Global SMT & Packaging | Media Kit

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MEDIA KIT 2016 The Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging Professionals

Volume 15 • Number 11 • November 2015 • ISSN 1474 –0893www.globalsmt.net

Michael Pierce Interview Inside

p r e v i e wp r e v i e wp r e v i e wp r e v i e wp r e v i e wp r e v i e wp r e v i e w

Next-Generation Stencil PrintingPotting PCB AssembliesPlasma Treatment Prior to Conformal Coating

1www.globalsmtseasia.com Global SMT & Packaging Southeast Asia – Fall 2015

Günter Lauber Interview Inside

Covering India, Thailand, Malaysia, Singapore, The Philippines and Hong Kong

Volume 6 • Number 4 • Fall 2015

www.globalsmtseasia.com

Southeast AsiaSoutheast Asia

Factory Automation in China

Contract Manufacturing and Conflict Minerals

Absorbing Large CTE Mismatches




C H A R L E S ‘ C H U C K ’ C O X

CHARLES ‘CHUCK’ COX

7 6 www.globalsmt.netwww.globalsmt.net

Inside Your Chinese Supplier - They’re All Diff erent

Global SMT & Packaging • November 2015Global SMT & Packaging • November 2015

Inside Your Chinese Supplier - They’re All Diff erent

Not all suppliers are the same. � at idea comes as no surprise to anyone who has ever man-aged a supply chain. Obviously from industry to industry and

technology to technology there are di� er-ent common practices, levels of service, and standards in place. For example, if I went to a plastic bag supplier and started trying to talk to them about A, B, and C cosmetic surfaces on the bag, they might well show me the door. And electron-ics suppliers never get a thread count spec for a wiring pigtail o� of a PCBA, and it’s similarly rare that their custom-ers consign 100% of the raw materials, which would be common in the textiles industry, for example. However, in addi-tion to these obvious di� erences between suppliers, the people running your sup-pliers have at least as much impact on the service, quality, delivery, and ultimately cost that you can expect.

Supply Chain Professionals need to work with many di� erent suppliers and it is a key skill to be able to quickly assess a supplier and � nd an e� ective way to work with them or choose to move along. Obviously following a thorough, methodical process to choose, assess, and audit suppliers during a supplier selection phase is also critical, but these processes take time and cost money and learning to quickly eliminate non-starters can be a huge bene� t. Not to mention, it is fairly common to be walking into a new position and suddenly being faced with having to manage a whole new supply chain, and sometimes that supply chain doesn’t come with a fully documented Supply Chain User’s Guide.

China may be “One Country, Two Systems” (three borders, and four pass-port stamps, for those of you keeping score), but the thousands of suppliers that

form the backbone of China’s economy are mostly run by people from Mainland China, Taiwan, or Hong Kong & Macau. Management teams from each of these areas have very di� erent characters and styles. When I’m visiting a supplier for the � rst time, I usually try to determine where the owner, CEO, and GM are from because the management styles tend to be quite di� erent and that a� ects how I need to interact with the supplier.

Mainland China Owned Suppliers

Personal wealth is a pretty new thing for most people in China. Most Mainland Chinese that own factories worked their way up from the bottom in a pretty chal-lenging business environment. � ey tend to be self-made men and women that under-stand their operations at an intuitive level.

Organizations in China generally tend to be much more hierarchical than those found in the West these days, and decision making tends to be very centralized, o� en to just a few people or perhaps even just one person. O� en Mainland Chinese man-aging a factory retain all of the � nancial controls directly themselves or entrust this responsibility to a relative only.

At one point in my career, many years

ago, I worked for a company owned and managed by a Mainland Chinese entrepreneur who was able to travel to the US during the late 1970s for his college education and had stayed there and built a successful business. A� er a couple of decades in the US, this gentle-man decided to return to his hometown in China and start a business. His � rst employee was his brother-in-law who worked as his driver, general � xer, and cashier for this 100 person telecom sup-plier. Every month, on payday, I got an envelope full of cash from his brother-in-law, o� en my pay was a little short some-how, oddly enough. I’m fairly certain that I was not the only one in the company having challenges with the unquali� ed and rather unscrupulous brother-in-law. � is used to be fairly common in China, but things have gotten better over the years and it is less common now. However, family relationships within sup-pliers are still quite common and while I might like my own brothers-in-law just � ne, I don’t think that I would want them running a factory for me.

Like brothers-in-law, Mainland Chinese factory managers seem to o� en be either loved or hated, with few falling in between. � ose that are loved are o� en extremely loyal to their employees and their employees’ families. � ose that are hated are o� en taking advantage of their employees in some way and inspiring resentment along the way.

In Mainland Chinese owned factories, there is o� en a shadow reporting struc-ture of informal lines of communication. � e Director of Purchasing may be at the top of the organization chart, but the Chairman’s niece working as a planner may have far more in� uence because of her uncle.

Learning a little bit about who is related

to whom and paying close attention to � gure out who is really calling the shots can be critical to your success when working with Mainland Chinese owned factories.

Taiwanese Owned Suppliers

Factories owned and managed by Taiwanese teams tend to border on indus-trial colonialism in some ways. Typically, Taiwanese management teams do not put any Mainland Chinese in real positions of authority. O� en production schedules, purchasing, shipping, engineering, and many other decisions are all controlled from Taipei. Taiwanese management teams o� en � y to Mainland China for a couple of weeks each month, or some-times longer and families normally do not accompany the team members. � e good news is this schedule frees them up for lots of late night karaoke sessions with customers. � e bad news is this schedule frees them up for lots of late night kara-oke sessions with you.

Taiwanese management teams also o� en tend to not really know what is going on in their factories partly because they are remote, but also partly because there is o� en strong animosity between the Mainland Chinese workers and supervi-sors and the Taiwanese management teams. � ey speak the same language, but they rarely communicate well with each other, even when they are in the same building.

And while it is certainly not always the case, Taiwanese management teams can tend more towards a harsher style of management characterized by distrust of the Mainland Chinese and pushing work-ers excessively hard.

A good strategy to work with a Taiwanese owned factory is to try to build relationships with the Mainland Chinese in the factory to get good, accurate infor-mation, and ideas on how to solve prob-lems, and then push on the management team in Taipei to make things happen. � ere are de� nitely many good managers from Taiwan working in Mainland China that treat their local colleagues with respect and listen to them. Seeking out these good managers and partnering with them can help immensely.

Hong Kong/Macau Owned Suppliers

Hong Kong Chinese, as a general rule, hate to have to travel to Mainland

China for work. � is makes it fairly di� cult to manage a factory though, where seeing what’s going on is very important. However, the Hong Kong Chinese do tend to have very strong networks in Guangdong Province (South China including Shenzhen, Guangzhou, Zhongshan, Zhuhai, and many other cities), and tend to also be very astute businessmen and women.

If there is some unresolved con� ict or historical rivalry between the Chinese people from Taiwan and the Mainland Chinese, then there is something more like pity felt by many Hong Kong Chinese for the Mainland Chinese, who have grown up with less material wealth and in a challenging era.

� e Hong Kong Chinese grow up speaking Cantonese dialect which is essentially as di� erent from Mandarin Chinese as French is from Italian. I have had to translate between Hong Kong Chinese managers/engineers and local

Chinese factory workers more than once while working in China, and this is a somewhat awkward situation for everyone. Many Hong Kong Chinese are struggle with Mandarin, while most all factory workers and supervisors these days are coming from other parts of China that do not speak Cantonese.

Many Hong Kong owned suppliers are managed e� ciently and the man-agement team has an understanding of good service and take a long-term view of business relationships. However, there are also many Hong Kong owned factories that are managed by people who have a hard time communicating with their own workers and supervisors and that do not want to be in a factory in the � rst place.

Again, a good strategy is to build relationships with the local Chinese that are actually doing the work, and � gure out practical solutions based on data and facts and then help guide the manage-ment team to the right solutions. Also, plan to have someone from your team visit the factory fairly o� en to keep those relationships intact and also it forces the management team to be in the factory a little more o� en.

What do the local Chinese in your factory think of all this?

Many local Chinese factory workers and supervisors have preferences about which kind of factory ownership that they want to work for. Also, many Chinese people still identify much more with people from their own village than they do with Chinese people in general. And while no Chinese person would think of anyone from Taiwan, Hong Kong, or Macau as a foreigner, they de� nitely tend to be careful and slow to trust people from so far away. Keep in mind that China’s legal system is in about the same state as China’s infrastructure - well devel-oped in some areas, but quite far behind in other areas. Workers in Western countries generally have unemployment insurance and have some recourse if their employer just decides to stop paying them. In China, it is rare, but not at all unheard of, for a factory manager to just disappear with all of the factory’s liquid assets leaving the workers short a month’s pay, bonuses, and out of jobs.

