GLOBAL SMART WINDOWS MARKET – ANALYSIS AND FORECAST (2014 – 2020)

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    IndustryARC 

    GLOBAL SMART WINDOWS MARKET – ANALYSIS

    AND FORECAST (2014 – 2020)

    By Technology (Passive, Active On-Demand, Photochromic, Thermochromic, PDLC,SPD, EC); By Application (Automotive, Commercial, Residential, Aerospace) and

    Geography

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    Table of Contents 

    1.  Global Smart Windows Market Overview

    2. 

    Executive Summary

    3.  Global Smart Windows Market Landscape

    3.1. 

    Market Share Analysis

    3.1.1.  Material Suppliers

    3.1.2.   Thin Film Companies

    3.1.3.  Glass Manufacturers

    3.2. 

    Comparative Analysis

    3.2.1.  Product Benchmarking

    3.2.2.  End user profiling

    3.2.3. 

    Patent Analysis

    3.2.4.   Top 5 Financials Analysis

    4. 

    Global Smart Windows Market Forces

    4.1. 

    Market Drivers

    4.2. Market Constraints

    4.3. Market Challenges

    4.4.  Attractiveness of the Smart Windows Industry

    4.4.1.  Power of Suppliers

    4.4.2.  Power of Customers

    4.4.3. 

     Threat of New entrants

    4.4.4.   Threat of Substitution

    4.4.5.  Degree of Competition

    5.  Global Smart Windows Market – Strategic Analysis

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    5.1.  Value Chain Analysis

    5.2. Pricing Analysis

    5.3. 

    Opportunities Analysis

    5.4. Product/Market Life Cycle Analysis

    5.5. 

    Suppliers and Distributors

    5.6. Smart Windows Market by Revenues, $ Millions

    5.7. Smart Windows Market by Volumes, Sq.m & Units

    6.  Smart Windows Market by Technology (2011 – 2018)

    6.1. 

    Passive

    6.1.1.  Passive Retrofit

    6.1.2.  Passive Thermochromic

    6.1.3. 

    Passive Photochromic

    6.2.  Active On-demand

    6.2.1.  Polymer Dispersed Liquid Crystals (PDLC)

    6.2.2. 

    Suspended Particle Device (SPD)

    6.2.3.  Electrochromic (EC)

    6.3. Photochromic

    6.4.  Thermochromic

    6.5. 

    Self-Cleaning Windows

    7.  Smart Windows Market by Application Segments (2011 – 2018)

    7.1.  Architectural

    7.1.1.  Commercial

    7.1.2.  Residential

    7.2.  Automotive

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    7.2.1.   Trucks

    7.2.2.  Buses

    7.2.3. 

    Cars

    7.2.4.   Trains

    7.3. 

     Aerospace

    7.4. Marine

    7.5. Others

    8.  Smart Windows Market by Geography (2011 – 2018)

    8.1. 

    North America

    8.1.1.  USA

    8.1.2.  Canada

    8.2. 

    Europe

    8.2.1.  Germany

    8.2.2.  Spain

    8.2.3. 

    Italy

    8.2.4.  France

    8.2.5.  UK

    8.3.  Asia Pacific

    8.3.1. 

    South Korea

    8.3.2.  China

    8.3.3.   Japan

    8.4. MEA and LA

    9.  Thin Films Market by Material Type

    9.1. ITO

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    9.2. ITO Inks and Pastes

    9.3.  Transparent Organic Conductors

    9.4. 

    Carbon Nanotube based Formulations

    9.5. Nanomaterials

    9.6. 

    Composites and Metals

    9.7. Others

    10.  Transparent Conductors – By Material Type

    10.1.  ITO

    10.2. 

    SnO2

    10.3.  ZnO

    10.4.   TiO2

    10.5. 

     Ag-based TCs

    10.6.  CNT based TCs

    10.7.  PEDOT:PSS

    10.8. 

     AZO

    10.9.  GZO

    10.10.  IZO

    10.11.  Others

    11. 

    Market Entropy

    11.1.  New Product Launches

    11.2.  M&As, Collaborations, JVs and Partnerships

    12. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI,

    Payback Period and Source of Funds.

    13. Company Reports (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)

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    13.1.   Asahi Glass

    13.2.  Chromogenics

    13.3. 

    Beijing All Brilliant

    13.4.  Chiefway

    13.5. 

    Commonwealth

    13.6.  Corning

    13.7.  DuPont

    13.8.  Garware

    13.9. 

    Gentex

    13.10.  GlasNovations Ltd

    13.11.  Guardian Industries

    13.12. 

     Johnson Laminations

    13.13.  Mitsubishi

    13.14.  Polytron

    13.15. 

    Sage

    13.16.  Saint-Gobain

    13.17.  Schott

    13.18.  Sekisui

    13.19. 

    Smart Glass

    13.20.  Soladigm

    13.21.   Toray Plastics

    13.22.  Switch Materials

    13.23.  US e-Chromics

    13.24.  Zeledyne

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    13.25.  Ravenbrick

    13.26.  Heliotrope

    14. 

