Global sports media_consumption_report
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Transcript of Global sports media_consumption_report
![Page 1: Global sports media_consumption_report](https://reader034.fdocuments.us/reader034/viewer/2022052623/559df9cd1a28ab4f468b4683/html5/thumbnails/1.jpg)
![Page 2: Global sports media_consumption_report](https://reader034.fdocuments.us/reader034/viewer/2022052623/559df9cd1a28ab4f468b4683/html5/thumbnails/2.jpg)
Sports fans across all markets surveyed
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14 Markets Surveyed
UK
France
German
y
Holland
Italy
Spain
USA
Canada
Brazil
China
India
Indonesi
a
Japan
Korea
![Page 4: Global sports media_consumption_report](https://reader034.fdocuments.us/reader034/viewer/2022052623/559df9cd1a28ab4f468b4683/html5/thumbnails/4.jpg)
% of Spanish fans following sport via social
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Growth in Mobile sports consumption
Growth in sports
media consumption
via mobile devices
in Germany
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Time spent online
Hours a week spent
consuming sport online
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Social Media
Of the markets surveyed favour Facebook over other social media to
consume sport
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Traditional Formats
Television is the dominant
means of consuming sport
across all markets surveyed
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Online Closing In
Online is now the
2nd most popular
method for
consuming sport
in 10 of 14 markets
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Football Dominates
Football fans across all markets
surveyed
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Petrol Heads
Number of Formula 1 fans across all markets surveyed
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The Rise Of The 2nd Screen
of Turkish sports fans
who have started
following sport on a
second screen in the last
two years
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of Chinese fans consume sport on connected
TVs, gaming consoles and set-top boxes, compared to
6% in Japan
Connected TV Flourishes
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Shooting Hoops
Basketball fans across all markets surveyed
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Tennis fans across all markets surveyed
Net Audience
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Paper Talk
out of 14 markets where newspaper
sites and apps are the most popular
way for fans to access sports content
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New Money
of Chinese fans are willing to pay to
watch sports content vs 7% of German
fans
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Full Time
Average hours spent consuming sport
each week in India vs 4.5 hours in
Japan
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