In essence the message is ‘know your supplier’. � e more you know and under-stand them the better job you’ll be able to do when working with them.– CHARLES COX

Charles has over 18 years of leadership

experience in R&D engineering, manu-

facturing, and operations. Chuck has

held many diff erent roles in new product

development and introduction (NPD/

NPI) and in sustaining production. He has

developed and brought to market over 15

new products including an award winning

VoIP handset, a groundbreaking digital

cinema audio processor, and launched

several other innovative new product

lines in the audio, telecommunications,

consumer electronics, toy, alternative

energy, and healthcare industries.

Inside Your

Chinese Supplier –They’re All Diff erent

Supply Chain Professionals need to work with many diff erent suppliers and it is a key skill to be able to quickly assess a supplier and fi nd an eff ective way to work with them or choose to move along.

Many Hong Kong owned suppliers are managed effi ciently and the management team has an understanding of good service and take a long-term view of business relationships.


Speed and Throughput in Next-Generation Stencil Printing

Global SMT & Packaging • November 2015Global SMT & Packaging • November 2015

Speed and Throughput in Next-Generation Stencil Printing

Introduction

In simplest terms, a faster printer logically means higher throughput. Overall speed, however, is dependent upon a number of factors including the individual cycle times for vari-

ous steps in the print cycle (e.g., stencil wiping frequency, board separation and printing speed). A stencil printer’s overall throughput speed, per board printed, must also be tied to the capabilities of the line; in other words, there is no bene� t in having a fast printer and/or high-speed placement machine if line speed is governed by the re� ow oven at the end of the line, with a � xed time/temperature pro� le that is signi� cantly slower. Line con� guration and balancing, and thus overall line optimization, is therefore an essential part of realizing the maximum bene� t from a high-speed, printer capable of handling volume production.

Benefi ts of Higher Throughput

Line con� guration and balancing is an essential part of realizing the maximum bene� t from all stations in the line, from material handling systems (bu� ers, load-ers, etc.) to the machines handling dif-ferent process steps. A printer with high throughput capability, however, is ‘fast’ by design; the mechanical systems, so� ware, stability of the frame, and motion control and sequencing all contribute to the over-all operational speed of the individual machine. A thorough and comprehensive understanding of a printer’s throughput capabilities gives the production engi-neer maximum � exibility in utilizing that piece of equipment to advantage in any number of line settings, con� gura-tion, or scenarios. A single printer may have su� cient throughput capability to handle two manufacturing lines and thus be fully utilized while sparing the facility the investment of purchasing printers for both lines, with the possibility that both

would be under-utilized.When we talk about ‘speed’, we really

mean ‘throughput’, i.e., the time it takes for a single PCB to enter the printer, be printed, and exit the machine. � is is not the same as ‘cycle’ time. Overall through-put is the SUM of various cycle times for such processes as the print stroke, stencil

wiping, PCB indexing, alignment, etc. Some can be shortened; some cannot, such as the print stroke, which will have an optimum speed (which cannot be exceeded, usually) depending on the type of paste used, stencil, aperture sizes, etc. � e advantage to higher throughput is not only greater volume of product, but

also to the process. Higher throughput provides a comfortable margin of more time for key overhead functions that have the biggest impact on print quality.

WITH HIGHER SPEED, YOU CAN NOW:

• Print at slower speeds;• Utilize slow stencil separation for opti-

mal print de� nition;• Wipe more frequently (if needed) with

the MPM Edison high e� ciency wiper;• Double print stroke a� er wipe.

Having time le� over to optimize settings provides maximum possible yields!

What is a ‘Fast’ Printer?

A printer’s mechanical systems, so� -ware, stability of the frame, and motion control and sequencing all contribute to the overall operational speed of the individual machine. ‘Total � roughput’ time, from the moment that a PCB is indexed into the machine until it exits the machine, is the true measurement of speed. For example, a machine with a total throughput time of 15 seconds would be considered a fast machine. Total throughput time is the sum of the various steps that the machine takes to print a board, and the cumulative cycle times of each step, whether it is alignment, print stroke, stencil underside wiping, index-ing, or others.

Simply speeding up the print stroke, i.e. the speed at which the squeegee or print blade moves across the stencil is not an option. Depending on the application, e.g. � ne pitch or standard pitch, aperture size and shape, solder paste thixotropy and other issues such as ‘broadband printing’, every application will have an ‘ideal’ print speed to obtain highest yields and defect-free paste transfer to the PCB. Good printing results are in part a function of the paste ‘rolling’ in front of the printing blade and being pressurized to � ll the apertures completely. Too fast a print stroke will leave some apertures only partially � lled, and could also hasten the viscosity breakdown of the paste through shearing. So if the ideal stroke speed for an application requires a print stroke lasting x number of seconds, then cutting time o� of the overall print cycle will have to occur elsewhere.

Cycle Time

Multiple processes are involved in the

printing of a single PCB, and yet not every process is part of the printing of every board. For example, one of the processes might be under-stencil wiping with an automatic wiping system. � e manufacturing process engineer may choose to set the wiper to engage one in every ten boards; or every three, depend-ing on many factors, but ultimately determined by how soon the underside

of the stencil sees solder paste bleed around the apertures. Obviously, the process engineer wants to minimize the frequency of the wipe cycles, because a wipe cycle takes time away from through-put speed, and because it costs in terms of lost solder paste. But the vagaries of the printing process, i.e., paste type, viscos-ity, aperture size, board topography and gasketing, etc., a� ect this frequency. But

when it is required, depending upon the type of wiping system used, there is a speci� c wipe cycle interval time, and this cycle must be added to the others, such as PCB alignment, board handling, paste replenishment, print stroke, and others, to establish or calculate the ‘true’ throughput rate or speed. For example, the newly-released MPM Edison printer platform achieves an average throughput speed of 15 seconds per PCB printed, including the print stroke and stencil wiping; and this can be shortened even further, on average, the less frequently that stencil wiping is required.

Calculating a ‘15-second’ Throughput

Naturally, every application will have a di� erent throughput speed, depending upon a number of factors including (and especially) the type of solder paste used, the size of the PCB, the size of the aper-tures, and other variables. So in arriving at the 15 second time for the new MPM Edison printer, it was decided to use as standard or commonplace a board and print routine as possible, one that would serve to be a benchmark for most PCB printing scenarios. As such, the follow-ing parameters were used to achieve a 15 second throughput including print stroke and wipe stroke: • 8" x 5" board size

Speed and Throughputin Next-Generation

Stencil Printing

BY MICHAEL L. MARTEL

A printer’s mechanical systems, software, stability of the frame, and motion control and sequencing all contribute to the overall operational speed of the individual machine.

Chart 1 Chart 1 Taiwan ODM Companies

Composite Sales of 11 Large Manufacturers

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98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

September 2015 up 4.0% vs. September 2014 and up 29% sequentially from August 2015

s. %

NT$ (Billions)

Asustek Computer, Chei Mei, Compal Electronics, Foxconn, Chimei Innolux , Inventec, Inventec Appliance, Lite On Technology, Mitac International, Pegatron, Quanta Computer, Wistron, Chei Mei Display replacing Chei Mei &

Innolux Display 3/10 & later

Calendar Year Company Financial Releases

million vehicles by 2020. –Juniper Research

DRONE AND ROBOTICS

TECHNOLOGIES

Market is expected to grow at a 32% CAGR over next � ve years to USD 5.6 Billion by 2020. –Research and Markets

Transmission and distribution drone and robotics annual revenue is expected to grow from $132 million in 2015 to $4.1 billion in 2024. –Navigant Research

WEARABLES

Shipments are growing at a 5-year, 23% CAGR from 76. million units in 2015 to 173 million by 2019. –IDC

Equipment shipments will reach 83 mil-lion units (valued at $23 billion) in 2015 and contain 213 million sensors. –Yole Développement

Wearables for sports and � tness per-formance markets will grow from $3.5 billion in 2014 to $14.9 billion by 2021. –ResearchMoz

Head mounted display shipments are expected to grow at an 88%.CAGR to 65 million in 2020. –ABI Research

EMS, ODM & Related Assembly Activity

Global electronics contract manufactur-ing services market is expected to grow at an 8.6% CAGR from $516 billion in 2015 to $561 billion by 2016 and $846 billion by 2021. –BCC Research

Worldwide electronics assembly market has grown at a 20% CAGR over the past 20 years to $1.4 trillion dollars in 2015, accounting for 40% of all electronics manufacturing production. –New Venture Research

Accelerated Assemblies installed an ACE KISS-102IL in-line selective solder-ing system at its in Elk Grove Village, Illinois facility.

