Malaysia

Car

Tree

Rock Band

Insect

Overall

Insect 1,390 35%

Rock Band 1,443 36%

Tree 391 10%

Car 776 19%

Your sports shoe brand

• Key Findings

• Global share of Nike in terms of popularity is more than double

of Puma which is the second best shoe brand. Nike is most

popular in the US.

• Reebok which is least popular worldwide, is the leading shoe

brand in India followed by Nike. Interestingly, India is the only

region where Nike has been pushed to the 2nd spot.

• Puma shares the top spot as a shoe brand with Nike in

Romania.

• Amidst the slim market share that Adidas scores worldwide, it

has the highest market share for its brand (20%) in Western

Europe. However it pales in comparison to Nike which is No 1

in Western Europe with a 52% market share.

Your sports shoe brand

62%

24%

52%

35%

50%

39%

32%

48%

11%

19%

20%

17%

16%

17%

32%

12%

9%

39%

13%

13%

10%

15%

6%

8%

18%

18%

15%

35%

24%

29%

30%

32%

0% 10% 20% 30% 40% 50% 60% 70%

USA

India

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Puma

Reebok

Adidas

Nike

Overall

Nike 1409 49%

Adidas 463 16%

Reebok 382 13%

Puma 646 22%

What would you like to read?

• Key Findings

• 44% of the population across the world prefers Internet /

TV than reading books.

• Asians prefer to read comic books whereas Americans

prefer Internet / TV.

• Reading ‘Fiction’ is most liked by Romanians.

What would you like to read?

22%

41%

44%

28%

39%

41%

40%

31%

32%

24%

24%

22%

25%

32%

22%

26%

27%

29%

54%

36%

34%

47%

30%

37%

34%

41%

39%

0% 10% 20% 30% 40% 50% 60%

USA

India

China

West. Europe

Romania

Vietnam

RoW

Australia

Canada

Internet / TV

Fiction

Comics

Overall

Comics &

Fairy tales596 31%

Fiction 479 25%

Internet / TV 852 44%

How this can help you!

• The data and findings are available for commercial usagebasis a written permission.

• Games2win offers its panel for custom made youthinsights basis your requirements.

• We can laser target a country (out of the 150+) we attractaudiences from and also help message only thoseconsumers who fit your demographic profile (age/sex).

• Note – we will not and cannot seek personal informationfrom any consumer – they will be all blended as a panel.

Contact Point

Salil Mahadik

Mumbai, India

Email : Salil@games2win.com