     Appendix

    14.1.   Abbreviations

    14.2. 

    Sources

    14.3.  Research Methodology

    14.4.  Bibliography

    14.5.  Compilation of Expert Insights

    14.6. 

    Disclaimer

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    1.  GLOBAL SMART WINDOWS MARKET OVERVIEW 

    1.1 REPORT SCOPE 

    Smart glass and its main application of smart windows are the current focus of the global glass

    industry. Disruptive technologies are being seen right from the start of the value chain (materials)

    and are continuing till the smart windows manufacturers. Climate control, energy savings are the

    primary reasons behind the renewed interest in the global market.

     This report from IndustryARC gives an in-depth analysis and segmentation of the global smart

     windows market. The market is segmented by technology, applications, geographic regions and key

    countries. The market is also analyzed from the materials and thin film manufacturers to give a

    comprehensive understanding of the smart glass and smart windows market. Pricing analysis and

     value chain analysis will give key insights into the value addition as well as the market pricing

    scenario. Forecasts are provided for all the market segmentations for the period 2011 -2018.

    Competitive landscape for each of the product types is highlighted and market players are profiled

     with attributes of company overview, financial overview, business strategies, product portfolio and

    recent developments. Market shares of the key players for 2012 are provided. The prominent players

    profiled in this report are ABB, Schneider Electric, Assa Abloy, Honeywell International and others.

     The report contains the most detailed and in-depth segmentation of the Smart windows market.

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    KEY MARKET INSIGHTS 

     The global smart windows market has been analyzed by technology types like SPD, thermochromic,

    photochromic, self-cleaning windows and PDLC. It has also been segmented by passive and active-

    on-demand product types. Thin films market and transparent conductor oxides were also covered in

    the report to give an additional analysis into the value chain of the smart windows market.

       The global smart windows market is expected to increase from around $2.2bn in 2013 to

    around $6.5bn in 2018.

      SPD and LC type smart glass products are the top 2 revenue generators for the global

    smart windows market.

       Thermochromic windows are the fastest growing product segment with a CAGR of 38%

    during 2013 – 2018.

      Design advantages, energy cost savings, increased production from OEMs and adoption

    of dynamic glazing are they key growth drivers of the market.

      Need for increased market knowledge on product advantages to the customers and

    higher cost of smart glass compared to normal glass are the major hurdles for the

    market.

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    RESEARCH METHODOLOGY

     The quantitative and qualitative data collected for the Global Smart Windows Market is from a

    combination of secondary and primary sources. Research interviews were conducted with senior

    executives and/or managers of leading Global Smart Windows manufacturers, distributors & service

    companies along with R & D and regulatory institutions. These Key Opinion Leaders (KOLs) werethen provided a questionnaire to gather quantitative and qualitative inputs on their operations,

    performance, strategies and views on the overall market, including key developments and technology

    trends.

    Data from interviews is consolidated, checked for consistency and accuracy, and the final market

    numbers are again validated by experts. The global market was split by types and geography based

    on critical inputs from primary and secondary sources, understanding of the number of companies

    operating in each segment and also KOL insights.

     We have used various secondary sources such as directories, articles, white papers, newsletters,

    annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect

    information for extensive technical and commercial study of the Global Smart Windows Market.

     The key players in the market and its value chain were identified through secondary research and

    their market opinions were also gathered in a similar way through telephonic interviews and

    questionnaires. Collating all these data points and using ARC analytical model market numbers were

    derived.

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     THE ARC ADVANTAGE

     An analytical model lies at the core of our process, ensuring logical consistency throughoutour research. We complement the model with secondary data and interviews with industry

    experts to reflect the latest trends. With our final expert validation, we provide you withonly the most accurate and actionable intelligence.

     THE ARC PROCESS 

    ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL 

     AnalyticalMethod 

    Base Method  ConsolidationMethod 

    Delphi Verification 

    1. Granularbreakdown ofdrivers intofactors

    2. Validate allfactors in termsof their presentimpact on themarket

    3. Assign weightsto these factors interms of theirrelevance andimpact on themarket

    4. Build the Analytical Model

    1. Get a top-down estimate ofthe market

    2. Follow it up with a bottom-upestimate of themarket

    3. Checkforconsistencyand new growthfactors that arerelevant over thenext 10 Years

    4. Build the Basemodel

    1. Granularbreakdown ofdrivers intofactors

    2. Validate allfactors in termsof their presentimpact on themarket.

    3. Assign weightsto these factors interms of theirrelevance andimpact on themarket.

    4. Build theConsolidatedModel

    1. Verify thefindings of themodel withexperts fromacross the valuechain

    2. Verify thefindings withplayers acrosssmall and largeenterprises

    3. Tweak themodel and addnew factors

    4. Finalize the ARC Model

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    experienced industry veterans across various business segments. Our focus and expertise is

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