Altest added a Koh Young 3D AOI

inspection system.

BAE o� cially opened 334,000 SF aviation electronics manufacturing center near Fort Wayne International Airport in Texas.

Buse Industries named Je� Wagner, Account Management and New Business Development in U.S. IL-MO-IA markets and Pete Gereau, Account Management

and New Business Development for U.S. MO-KS-OK markets.

Celestica appointed Jack Lawless, Executive VP, Diversi� ed Markets.

Compal Electronics

...is investing a total of US$500 million to resume smartphone manufacturing at its plant in Vinh Phuc province, Vietnam.

Chart 2 Chart 2

Apple Product Mix

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2007 2008 2009 2010 2011 2012 2013 2014 2015

Software Service Peripherals/Oth Hardware Music iPod Desktop/Notebook iPad iPhone

Quarterly Revenues $B

� Chart 1

WALT CUSTER AND JOHN CUSTER-TOPAI

Autumn Global Bounce; then a Seasonal Easing

C U S T E R A N D C U S T E R - T O P A I


Electronic equipment production jumped in Asia/Paci� c in September, at least par-tially due to Apple’s autumn release of its iPhone 6s. A group of 11 ODM compa-nies saw sales grow 29% from August to September with Apple suppliers including Foxconn and Pegatron as major drivers (Chart 1). Smartphone-fueled robust market increases may be harder to repeat in the future. Smartphone growth is slow-ing and about 60% of Apple’s revenues come from iPhones (Chart 2). It appears Apple will need a new product line or two to continue its spectacular expansion.

In the USA electromedical, measurement & control equipment extended their rise (Chart 3) but defense electronics demand ebbed (Chart 4).

Aside from the recent iPhone 6s driven “production blip” in China, global electronics demand has so� ened. Semiconductor shipments � attened in late summer (Chart 5) and Gartner recently lowered its 2015 chip sales fore-cast to -0.8% in 2015 vs. 2014 (Chart 6).

In the printed circuit industry IPC just released its global PCB market estimate of $60.2 billion for 2014 (Chart 7). For 2015, dollar-denominated growth appears to be minimal (Chart 8) –impacted by both a so� economic climate and currency e� ects –as weaker global currencies are converted to a U.S. dollar denominated world total. What real global growth occurs will be muted when expressed in dollars.

Looking to early 2016 we expect a normal seasonal downturn overlaid on less than robust world electronics demand. Keep watching the numbers.

See you at Productronica, Munich. Walt will be speaking each day. Come and harass him!

End Markets

IT spending will decline 3.5% to $2.69 trillion in 2015 and then increase 1.5% y/y to $3.6 trillion in 2016. –Gartner

U.S. technology spending is expected to increase 2.3% y/y to nearly $34.2 billion during the holiday season. –CEA

MOBILE COMMUNICATIONS

PC, tablet, ultramobile and mobile phone combined shipments are expected to decline 1% y/y to 2.4 billion units in 2015. –Gartner

Smartphone market grew 13.0% y/y to 341.5 million shipments in 2Q’15. –IDC

4G-enabled smartphones will reach 450 million units worldwide in 2015. –TrendForce

DATACOM/ TELECOM

Cloud IT infrastructure market revenue grew 25.7% y/y to $6.9 billion in 2Q’15, led by Asia/Paci� c and North America. –IDC

Router and switch market revenue will reach $41 billion by 2022. –Grand View Research, Inc.

Security appliance market shipments grew 10.6% y/y to 567 thousand units in 2Q’15. – IDC

COMPUTERS & PERIPHERALS

PC shipments declined 10.8% y/y to nearly 71 million units in 3Q’15. –IDC

PC shipments declined 7.7% y/y to 73.7 million units in 3Q’15. –Gartner

Africa’s PC shipments fell 26.7% y/y in 2Q’15. –IDC

India’s PC shipments declined 14.1% y/y to 2.19 million units in 2Q’15. –IDC

Middle East and Africa tablet market (including 2-in-1 devices) grew 0.3% y/y to 4.05 million units in 2Q’15. –IDC

Singapore PC market increased 12% y/y to 588 thousands units in 1H’15. –Gartner

Purpose-built backup appliance factory revenues declined 8.0% y/y to $726.1 mil-lion in 2Q’15. –IDC

3D printer shipments will expand 103% y/y from 244,533 units in 2015 to 496,475 units in 2016. –Gartner

3D printer market will grow from $1 billion in 2012 to $20 billion in 2025. –IDTechEx

U.S. 3D print hardware revenues are expected to approach $1.5 billion by 2019. –IDC

AUTOMOTIVE

Relay demand will expand at a 5.1% CAGR from 2.62 billion units in 2013 to 3.69 billion units (valued at USD 12.6 bil-lion) by 2020. –Radiant Insights

Wireless device charging will reach 50

43 42 www.globalsmt.netwww.globalsmt.net Global SMT & Packaging • November 2015Global SMT & Packaging • November 2015


� Chart 2

34 www.globalsmt.netGlobal SMT & Packaging • November 2015

Productronica Preview

p r e v i e w

Productronica 2015 opens its doors at 9am on Tuesday, November 10th at the Neue Messe, Munich, Germany. According to reports the shows is bulging at the seams this year with 8 halls, virtually booked out.

� is year, the number of additional events supporting and surrounding the show is bigger than ever. Starting with our Global Technology Awards on Tuesday evening at 6pm in � e Forum in Hall B3.

� e central theme at the show is without doubt, Industry 4.0 and it’s many manifesta-tions. � ere will be a plethora of presentations and no doubt many machines on the show

� oor claiming to be “Industry 4.0 ready”. To try and make some sense of this technologi-cal revolution and how it applies to electron-ics manufacturing, Global SMT & Packaging is hosting a Forum debate in Hall A1 on Wednesday from 15:30 – 16:30. Be sure to join our esteemed panel from ASM, Panasonic, Mentor Graphics etc.

Finally, Walt Custer will be proving the latest updates on the health of the industry with daily presentations. For the full program, please visit Productronica Program.

We look forward to seeing you among the schnapps and bratwurst this November!


Interview

Global SMT & Packaging • May 2015Global SMT & Packaging • May 2015

Interview

I N T E R V I E W

Viscom is one of the most established names in the optical inspection business. Headquartered in northern Germany, Trevor Galbraith spoke to it’s co-founder and Gescha� sfuehrer, Volker Pape about the evolution and the future for this innovative company.

Volker Pape

Viscom celebrated its 30 year birthday

last year. What would you say were the

milestones along the way?

My business partner Martin Heuser and I started Viscom as a general machine vision company with various projects throughout all branches. In those early years, the � rst milestone was the step into the SMT industry, which took us into an almost newly developing production technology with drastically growing market expansion toward the end of the 1980s.

In the mid-1990s, Viscom expanded into X-ray technology with its own

machines – and with proprietary X-ray equipment – still at the base of many solutions o� ered today.

Going public in 2006 was a remarkable organizational step, advancing Viscom to an increased level of stability and sustain-ability on the � nancial side, but also to a state of transparency that allows any customer to visualize the economic health of the company.

Finally, during that same period of time, Viscom decided to be a full-range supplier of SMT inspection equipment and so� ware – AOI, SPI and AXI and to become even more involved with wire bond, conformal coating and other

inspection tools. In 2014, the investment into better positioning in the consumer electronics high-volume production market carried out the � rst harvest of higher volume orders.

What is the oldest working Viscom AOI

system still in operation?

We know that there are inspection systems, e.g. for bottle inspection, that have been active in the � eld for more than 20 years. In SMT AOI, we recently found a system that is over 18 years old and still in operation. Although support has been discontinued for the past seven years, it

is still used for training, programming and single check tasks. Additionally, it has been updated to a newer sensor level and the current so� ware version so that it can utilize its high compatibility level and still be used as side tool to the newer inline workhorse machines.

Today, 3D technology is talked about a

lot in the media and at conferences. Do

you think 3D, coupled with 2D inspection

will become mandatory in the future, and

if so, why?

Actually, everybody is already talking about optical 3D inspection, saying that it will be the next big step that will be inte-

grated into the inspection setup. Viscom already has been doing this for the past few years. Even before that, Viscom’s strength was the evaluation of 3D features by utilizing 5 or 9 viewing direction

Nevertheless, even the long-time 3D-only gurus have to admit that while 3D provides signi� cant additional information for inspection, it alone can not cover all the tasks that a high-level inspection needs to accomplish. As a result, we are seeing many 3D-only systems now retro� tting angular view cameras – and for good reason.

Viscom always combines multi-view inspection, colour inspection and 3D measurement in the systems equipped

“In the mid-1990s, Viscom expanded into X-ray technology with its own machines – and with proprietary X-ray equipment – still at the base of many solutions off ered today.”


Industry News – Europe

LPKF strengthens strategic structures for LDS and Rapid PCB Prototyping

Malte Fengler is the new Strategic Product Manager MID, Stephan Krause becomes Sales Director for Rapid PCB Prototyping LPKF Laser & Electronics AG enhances its structures in two relevant divisions. Two experienced engineers take over new positions of important interfaces with customers. Malte Fengler graduated from Hannover University earning a degree in electrical engineering and radio frequency tech-nology. Since 2011 he has worked for the laser equipment manufacturer LPKF in the � eld of Molded Interconnect Device (MID) technology. � is technology enables the production and placement of circuit layouts on complex three-dimensional carrier structures. More than half of the 3D components are produced with the LPKF LDS process (Laser Direct Structuring). Fengler is concerned with process engineering, feasibility studies, global customer sup-port, and applications. In addition, he is in charge of existing as well as newly developed LDS substrate materials, and process consulting. www.lpkf.de

RoodMicrotec secures €9 million order

RoodMicrotec has signed a contract with an OEM (Original Equipment

Manufacturer) to engineer a new product (chip), for which RoodMicrotec will subsequently perform volume produc-tion test throughout the life cycle of the product. � e turnover volume over this life cycle will be approx. € 9 million. � e engineering work for the performance of the order will be done in the second half of 2015 and the � rst half of 2016. � e subsequent volume production, mainly testing, will start in the middle of 2016 and will increase over a number of years to approx. € 1.2 million a year. � is cus-tomer, a new addition to RoodMicrotec's customer base, is a medium-sized fast growing stock exchange listed OEM. � e internationally operating company very successfully markets new industrial and consumer products, and is realising 15% to 20% annual sales growth per year. www.roodmicrotec.com

DYCONEX invests in a new high-precision drilling and routing machine from Schmoll

DYCONEX AG has made a major investment in the MXY2 drilling and routing machine from Schmoll Maschinen GmbH. With this move, DYCONEX has made a further step in the development of ever smaller structures and meeting the requirements for even higher accuracy. With contact depth drilling and optical registration, the machine achieves highly precise machining results with even higher process reliability. Registration with the aid of a CCD camera allows corrections such as o� set, rotation, shrinking and stretch-ing. � e machine comes with two separate vacuum tables that can be moved quickly and very precisely along every axis with individual linear drives. In this way, both accuracy and productivity are improved. Further, all process data is recorded. � is allows traceability of the machining data down to each individual circuit board. � e machine will be used primarily for the manufacture of � exible and rigid-� exible circuit boards. � ese substrates have appli-cations in, among other things, medical implants that demand the highest level of accuracy and reliability. www.mst.com/dyconex

Emerging haptics fi nd their niches

Haptics are an essential feature of the UX platform in many electronic products today. Whether as noti� cation provision in a vibrating smartphone, tension build-ing in a video game controller, or input con� rmation in an industrial scanner, this billion dollar industry is something that most people will experience every single day. � e new IDTechEx Research report "Haptics 2016-2026: Technologies, Markets, Players" covers all of the key haptics technologies and players across the ecosystem. With full details on how each technology works, who the main players are, key case studies, interviews and company pro� les throughout, and full market forecasts from 2015 to 2026, this report provides the most comprehensive description of the haptics industry avail-able. Cheap, reliable and largely adequate, eccentric rotating mass (ERM) motors are supplied in huge volumes from China, and dominate the marketplace. However, the diversity of alternative technologies that are available to the end users is growing, and now includes everything from linear resonant actuators (LRAs) and voice coils to piezoelectric polymeric � lms and micro� uidic display overlays. � e report details the if, how, where and whys around the disruption these new options will cause to this mature industry. � e report concludes that the market as a whole will grow at a steady 7.2% to 2026, reaching a total size of $2.3bn.www.IDTechEx.com/haptics

NCAB Group USA continues expansion program

lNCAB Group is pleased to announce the hire of Ray Vandal. Mr. Vandal has joined NCAB Group as the General Manager for the Southeast Division. In this key role, Vandal will oversee the development and implementation of sales and customer support for this region. He will be responsible for the success-ful operation of the Southeast Division, managing the inside and outside sales teams to provide NCAB customers with exceptional service and support.

It’s just one small connection. Often smaller than a millimeter wide. But done right, it can save you millions. At

Alpha, we place even the smallest electronic assembly challenge in a bigger light. As part of an assembly process

that turns particles of material into products and innovations that change the world. So when we think of that one

connection and how to do it better, we think of where it fits into your business. Because while it may be hard to see,

your future success is connected there too. alpha.alent.com

FROM YOUR PERSPECTIVE, THIS IS MUCH BIGGER THAN IT LOOKS.

Visit us at Productronica, Hall A2/Booth 459

INDUSTRY NEWS

� Stephan Krause (left) and Malte Fengler

will work closely together in their new roles.

Chart 1 Chart 1 Taiwan ODM Companies

Composite Sales of 11 Large Manufacturers

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Sep

98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

September 2015 up 4.0% vs. September 2014 and up 29% sequentially from August 2015

s. %

NT$ (Billions)

Asustek Computer, Chei Mei, Compal Electronics, Foxconn, Chimei Innolux , Inventec, Inventec Appliance, Lite On Technology, Mitac International, Pegatron, Quanta Computer, Wistron, Chei Mei Display replacing Chei Mei &

Innolux Display 3/10 & later

Calendar Year Company Financial Releases

million vehicles by 2020. –Juniper Research

DRONE AND ROBOTICS

TECHNOLOGIES

Market is expected to grow at a 32% CAGR over next � ve years to USD 5.6 Billion by 2020. –Research and Markets

Transmission and distribution drone and robotics annual revenue is expected to grow from $132 million in 2015 to $4.1 billion in 2024. –Navigant Research

WEARABLES

Shipments are growing at a 5-year, 23% CAGR from 76. million units in 2015 to 173 million by 2019. –IDC

Equipment shipments will reach 83 mil-lion units (valued at $23 billion) in 2015 and contain 213 million sensors. –Yole Développement

Wearables for sports and � tness per-formance markets will grow from $3.5 billion in 2014 to $14.9 billion by 2021. –ResearchMoz

Head mounted display shipments are expected to grow at an 88%.CAGR to 65 million in 2020. –ABI Research

EMS, ODM & Related Assembly Activity

Global electronics contract manufactur-ing services market is expected to grow at an 8.6% CAGR from $516 billion in 2015 to $561 billion by 2016 and $846 billion by 2021. –BCC Research

Worldwide electronics assembly market has grown at a 20% CAGR over the past 20 years to $1.4 trillion dollars in 2015, accounting for 40% of all electronics manufacturing production. –New Venture Research

Accelerated Assemblies installed an ACE KISS-102IL in-line selective solder-ing system at its in Elk Grove Village, Illinois facility.

Altest added a Koh Young 3D AOI

inspection system.

BAE o� cially opened 334,000 SF aviation electronics manufacturing center near Fort Wayne International Airport in Texas.

Buse Industries named Je� Wagner, Account Management and New Business Development in U.S. IL-MO-IA markets and Pete Gereau, Account Management

and New Business Development for U.S. MO-KS-OK markets.

Celestica appointed Jack Lawless, Executive VP, Diversi� ed Markets.

Compal Electronics

...is investing a total of US$500 million to resume smartphone manufacturing at its plant in Vinh Phuc province, Vietnam.

Chart 2 Chart 2

Apple Product Mix

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009 2010 2011 2012 2013 2014 2015

Software Service Peripherals/Oth Hardware Music iPod Desktop/Notebook iPad iPhone

Quarterly Revenues $B

� Chart 1

WALT CUSTER AND JOHN CUSTER-TOPAI


C U S T E R A N D C U S T E R - T O P A I


Electronic equipment production jumped in Asia/Paci� c in September, at least par-tially due to Apple’s autumn release of its iPhone 6s. A group of 11 ODM compa-nies saw sales grow 29% from August to September with Apple suppliers including Foxconn and Pegatron as major drivers (Chart 1). Smartphone-fueled robust market increases may be harder to repeat in the future. Smartphone growth is slow-ing and about 60% of Apple’s revenues come from iPhones (Chart 2). It appears Apple will need a new product line or two to continue its spectacular expansion.

In the USA electromedical, measurement & control equipment extended their rise (Chart 3) but defense electronics demand ebbed (Chart 4).

Aside from the recent iPhone 6s driven “production blip” in China, global electronics demand has so� ened. Semiconductor shipments � attened in late summer (Chart 5) and Gartner recently lowered its 2015 chip sales fore-cast to -0.8% in 2015 vs. 2014 (Chart 6).

In the printed circuit industry IPC just released its global PCB market estimate of $60.2 billion for 2014 (Chart 7). For 2015, dollar-denominated growth appears to be minimal (Chart 8) –impacted by both a so� economic climate and currency e� ects –as weaker global currencies are converted to a U.S. dollar denominated world total. What real global growth occurs will be muted when expressed in dollars.

Looking to early 2016 we expect a normal seasonal downturn overlaid on less than robust world electronics demand. Keep watching the numbers.

See you at Productronica, Munich. Walt will be speaking each day. Come and harass him!

End Markets

IT spending will decline 3.5% to $2.69 trillion in 2015 and then increase 1.5% y/y to $3.6 trillion in 2016. –Gartner

U.S. technology spending is expected to increase 2.3% y/y to nearly $34.2 billion during the holiday season. –CEA

MOBILE COMMUNICATIONS

PC, tablet, ultramobile and mobile phone combined shipments are expected to decline 1% y/y to 2.4 billion units in 2015. –Gartner

Smartphone market grew 13.0% y/y to 341.5 million shipments in 2Q’15. –IDC

4G-enabled smartphones will reach 450 million units worldwide in 2015. –TrendForce

DATACOM/ TELECOM

Cloud IT infrastructure market revenue grew 25.7% y/y to $6.9 billion in 2Q’15, led by Asia/Paci� c and North America. –IDC

Router and switch market revenue will reach $41 billion by 2022. –Grand View Research, Inc.

Security appliance market shipments grew 10.6% y/y to 567 thousand units in 2Q’15. – IDC

COMPUTERS & PERIPHERALS

PC shipments declined 10.8% y/y to nearly 71 million units in 3Q’15. –IDC

PC shipments declined 7.7% y/y to 73.7 million units in 3Q’15. –Gartner

Africa’s PC shipments fell 26.7% y/y in 2Q’15. –IDC

India’s PC shipments declined 14.1% y/y to 2.19 million units in 2Q’15. –IDC

Middle East and Africa tablet market (including 2-in-1 devices) grew 0.3% y/y to 4.05 million units in 2Q’15. –IDC

Singapore PC market increased 12% y/y to 588 thousands units in 1H’15. –Gartner

Purpose-built backup appliance factory revenues declined 8.0% y/y to $726.1 mil-lion in 2Q’15. –IDC

3D printer shipments will expand 103% y/y from 244,533 units in 2015 to 496,475 units in 2016. –Gartner

3D printer market will grow from $1 billion in 2012 to $20 billion in 2025. –IDTechEx

U.S. 3D print hardware revenues are expected to approach $1.5 billion by 2019. –IDC

AUTOMOTIVE

Relay demand will expand at a 5.1% CAGR from 2.62 billion units in 2013 to 3.69 billion units (valued at USD 12.6 bil-lion) by 2020. –Radiant Insights

Wireless device charging will reach 50

43 42 www.globalsmt.netwww.globalsmt.net Global SMT & Packaging • November 2015Global SMT & Packaging • November 2015


� Chart 2


Industry News – Europe

LPKF strengthens strategic structures for LDS and Rapid PCB Prototyping

Malte Fengler is the new Strategic Product Manager MID, Stephan Krause becomes Sales Director for Rapid PCB Prototyping LPKF Laser & Electronics AG enhances its structures in two relevant divisions. Two experienced engineers take over new positions of important interfaces with customers. Malte Fengler graduated from Hannover University earning a degree in electrical engineering and radio frequency tech-nology. Since 2011 he has worked for the laser equipment manufacturer LPKF in the � eld of Molded Interconnect Device (MID) technology. � is technology enables the production and placement of circuit layouts on complex three-dimensional carrier structures. More than half of the 3D components are produced with the LPKF LDS process (Laser Direct Structuring). Fengler is concerned with process engineering, feasibility studies, global customer sup-port, and applications. In addition, he is in charge of existing as well as newly developed LDS substrate materials, and process consulting. www.lpkf.de

RoodMicrotec secures €9 million order

RoodMicrotec has signed a contract with an OEM (Original Equipment

Manufacturer) to engineer a new product (chip), for which RoodMicrotec will subsequently perform volume produc-tion test throughout the life cycle of the product. � e turnover volume over this life cycle will be approx. € 9 million. � e engineering work for the performance of the order will be done in the second half of 2015 and the � rst half of 2016. � e subsequent volume production, mainly testing, will start in the middle of 2016 and will increase over a number of years to approx. € 1.2 million a year. � is cus-tomer, a new addition to RoodMicrotec's customer base, is a medium-sized fast growing stock exchange listed OEM. � e internationally operating company very successfully markets new industrial and consumer products, and is realising 15% to 20% annual sales growth per year. www.roodmicrotec.com

DYCONEX invests in a new high-precision drilling and routing machine from Schmoll

DYCONEX AG has made a major investment in the MXY2 drilling and routing machine from Schmoll Maschinen GmbH. With this move, DYCONEX has made a further step in the development of ever smaller structures and meeting the requirements for even higher accuracy. With contact depth drilling and optical registration, the machine achieves highly precise machining results with even higher process reliability. Registration with the aid of a CCD camera allows corrections such as o� set, rotation, shrinking and stretch-ing. � e machine comes with two separate vacuum tables that can be moved quickly and very precisely along every axis with individual linear drives. In this way, both accuracy and productivity are improved. Further, all process data is recorded. � is allows traceability of the machining data down to each individual circuit board. � e machine will be used primarily for the manufacture of � exible and rigid-� exible circuit boards. � ese substrates have appli-cations in, among other things, medical implants that demand the highest level of accuracy and reliability. www.mst.com/dyconex

Emerging haptics fi nd their niches

Haptics are an essential feature of the UX platform in many electronic products today. Whether as noti� cation provision in a vibrating smartphone, tension build-ing in a video game controller, or input con� rmation in an industrial scanner, this billion dollar industry is something that most people will experience every single day. � e new IDTechEx Research report "Haptics 2016-2026: Technologies, Markets, Players" covers all of the key haptics technologies and players across the ecosystem. With full details on how each technology works, who the main players are, key case studies, interviews and company pro� les throughout, and full market forecasts from 2015 to 2026, this report provides the most comprehensive description of the haptics industry avail-able. Cheap, reliable and largely adequate, eccentric rotating mass (ERM) motors are supplied in huge volumes from China, and dominate the marketplace. However, the diversity of alternative technologies that are available to the end users is growing, and now includes everything from linear resonant actuators (LRAs) and voice coils to piezoelectric polymeric � lms and micro� uidic display overlays. � e report details the if, how, where and whys around the disruption these new options will cause to this mature industry. � e report concludes that the market as a whole will grow at a steady 7.2% to 2026, reaching a total size of $2.3bn.www.IDTechEx.com/haptics

NCAB Group USA continues expansion program

lNCAB Group is pleased to announce the hire of Ray Vandal. Mr. Vandal has joined NCAB Group as the General Manager for the Southeast Division. In this key role, Vandal will oversee the development and implementation of sales and customer support for this region. He will be responsible for the success-ful operation of the Southeast Division, managing the inside and outside sales teams to provide NCAB customers with exceptional service and support.

It’s just one small connection. Often smaller than a millimeter wide. But done right, it can save you millions. At

Alpha, we place even the smallest electronic assembly challenge in a bigger light. As part of an assembly process

that turns particles of material into products and innovations that change the world. So when we think of that one

connection and how to do it better, we think of where it fits into your business. Because while it may be hard to see,

your future success is connected there too. alpha.alent.com

FROM YOUR PERSPECTIVE, THIS IS MUCH BIGGER THAN IT LOOKS.

Visit us at Productronica, Hall A2/Booth 459

INDUSTRY NEWS

� Stephan Krause (left) and Malte Fengler

will work closely together in their new roles.

3

Welcome message from the Editor

Global SMT & Packaging is the electronic manufacturing industry’s most successful brand. Respected for leading-edge technical information and acknowledged for it’s broad reach across the world. As we go to press with the 2016 Media Kit, electronics manufacturing is proliferating across many different industries and many new, emerging applications. This makes it increasingly important to promote your company’s products to those manufacturers looking to improve and optimize their process, as well as these new entrant OEMs that are starting out. We believe that Global SMT & Packaging is uniquely positioned to offer you the best mix of print, electronic and video products to stimulate your sales in every major manufacturing geography across the world.

Our Media Kit this year is interactive, so please click on the links to videos, illustrations and forms that will make your marketing planning much easier and more informed. Together, with our experienced team, we can help you grow your business in 2016.

Call us today to find out more!

Trevor GalbraithEditor-in-Chief

4

Available in print & digital formats. Readable on any device.

INTERNATIONAL12 issues/year –

74k total monthly circulation*

Southeast Asia 4 issues/year –

16k total per issue circulation*

CHINA 4 issues/year –

7.5k total per issue circulation*

*Circulation rates include print-only subscribers, print-plus-digital subscribers, and digital-only readers. Circulation rates may fluctuate due to reader opt-ins/opt-outs.

Global SMT & Packaging enters it’s 16th year providing the latest technology, process tips and industry news to professionals in the surface mount and advanced packaging industry. Published by Trafalgar Publications Ltd., Global SMT & Packaging is the only truly global magazine for the electronics manufacturing industry. The International, Southeast Asia, and China editions of the magazine are backed by a heavily visited international website, region-focused websites in key manufacturing locales, including UK/Ireland, Germany, Southeast Asia, and China. We keep our readership up to date on the latest in the industry through our international and region-focused newsletters.

The Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging Professionals

















5

Global SMT & Packaging is distributed in the following countries: International Edition / China / Southeast Asia

Global SMT & Packaging delivers solution-packed print and digital editions to over 100,000 industry professionals in 89 countries.

The magazines are also distributed at every major and many smaller industry trade shows and forums throughout the year – the enclosed editorial calendar includes just a few.

Regional websites and newsletters bring our focus to the local level, with news and announcements specific to their regions.

No other magazine in the electronics manufacturing industry offers the kind of exposure your advertisements, news releases and technical content gets with Global SMT & Packaging magazine.

Worldwide Coverage

AlgeriaAntiguaArgentinaAustraliaAustriaBelarusBelgiumBermudaBozniaBrazilBulgariaCanadaChinaColumbiaCroatiaCypress

Czech RepublicDenmarkDominican RepublicEcuadorEgyptEstoniaEthiopiaFinlandFranceGermanyGhanaGreeceHondurasHong KongHungary

IcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJapanKorea LatviaLiechensteinLithuaniaLuxembourgMacedoniaMalaysia

MaltaMexicoMorrocoNetherlands AntillesNew ZealandNicaraguaNigeriaNorth KoreaNorwayOmanPakistanPanamaPeruPolandPortugal

Puerto RicoRomaniaRussiaSaudi ArabiaSerbiaSingaporeSlovakiaSloveniaSou fricaSouth KoreaSpainSri LankaSwedenSwitzerlandTaiwanThailand

The NetherlandsThe PhilippinesTunisiaTurkeyUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesVenezuelaVietnam

Production Manager 38%

President/CEO/Plant Manager 23%

Quality/Test 15%

Sales & Marketing 14%

Process Engineer 10%

Whether you’re after worldwide coverage or a targeted, regional focus, only Global SMT & Packaging can accommodate your needs.

“MicroCare advertises with Trafalgar because it’s a global journal. It’s the best way we’ve found to reach production engineers not just in the US or Germany, but around the world, talking to the hands-on, time-sensitive production engineering people in

Johannesburg, Shenzhen, Bangalore and Istanbul.” – Mike Jones, MicroCare-International

6

Editorial Calendar

Digital publication dates are by the first of the issue month; print copies are mailed two weeks after ad materials deadline. Submit papers and articles to [email protected], news to [email protected] and ad materials to [email protected].

Issue #Technology

FeaturesSpecial

NewsletterSpecial

FeaturesGlobal SMT

Sponsored Shows Webinars11am EDT

Articles/News

Deadline

Ad Mat’ls

Deadline

16.1Jan.

Rework and Repair, Thermal Interface Materials, Low-Volume/High-Mix Equipment, ATE

Industry Milestones

INTERNEPCON JAPAN Tokyo, Japan 14-16 Jan.

Internet of Manfacturing28 Jan.

4 Dec. 14 Dec.

16.2Feb.

Stencil Printing, Selective Soldering, Component Design, Boundary Scan, Wafer Bumping

APEX pre-show newsletter

APEX event preview

MDM 2016, Anaheim, CA USA, 10-12 Feb.

IPC APEX Expo, San Diego, CA 24-26 Feb.

Printing and Stencils25 Feb.

6 Jan. 16 Jan.

16.3March

Chip Scale Packaging, Stacked Die Packaging. Dispensing, 0201 Placement, Board Contamination, ESD Control

APEX show floor issue (includes exhibition preview)

Expo/LED Electronica Moscow, Russia 24-26 March

Solder Paste Inspection31 March

3 Feb. 13 Feb.

16.4April

Process Management Software, Rework Equipment, Advanced Substrates, 3D Circuits, Sensors,Die Placement

SMT/Hybrid/Pkg pre-show newsletter

SMT/Hybrid/Packaging event preview

NEW 2016 Birmingham, UK 21-22 April

Bonding and die attach28 April

10 March 20 March

16.5May

Conflict Materials, WEEE & RoHS, Reflow, Depanelling, Routing, Handling Systems, Wire Bonding

SMT/Hybrid/Packaging event preview

SMT/Hybrid/Packaging Nuremberg, Germany 5-7 May

Pick ‘n Place Do’s & Don’ts26 May

7 April 17 April

16.6June

Cleaning, MEMs, Bond Testing, VOC-free Fluxes, BGA

Reflow & Vapor Phase30 June

5 May 16 May

16.7July

(digital)

Conformal Coatings, 3D Inspection, Printing, Wave Soldering

SEMICON West San Francisco, CA, USA 14-16 July

Wave Soldering and Selective Soldering28 July

9 June 19 June

16.8August

Pick and Place, Vision Systems, Bump Inspection, Flip Chip, Wafer Bumping

Cleaning25 Aug.

7 July 17 July

16.9Sept.

PCB Manufacturing, Wave Soldering, X-Ray Inspection, Encapsulants, System on Chip

SMTAI event preview

SMTA International 2016 Chicago, IL, USA 27-28 Sept.

Automatic Optical Inspection29 Sept.

4 Aug. 14 Aug.

16.10Oct.

Lead-free Solders, AOI, Odd Form Placement, Chip on Board, Vision Systems

SMTAI pre-show newsletter

SMTAI exhibition floor preview

X-ray inspection27 Oct.

8 Sept. 18 Sept.

16.11Nov.

Rework and Repair, ATE, Thermal Interface Materials, Manufacturing Software

Global Technology Award Winners

Electronica 2016Munich, Germany, 8-11 Nov.

Functional Test, ICT and Boundary Scan17 Nov.

13 Oct. 23 Oct.

16.12Dec.

Low-Volume/High-Mix Equipment, Printing, Die Bonders

Distributor survey2016 round-up

Rework and Repair9 Dec.

10 Nov. 20 Nov.

International Edition 12 issues/year – 74k total monthly circulationCirculation includes print and digital subscribers,

including readers on iOS and Android apps.

http://www.smt-exhibition.com/

http://www.semiconwest.org/

http://smta.org/smtai

7

Digital editions and print copies are published two weeks after ad materials deadline. Contact your sales rep to have your regional sales manager added to the mailing list, or allow time for the copies to be received from overseas. Submit papers and articles to

[email protected], news to [email protected] and ad materials to [email protected].

Issue #Technology

FeaturesSpecial

NewsletterSpecial

FeaturesGlobal SMT

Sponsored ShowsArticles

DeadlineNews

DeadlineAdvert.

Deadline

16.1CWinter

Dispensing, Inspection, Lead-Free Solder, Rework

Global Technology Awards

Productronica China, Shanghai, China, March 15-17

15 Jan. 22 Jan. 1 Feb.

16.2CSpring

Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

NEPCON China pre-show newsletter

NEPCON China, Shanghai, China, April 26-28

11 Mar. 17 March 28 Mar.

16.3CSummer

BGAs, MCMs, Cleaning, Reflow/Profiling, Wave Soldering

NEPCON South China pre-show newsletter

NEPCON South China, Shenzhen, Sept. 30-Oct. 1

18 July 25 July 5 Aug.

16.4CAutumn

Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection

HKPCA, Shenzhen, China, TBA 28 Oct. 2 Nov. 11 Nov.

China Edition

Issue #Technology

FeaturesSpecial

NewsletterSpecial

FeaturesGlobal SMT

Sponsored ShowsArticles

DeadlineNews

DeadlineAdvert.

Deadline

7.1Winter

Dispensing, Inspection, Lead-Free Solder, Rework

EFY pre-show newsletter

EFY event preview

Global Technology Awards

Electronics For You (EFY) Bangalore, India1-13 Jan.

4 Dec. 11 Dec. 18 Dec.

7.2Spring

Adhesives, Cleaning, Pick & Place, Printing, Thermal Profiling

NEPCON Korea, Penang, Malaysia, 6-8 April

11 Mar. 18 March 25 March

7.3Summer

BGAs, MCMs, Cleaning, Reflow/Profiling, Wave Soldering

NEPCON Malaysia, Penang, Malaysia, 7-9 June

NEPCON Thailand, Bangkok, Thailand, 22-25 June

6 May 13 May 23 May

7.4Autumn

Manufacturing Software, Conformal Coatings, 3D Inspection, Flip Chip, Wafer Bumping, Bump Inspection

e+p India pre-show newsletter

e+p Indiaevent preview

Electronica/Productronica India Bangalore21-23 Sept.

5 Aug. 12 Aug. 22 Aug.

Southeast Asia Edition 4 issues/year—16k total per issue circulation

Circulation includes print and digital subscribers, including readers on iOS and Android apps.

4 issues/year—8.5k total per issue circulation

Circulation includes print and digital subscribers, including readers on iOS and Android apps.

CONTACT YOUR LOCAL REP FOR RATES & ADVERTISING PACKAGES TAILORED TO YOUR UNIQUE ADVERTISING NEEDS

For Magazine Editions & Show Newsletters

ttp://www.semi.org/scchina-en/index.htm

http://www.nepconchina.com

8

Full page ad

Trim: 203 mm x 275 mm (8" x 10 4/5")

Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")

Type area: 178 mm x 254 mm (7" x 10")

Double page spread

Trim: 406 mm x 275 mm (16" x 10 4/5")

Bleed: 416 mm x 285 mm (16.25" x 11 1/4")

Type area: 318 mm x 254 mm (15" x 10")

With double page spreads there will be

an area 30 mm wide running

down the page that may be obscured.

1/3 page vertical

57 mm x 248 mm (2 1/4" x 9 3/4")

1/2 page island

114 mm x 187 mm (4 1/2" x 7 3/8")

2/3 page horizontal 178 mm x 164 mm

(7" x 6 1/2")

1/2 page horizontal

178 mm x 124 mm (7" x 4 7/8")

1/3 page horizontal

178 mm x 82 mm (7" x 3 1/8")

1/4 page

87 mm x 124 mm (3 3/8" x 4 7/8")

2/3 page vertical

114 mm x 248 mm (4 1/2" x 9 3/4")

1/2 page vertical

87 mm x 248 mm (3 3/8" x 9 3/4")

Additional advertising information

All ad rates are quoted for full-color advertisements.

Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.

Global SMT & Packaging can create your full color advertisements for you from supplied text, photographs and graphics at no charge.

Mechanical requirements

Send ads in print quality Adobe® PDF format (preferred). We also accept Adobe Photoshop (PSD), JPEG, EPS, TIFF and Adobe Illustrator. Images should be supplied at 300ppi, line art scanned at 1200ppi. A color printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF.

Artwork under 10Mb can be emailed to: [email protected]

For larger files, use our ad materials dropbox at: http://globalsmt.net/dropbox

A video can be added to your advertisement simply by providing us with a version of the ad that has a blank space designed in for the video to be placed over. If you want readers to be able to click to bring up a contact form, add a “Click here to contact us now!”

Below are specifications for specific enhancements you might add:

Video: mp4 format. Maximum size: 50 MB.

Audio: mp3 file. Maximum size: 50 MB.

Animation: SWF format, ActionScript 3.0. Maximum size: 50 MB. Keep all movie clips and animations inside a mask that is contained within the stage to ensure your animations stay within your stage. DO NOT embed .mp4 (we do not accept FLV format anymore) videos in your SWF.

Other tips

• First frame must be exactly the size and shape of the stage.

• Entire stage on frame one must be filled.

• No masking allowed on the first frame. No nested movie clips with animations or masking or code on first frame.

• No code on first frame.• If you need to have masking and

interactivity it can exist in frame two which can have “stop()”.

Enhancements

Magazine Specifications

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ADVERTISEMENT TYPE

SINGLEFREQUENCY

TWOFREQUENCIES

THREE FREQUENCIES

FOUR FREQUENCIES

Double Page Spread $6,500.00 $6,200.00 $5,500.00 $4,600.00

Full Page $3,500.00 $3,300.00 $3,000.00 $2,500.00

Half Page $2,500.00 $2,300.00 $2,000.00 $1,750.00

2/3 Page $2,000.00 $1,750.00 $1,500.00 $1,200.00

1/3 Page $1,800.00 $1,600.00 $1,300.00 $1,000.00

Quarter Page $1,750.00 $1,500.00 $1,200.00 $900.00

SPECIAL POSITIONS

Inside Front Cover $4,000.00 $3,750.00 $3,600.00 $3,500.00

Inside Back Cover $3,500.00 $3,250.00 $3,100.00 $3,000.00

Outside Back Cover $5,000.00 $4,250.00 $4,100.00 $4,000.00

Magazine Rates

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Website

Global SMT & Packaging websites are dynamic and engaging. The newly-redesigned sites automatically reformat on tablets or cellphones.

In addition to our international website, regional websites are available in China, Southeast Asia, Germany (DACH) and UK/Ireland.

Global SMT & Packaging offers you an amazingly cost effective platform to promote your media messages as text, digital interactive banners, or in video.

Connect with engaged, influential users today – contact your local sales rep to create an exposure package for your brand.

WebsItesInternational – dailywww.globalsmt.net

China – weekly (Mandarin)www.globalsmt.cn

Germany – weekly (German)www.globalsmt.de

Southeast Asia – weeklywww.globalsmtseasia.com

UK/Ireland – weeklywww.globalsmtuk.net

All banners rotate throughout their zone. For a complete interactive demonstration, click here.

http://globalsmt.net/interactive-media-kit/

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Global SMT & Packaging maximizes your international reach with our popular international eNewsletter and website.

Website Ad SpecificationsWe accept jpg, png, gif and swf, including video in swf format.

ADVERTISEMENTTYPE

AVAILABLEADS

RUN PERIOD

SINGLE FREQUENCY

THREE FREQUENCIES

SIX FREQUENCIES

TWELVE FREQUENCIES

Zone 1728 wide x 90 tall header - sitewide

1 Monthly Intl - $1,750

Region - $950 Intl - $1,700

Region - $900 Intl - $1,650

Region - $850 Intl - $1, 500

Region - $750

Zone 21280 wide x 720 tall slider - homepage


Region - $950 Intl - $1,700

Region - $900 Intl - $1,650

Region - $850 Intl - $1, 500

Region - $750

Zone 3300 wide x 250 tall rectangle - sitewide


Region - $850 Intl - $1,400

Region - $800 Intl - $1,300

Region - $750 Intl - $1,200

Region - $700

Zone 4728 wide x 90 tall content - sitewide


Region - $850 Intl - $1,400

Region - $800 Intl - $1,300

Region - $750 Intl - $1,200

Region - $700

Zone 5160 wide x 600 tall sidebar - sitewide


Region - $750 Intl - $950



Region - $600

Zone 6 300 wide x 600 tall sidebar - homepage


Region - $850 Intl - $1,400

Region - $800 Intl - $1,300

Region - $750 Intl - $1,200

Region - $700

Zone 7525 wide x 90 tall

content - homepage2 Monthly

Intl - $1,500 Region - $850

Intl - $1,400 Region - $800

Intl - $1,300 Region - $750

Intl - $1,200 Region - $700

Zone 8 160 wide x 160 tall footer - sitewide

6 Monthly Intl - $500




Region - $300


Website Rates


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eNewsletter

eNewsletters are regarded as more dynamic because they are a ‘push’ technology, delivered by email to the readers computer or smart phone. It’s said that readers need to see an ad three to twelve times, depending on the complexity of the message, before a message can begin to be effective, build brand recognition and a sense of familiarity and trust in your product or services. E-newsletters offer the best opportunity to put your brand or solution in front of key buyers on a high frequency basis.

Our e-Newsletters puts your message in front of the reader time and again – at a very reasonable cost and we can help you to penetrate worldwide or pinpointed in 3 major regions. Each newsletter delivers fresh news and technical content as well as video reports to inboxes of thousands of key industry professionals worldwide. The International (English) edition is published daily and is supported by weekly regional newsletters in China (Mandarin), Southeast Asia (English), Germany (German) and UK/Ireland (English).

CirculationInternational: 69,000 daily subscribersChina: 8,300 weekly subscribersGermany: 15,000 weekly subscribersSoutheast Asia: 8,900 weekly subscribersUK/Ireland: 10,000 weekly subscribers



eNewsletter Rates

Global SMT & Packaging maximizes your international reach with our popular international and regional eNewsletters.

ADVERTISEMENTTYPE

AVAILABLEADS

RUN PERIOD

SINGLE FREQUENCY

THREE FREQUENCIES

SIX FREQUENCIES

TWELVE FREQUENCIES


header 3 Monthly

Intl - $1,750 Region - $950

Intl - $1,700 Region - $900

Intl - $1,650 Region - $850

Intl - $1, 500 Region - $750






Region - $600

Zone 3 160 wide x 160 tall

footer 4 Monthly

Intl - $500 Region - $400




eNewsletter Ad SpecificationsWe accept jpg, png, gif and swf, including video in swf format. Animated gifs should include your message in Frame #1 as it’s the only frame Outlook 2007 users will see.

Materials Deadlines


The eNewsletter goes out to opt-in readers each month that are looking for the latest in electronics manufacturing technology. These readers include production

managers, senior management and process engineers in need of the latest technology for use in their products and services. Advertising in the eNewsletter is

a great way to reach potential buyers of your products and services.

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

12/242015

1/222016

2/162016

3/252016

4/222016

5/272016

6/242106

7/222016

8/262016

9/232016

10/282016

11/252016

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14

Email Blast

LEAD GENERATING Technology Showcase & TechPapers Reports

Our best lead generators!

Because they look nothing like an advertisement, the Technology Showcase and TechPapers Report emails are more likely to be read. Make these a part of your new product introduction or product promotion marketing plan, webinar invitation, open house announcement, brochure and website release, and contact details from interested readers right in your inbox. Each Technology Showcase newsletter highlights up to six new products and services. Each TechPapers Report promotes the latest white paper(s). You can add up to four white papers. Our Webinar Email Blast highlights only one webinar and is blasted to our readership several times throughout the month.

To maximize your exposure and no additional cost included, our staff creates a banner ad that will appear in our newsletters and websites.

Technology Showcase/ Techpapers Report specifications

Headline: Max. 60 characters, including spaces. Body Copy: Max. 600 characters, including spaces. Plus one image. Materials deadline for the TechPapers report is the 1st of the month. Deadline for the Technology Showcase is the 15th of the month.With these products, readers submit an information request form, and you receive their contact details emailed to you immediately. You can also log in to retrieve your leads. Tailor your listing for the newsletter yourself, or have us put it together based on one of your press releases.

Circulation

International: 69,000 daily subscribersChina: 8,300 weekly subscribersGermany: 15,000 weekly subscribersSoutheast Asia: 8,900 weekly subscribersUK/Ireland: 10,000 weekly subscribers

Technology Showcase (distributed monthly, 6 slots available/issue)

SENT TO RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION

International listRegional listWorldwide list

Monthly Intl - $950Region - $500

Worldwide - $2,000

Intl - $850Region - $500

Worldwide - $1,800


Worldwide - $1,500

Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.

TechPapers Report (distributed monthly, 4 slots available/issue)

SENT TO RUN PERIOD 3X 6X 12X ADDITIONAL INFORMATION

International listRegional listWorldwide list

Monthly Intl - $950Region - $500

Worldwide - $2,000


Worldwide - $1,800


Worldwide - $1,500

Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.

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Do More With Your Advertising

Our cutting-edge HTML 5 digital magazine not only brings your ad to life to our readers. It allows our readers to virtually go anywhere with it at the palm of their hand while they travel.

It declutters our readers office space and we all help to save the environment.

How much does it cost? Nothing extra if you provide the materials. Alternately, we can put together a lead-generation system for you, set up an instant reader survey, film

and edit a professional-quality video, or even create exciting on-page animations.

Contact your sales rep for more information on these services.

Leverage Social MediaAdd a LinkedIn Share and/or Facebook

Like button, so that readers can share a web link to your product or service with their network. Place your Twitter feed on your

ad for always-fresh, current content.

Make Your Ad Do More!• Collect leads• Conduct surveys• Display your live Twitter feed• Offer immediate downloads of white

papers or datasheets• Connect readers instantly to your

Facebook and/or LinkedIn and of course include video, animations or audio in your ad in the digital edition.

Digital enhancements are 100% free when you provide the materials – or contact your sales rep about having us produce a video or animation for your ad. We can also put together lead generation systems and instant reader surveys for you. Visit globalsmt.net to see some of the great things your ad can do.

Tip! For Best Results We recommend a clear call to action in

your ad and that you link the ad to page on your website that directly relates to the ad, rather than just your website’s home page.

What Can You Add To Your Ad With Our Innovative System?*• Audio• Video• Animations• Your live Twitter feed

• Surveys• Lead-collection forms for instant

lead generation• Facebook Like and Share buttons

• LinkedIn Share buttons• Clipable coupons* Not all features accessible on all platforms

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Increase Exposure for Your Videos After you go to the time and expense of having a video made for your product, service or company, make sure it gets seen. Videos posted to the Global SMT & Packaging website receive thousands of views from industry professionals. Your company’s videos can get that kind of exposure.

Trade Show Videos & Sponsorship PUT YOUR COMPANY at the front of every one of our trade show video clips and reports with a video sponsorship. Show

videos are posted to the Global SMT & Packaging websites, distributed to our readers via our newsletters, and made available on YouTube for the broadest possible exposure. Sponsoring companies will also be interviewed on the show floor and given their clips to post on their websites and share with their customers, reps and distributors.

Webinar Hosting• Webinars are powerful tools for creating awareness,

generating leads, training customers and communicating with investors. Let Trafalgar Publications worry about the technical details of your next webinar.

• Connect with up to 1,000 people at a time.

• Registered attendees receive reminder emails prior to the start of the webinar.

• Webinars are accessible on PCs and Macs.

• Attendees can listen in using their computer speakers or call in via phone.

• Presenters can share their desktop screens or use their webcams to provide engaging visuals.

• Multiple presenters can be used.

• Receive questions via chat for the Q&A portion of your webinar.

• Easily poll or survey attendees during and/or at the end of the presentation.

• Automatic follow-up emails are sent to attendees.

• The webinar is recorded, allowing you to use it On Your Website Or Distribute It Via CD/DVD.

Webinar Promotion • Attract the largest possible qualified audience to your next

webinar.

• A series of direct emails to a database of more than 69,000 industry professionals.

• Coverage of the webinar on the Global SMT & Packaging website.

• Promotion of the webinar in the Global SMT & Packaging magazine.

• Promotion of the webinar in the daily Global SMT & Packaging e-newsletter.

Contact your local rep for rates & ad packages tailored to your

unique advertising needs

Show floor videos are also available. Global SMT & Packaging will

professionally film and edit an interview at your booth, post the video to our website and Vimeo, provide you with a copy for

your website, and share the video via our daily and post-show newsletters.

Opportunities

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Addresses

EuropeTrafalgar Publications Ltd.Globals SMT & PackagingCrown House, 72 Hammersmith Rd, Hammersmith, London, W14 8TH, UKTel: +44 (0) 207 559 1467 Fax: +44 (0) 207 559 1468E-mail: [email protected]: www.globalsmt.net

United StatesTrafalgar Publications Ltd.Global SMT & PackagingPO Box 7579Naples, FL 34102, USATel: +1 (239) 245-9264Fax: +1 (239)-245-9268

Circulation & SubscriptionsTel: +1 (239) 245-9264 [email protected]

Article [email protected]

News [email protected]

Ad [email protected] orwww.globalsmt.net/dropbox.htm

Editorial

Editor-in-ChiefTrevor GalbraithTel: +1 (239) 245 9264 ext. 101US Cell: +1 (239) 287 5401Fax: +1 (239)-245-9268Skype: [email protected]

Managing EditorTel: +1 (239) 245-9264 [email protected]

Accounting Manager Penny JerniganTel: +1 (239) 245-9264 x 106Skype: [email protected]

Web DeveloperLeista BurnettTel: +1 (239) 245-9264 x [email protected]

Advertising

EuropeTrevor GalbraithTel: +1 (239) 245 9264 ext. 101UK Mobile: +44 (0)7584 072926US Cell: +1 (239) 287 [email protected]

Americas, Southeast Asia–India, Singapore, Korea & MalaysiaSandy DaneauTel: +1 (239) 234-1600Skype: [email protected]

China, Hong Kong, Japan & TaiwanPaul ChenOffice: +86 [email protected]

For More Details and Specials

Contact

The Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging ProfessionalsThe Global Assembly Journal for SMT & Advanced Packaging Professionals

















Global SMT & Packaging | Media Kit

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